GfK conducted research in South Africa, Kenya and Nigeria on the retail landscape and how consumers choose. Modern and convenient are the key aspects of the research. Outdoor advertising operators would do well to take note of this research.
This headline published by FEPE seems to be of a contradictory nature. OOH usually benefits from sporting events. When the IPL moved to SA a couple of year ago OOH were one of the main beneficiaries. The Indian Media landscape however teaches us that media buying is erratic everywhere.
WWF’s Earth Hour is the world’s largest grassroots movement for the planet. In 2013, it inspired a global community of hundreds of millions of people in over 7000 cities, across 154 countries, across all continents to switch lights off for an hour to show support for the environment. This year they aim to do even more, and Admadmedia was happy to get involved.
The new OOH campaign from Ricoh SA uses light-hearted political humour as it encourages South Africans to 'Imagine. Change' and it uses a cartoon of Helen Zille and Julius Malema embracing to make the point.
Voxvendi have a total of 6 courses that will be presented at various locations in Johannesburg during May 2014. A Beginners course and 5 advanced courses will be presented to enhance skills of outdoor operators. VoxVendi is a training initiative aimed at the outdoor advertising and cover a variety of subjects
Alliance Media Zimbabwe, the country’s largest provider of billboards and outdoor advertising media has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.