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Puma Campaign
Published on 29 October 2014



strawberry

Outdoor
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PUMA enhances Johannesburg’s M1 North
29 Oct 2014

For the past few months, motorists travelling North on the M1 in Johannesburg were graced by the new wall mural for PUMA. Featuring world famous sports stars, the wall mural embodied the core elements of the PUMA brand. The mural was rendered by the team at Provantage Media Group and measured an impressive 5.5m x 69.7m.

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Street Furniture
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Commuter shelter campaign to promote release of Postman Pat
29 Oct 2014

To promote the release of the much anticipated animated movie Postman Pat, Nu Venture Media on behalf of their client, Black Sheep Films, worked closely with Provantage Out of Home Media to ensure the most effective way to attract the target audience – children and parents.

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Expert Opinion
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Measurability on the African continent
29 Oct 2014

I have previously covered the topic of the sheer physical size of Africa and the magnitude of the opportunity for brands operating there.

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Africa
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Applied Media launches new ad platform
15 Oct 2014

APPLIED Media in Nigeria has launched a unique and innovative advertising medium, the Applied Media Floor Graphic Panel. The company said the new channel would provide advertisers, brand owners, media agencies, media buyers, large and small businesses, government and non-government agencies with new opportunities to promote their brands within shopping centres, walkways, car parks, airports, access roads, banking and financial access points, tertiary institutions and leisure parks.

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Outdoor Advertising Can Never Be Extinct!
29 Oct 2014

Outdoor advertising is the oldest medium of advertising in Nigeria. The potentials inherent in the medium and the future it portends as being very effective in fostering brand equity, recall and strength is unfathomable. In this interview with Yusuf Bello, Marketing Manager Global Outdoor Services, he reveals the challenges facing the sector, the growth of ambient advertising and the future of digital Out-Of-Home advertising in Nigeria.

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Unlimited
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A basic wine guide Z-CARD® for Backsberg consumers this festive season
15 Oct 2014

Backsberg Estate Cellars has selected a custom-made, credit card-sized Z-CARD®, with a magnetic back cover for ease of display, to use as a basic wine guide to help its customers appreciate wine.

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Issey Miyake goes Digital
29 Oct 2014

Primedia Unlimited subsidiary Primall Media has executed a digital campaign for long standing client Issey Miyake. The iconic global brand launched its new male fragrance Nuit d’Issey, in five of the country’s top malls utilising Primall Media’s digital mall advertising units for the South African leg of the international launch.

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International
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Judge rejects Los Angeles' billboard ban
29 Oct 2014

A judge has struck down Los Angeles' billboard ban, saying it runs afoul of the California Constitution's protection of free speech.

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