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Bad Debt Scourge
Published on 23 July 2014



strawberry

General
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The Marketing Kraal: Doing it for Mandela's legacy!
21 Jul 2014

The Marketing Kraal honoured Nelson Mandela International Day by donating stationery to children of Philisa Isizwe Foundation in Diepsloot.

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Direct Clients and the Issue of Bad debt
23 Jul 2014

More and more outdoor advertising companies turn directly to clients to offer their billboard space. With that come the rising scourge of bad debt. It should not be a detrimental factor as the solution is fairly simple.

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Transit
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Brandyourcar.com links social media to vehicle branding
21 Jul 2014

Mobile and transit media specialists Brandyourcar.com has demonstrated how to link Out of Home transit media to brand ambassadors with a strong social media influence, for advertiser Liqui-Fruit.

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Airports
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Provantage Media Group partnered with KMIA
15 Jul 2014

Airport Ads, a division of Provantage Media Group, has partnered with Kruger Mpumalanga International Airport (KMIA). The mutually beneficial partnership means that Airport Ads has the exclusive rights to sell all advertising space in this iconic, privately owned airport.

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Africa
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Nigeria: Association Chief Says Cost of Doing Business in Nigeria Increasing Daily
23 Jul 2014

MR Charles Chijide, President, Outdoor Advertising Association of Nigeria (OAAN), on Friday said the cost of doing business was increasing daily in Nigeria due to unstable electricity supply.

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Unlimited
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Free State Office of the Premier reaches citizens via a Z-CARD®
23 Jul 2014

The Office of the Premier: Free State recently selected a Z-CARD® as a communication and marketing tool to inform its citizens about its breakthroughs over the past 20 years of democracy.

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International
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At a Billboard in San Francisco Drivers Will Get Messages Based on Speed
22 Jul 2014

Cisco has placed an Internet-connected billboard near the San Francisco International airport that will deliver specific messaging based on a driver's speed in order to highlight what it calls "the Internet of everything."

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New app puts billboard ads on your smartphone
22 Jul 2014

Norton Outdoor Advertising is working with a Florida-based app developer to allow people to access billboard ads and special offers through their iPhone or Android device. Steve Camhi, Lazo Systems vice president of sales, said the Cincinnati company is the first one to commit to using its technology in the country. The program rolled out earlier this month.

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