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OOH Will Do Well in 2017
Published on 19 December 2016



strawberry

General
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In 2017, OOH Will Do Well and Do Good
19 Dec 2016

Nancy Fletcher Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year.

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Outdoor
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JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics
19 Dec 2016

Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks. This exercise was undertaken to reinforce the strategic value these networks provide as off-the-shelf solutions to support a number of media challenges.

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Transit
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Studio Universal takes the Taxi
19 Dec 2016

Transit Ads™ has implemented a campaign for DStv channel Studio Universal to target the highly desirable and economically active commuter audience. A total of seventy-four taxis have been fully wrapped with striking creative that promotes Studio Universal and the movies that are aired on it.

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Expert Opinion
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Clear Channel Outdoor: OOH is a Core Media Buy in the Digital Age
19 Dec 2016

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to advertisers. With consumers spending 70 percent of waking hours outside the home, and more than 90 percent of purchases still made in the physical world,

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Unlimited
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Uber and Pizza Hut cash in with Guerrilla IMC's location targeted ATM Media
19 Dec 2016

Out of Home Media Specialists Guerrilla-IMC recently launched their ATM Media Division in partnership with South Africa's premier 3rd party ATM service providers. Following an extensive launch to the media and marketing industry, the first client campaigns recently went live.

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Pam Golding Properties wins global Marketing Award
19 Dec 2016

Doug Gurr: “I am Pam” says Doug Gurr, Pam Golding Properties agent in Franschhoek in the heart of the Cape Winelands.

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