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Exposure to OOH Leads to Consumer Purchases
Published on 13 July 2017



strawberry

Outdoor
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Cadbury Martians Day and Night
13 Jul 2017

To promote Cadbury Dairy Milk Martians landing in South Africa and their collaboration with Engen Quickshop nationwide, JCDecaux South Africa went above and beyond to produce more than just a simple billboard.

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Africa
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Tanzania: Kinondoni Orders Advertising Firms to Settle 11.6 Billion/ - Debt in 7 Days
13 Jul 2017

Kinondoni Municipality has issued a seven-day ultimatum to 45 advertising companies to settle their debts amounting to about 11.6bn/-.

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Primedia Outdoor system isolates consumer ‘convergence nodes' in Gaborone
13 Jul 2017

To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer “convergence nodes” – hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points of interest converge to attract a high number of consumers.

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Unlimited
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Western Cape Provincial Government books 'booze free roads' campaign
13 Jul 2017

Oasis Digital Networks is delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape. This booking was negotiated through The Media Shop in Cape Town,who has been appointed as their official media planning and buying agency through their creative agency, FCB.

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International
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Why more brands are chatting with customers via out-of-home advertising
13 Jul 2017

Traditional out-of-home advertising has been a one-way display. But today’s interactive customer needs something with more dialogue and interaction, according to Powder Room Interactive Media’s MD and founder, Michelle Davis.

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Robinsons and KFC team up to celebrate Wimbledon
13 Jul 2017

The KFC and Robinsons window takeover features a giant, interactive version of the arcade game Pong, which aims to engage tennis fans as they make their way to the Championships.

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Exposure to OOH Leads to Consumer Purchases
13 Jul 2017

Almost two-thirds of all consumer purchases are made in the same half-hour as exposure to OOH advertising, according to the latest TouchPoints Study. An analysis of 20 product categories measured in the study revealed that OOH has significant reach among consumers considering or making a purchase.

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Leasing Billboard Space for Wireless Connectivity: OOH's Unexplored Frontier
13 Jul 2017

Among the various types of out-of-home (OOH) advertising channels, billboards have a storied and long-standing history of carrying distinctive messaging visuals on behalf of brands and organizations big and small. However, an application that extends beyond advertising may be in the offing for this iconic platform, with significant revenue potential for OOH media companies.

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