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SA Tourism Goes on Billboards
Published on 28 January 2015



strawberry

Outdoor
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Bhamuza Goes to Town
28 Jan 2015

Primedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to cities.

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SA Tourism India plans busy quarter
28 Jan 2015

South African Tourism’s office in India will begin its annual roadshow next month and is hosting key travel media and trade partners for the upcoming Meetings Africa show, while its biggest marketing campaign kicks off at the end of the month. According to Slabber, the office’s biggest marketing campaign, the billboard campaign, is scheduled to start at the end of January.

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Street Furniture
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Road Safety Message
28 Jan 2015

Consumers are bombarded with thousands of messages every day. In order to enable the message of road safety to stand out of this media clutter, Street Cred Media, the outdoor advertising media specialists have partneredwith the Gauteng Department of Community Safety, adding a new dimension to the Department's educational drive to reduce the carnage on the province's roads.

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Africa
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Nigeria Election Billboards Won't Attract Boko Haram To Ghana – Kwesi Pratt
28 Jan 2015

Some Nigerian in Ghana have mounted huge billboards of two main Nigerian political contenders in Nigeria: President Goodluck Jonathan and his main contender, Muhammadu Buhari at various points in the capital city, Accra ahead of their elections in February

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Unlimited
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Castle Lite’s exclusive island – “The Republic of Extra Cold”
28 Jan 2015

Castle Lite's aerial campaign promoted “The Republic of Extra Cold” party, which took place on the 29th of December on Stanley Island near Plettenberg Bay. Sky Messaging was the company responsible for the display

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International
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Lamar Advertising Company and Blue Bite Partner to Expand Mobile Interactivity
28 Jan 2015

Today, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, announces its new partnership with Blue Bite, the Mobile Standard in Out-of-Home, which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. The addition of mobile touchpoints to Lamar's transit media will allow advertisers to reach audiences at scale with the right content at the righttime.

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Schools open halls to electronic billboards
28 Jan 2015

Students in two Southern Arizona school districts will soon be sharing the hallways with digital billboards that resemble jumbo-sized iPods.

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McRib and anti-smoking billboards in case of unfortunate juxtaposition
28 Jan 2015

Food comparisons don't come much worse than 'rotting, cancerous flesh', but that's exactly the one being made about McDonald's McRib after it was advertised next to the NHS's latest anti-smoking campaign on billboards around the country.

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