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Face First Durdoc Aquisition
Published on 31 August 2017



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General
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New Joburg By-laws probably only in 2018
31 Aug 2017

The draft new by-law that was published for public comment in May of this year will only be promulgated in 2018 to coincide with the calendar year. Currently the draft by-law is under consideration in light of the numerous objections that were received.

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Outdoor
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Face First Media acquires of the Durdoc House Sky Sign
31 Aug 2017

Face First Media has just finalised its acquisition of another mega Sky Sign in the Durban Inner City. The Durdoc House Sky Sign of approximately 400 square meters in size, will further strengthen its strategic holding in the Inner City following the successful acquisition and relaunch of the Hisense Nedbank House Sky Sign earlier this year. This highly visible sign has a gateway presence and is directly noticeable for inbound traffic entering the CBD directly from the N3.

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Expert Opinion
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Marketing in a Technical Recession – why brands should advertise in the mall environment
31 Aug 2017

One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, usually negatively, into their shopping behaviours.

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Africa
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OOH measurement solutions being rolled out in Africa
31 Aug 2017

Through the use of satellite and mobile phone technology, OOH audience measurement data, using the same units of currency (reach, frequency, GRP's, etc), is now available in South Africa and Kenya, and will soon arrive in Uganda, Tanzania and other markets.

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Appointments
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ASA calls for applications for permanent CEO position.
31 Aug 2017

In accordance with the Business Rescue plan adopted by creditors on 25 April 2017, the ASA (Advertising Standards Authority of South Africa) announces that it will be interviewing prospective candidates for the position of permanent CEO during September 2017.

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International
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Trends in OOH
31 Aug 2017

Forms of live streaming and live content vary but can include anything from live sports scores, to live social media feeds to interactive video streaming. This form of live OOH messaging has grown into a highly impactful tool among brands to build a dialogue and engage with their audience in real-life and in real-time.

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