Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners.
Samsung Electronics Tanzania in partnership with one of Tanzania’s leading outdoor players - Continental Outdoor Media Ltd, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences in Tanzania by leveraging the immediacy of digital OOH (Out of Home) displays to promote social interaction and social commentary.
Expand a Sign, an industry leader in portable branding solutions, recently held a brand strategy workshop for their team at the Waterfront Hotel and Spa. To kick the session off, the team of ten were encouraged to cycle from the hotel on Point Road to Bike and Bean near Blue Lagoon and back again along the newly completed cycle lane in support of the GODurban! non-motorised transport initiative.
Shoppers looking for that perfect gift this Christmas are being enticed into buying a Nespresso machine through cleverly-positioned brand messages situated around the coffee leader’s main retail outlets and stores.
Dentsu Aegis Network’s out-of-home agency Posterscope this morning unveiled what it claims to be the “first real-time trading platform for digital billboards.” The platform is being powered by digital-out-of-home technology and data company Vistar Media and has already received trading commitments from big out-of-home media suppliers, including Outfront Media (formerly CBS Outdoor) and Lamar.