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OOH News
Published on 10 September 2014



strawberry

Outdoor
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Outdoor provided free space for the Heroes Adopt Campaign
10 Sep 2014

The advertising industry has freely contributed to the latest campaign of Ban Animal Trading (BAT) creating OOH and TVC for the organisation.

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Transit
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Sunfoil increases brand affinity
10 Sep 2014

Willowton brand Sunfoil has partnered with Provantage Out of Home Media to target economically active consumers through highly effective taxi branding. Taxi branding is a powerful visual platform that will enhance awareness of the Sunfoil margarine brand and its benefits, especially as the product was recently launched.

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Africa
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Nigeria: Telcos Are Biggest Spenders in Advertising, Says Survey
02 Sep 2014

LOCAL telecommunications companies were the biggest advertising spenders in 2013.

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Unlimited
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Idols X fans to #makeyourexcuse
10 Sep 2014

makeyourexcuse to stay home on a Sunday night to watch Idols South Africa’s 10th season, Idols X, which airs on both Mzansi Magic and M-Net. This is the message brought to viewers by Mzansi Magic, via Primedia Unlimited’s washroom advertising specialist, TLC, until November.

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International
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Lesson for Desktop Creative Designers
11 Sep 2014

Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance.

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World's First Giant Billboard Made Entirely Out Of Cake
10 Sep 2014

In order to create excitement for Mr Kipling, the brand name of UK’s largest cakes, pies and baked goods manufacturer since 1976, JWT London has unveiled a giant billboard made entirely of tiny cakes.

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OOH Programmatic Trading now Free Online
10 Sep 2014

ScreenMedia Daily, a leading online publication focused on digital out-of-home (DOOH) media, has launched a free online tool designed to help media buyers, planners and strategists easily identify digital out-of-home advertising networks by location, venue type, demographics and reach.

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Outdoor still the lead medium for carrying political messages
10 Sep 2014

Scotland has enjoyed a great deal of coverage over the past few months, firstly thanks to the Commonwealth Games, and now as a result of the hotly anticipated Scottish Referendum.

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