More and more outdoor advertising companies turn directly to clients to offer their billboard space. With that come the rising scourge of bad debt. It should not be a detrimental factor as the solution is fairly simple.
Airport Ads, a division of Provantage Media Group, has partnered with Kruger Mpumalanga International Airport (KMIA). The mutually beneficial partnership means that Airport Ads has the exclusive rights to sell all advertising space in this iconic, privately owned airport.
Cisco has placed an Internet-connected billboard near the San Francisco International airport that will deliver specific messaging based on a driver's speed in order to highlight what it calls "the Internet of everything."
Norton Outdoor Advertising is working with a Florida-based app developer to allow people to access billboard ads and special offers through their iPhone or Android device. Steve Camhi, Lazo Systems vice president of sales, said the Cincinnati company is the first one to commit to using its technology in the country. The program rolled out earlier this month.