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Celebrating Women In The Signage And Printing Industry
Published on 18 August 2017



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General
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Celebrating Women In The Signage And Printing Industry
17 Aug 2017

Women are increasingly making their mark on the traditionally male-dominated signage and printing industry. For those who want to enter this industry, or want to grow their businesses, the Sign Africa and FESPA Africa expo, co-located with Africa Print and Africa LED, offers many opportunities for entrepreneurs. The event will take place from 13-15 September at Gallagher Convention Centre.

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Outdoor
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The Marketing Kraal Assists Nkukhu-Box Chicken Bring Flavour to Kasi
17 Aug 2017

Outdoor Advertising and Media Company, Marketing Kraal is assisting Nkukhu-Box CHICKEN to create awareness about the new Grilled Chicken brand in the townships.

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OOH flies high in airports as passenger numbers increase
17 Aug 2017

Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year, which means a huge increase in passenger numbers. All this suggests that airports are changing in a way that works in the marketer’s favour – who wouldn’t want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region’s key decision-makers?

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JC Decaux Roadside Digital Loeries
17 Aug 2017

JCDecaux Africa is proud to be the Loeries branding partner and sponsor of the 2017 Outdoor and Out of Home category. #Loeries2017

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Transit
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Taxis As Mobile Galleries Bring International Art Trends To South Africa
17 Aug 2017

The works of the six finalists in the 2016/17 SA Taxi Foundation Art Award will be on display to the South African public from the end of July, carried as decals on 60 minibus taxis.

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Expert Opinion
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Why Marketers Shouldn’t Look Past OOH
17 Aug 2017

In this guest piece, Posterscope business executive Theodore Buscemi (pictured above) explains why marketers shouldn’t look past the out-of-home media channel to control how their brand appears in market.

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The Critical Role Of Out-Of-Home In The Marketing Mix.
17 Aug 2017

With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, it’s time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns.

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Unlimited
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Golf TV introduces new Golf Equipment Segment
17 Aug 2017

Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ - the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience.

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