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New Deal At ACSA
Published on 15 October 2014



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General
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Airports Company South Africa overhauls airport advertising in revenue drive
15 Oct 2014

Airports Company South Africa is in the process of launching a new operating model for its advertising portfolio in a drive to meet stakeholder needs and simultaneously improve the airport operator’s non-aeronautical revenue stream.

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Transit
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Lux Opts for Taxi Campaign
15 Oct 2014

Unilever personal care brand Lux has taken to the main arterial roads of Gauteng, Western Cape and Kwazulu-Natal with a taxi branding campaign that is not only bringing the visual appeal of Lux soap to the commuter, but also its fragrance.

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Expert Opinion
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Out of Home and Commuter Media needs more attention,
15 Oct 2014

Out of Home (OOH) Media is probably the oldest form of media known to man and yet it appears to have evolved very slowly over the years. It also seems to be losing relevance considering the plethora of media options available to an increasingly demanding client base.

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Africa
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NIVEA Cocoa Butter campaign goes to 3 African Countries
15 Oct 2014

To raise awareness of NIVEA’s new Cocoa Butter cream and lotion, ProActive™, a division of Provantage Media Group, took the brand to numerous strip malls across three African countries – Zimbabwe, Namibia and Botswana.

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Appointments
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Starcom MediaVest South Africa appoints Managing Director
15 Oct 2014

Ravi Bhaya Ravi Bhaya, ex MD of Starcom MediaVest Group (SMG) Indonesia, has been appointed Managing Director of SMG South Africa.

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Unlimited
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Air France Targets Mall Users
15 Oct 2014

Primedia Unlimited’s mall advertising specialist Primall Media, has signed Air France as a first time client.

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Carolina Herrera takes consumers travelling
15 Oct 2014

Primedia Unlimited’s in-store advertising business Fashion Media brings forth the art of travel for Carolina Herrera Grand Tour fragrances within Edgars stores nationwide.

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International
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Billboards, Brand Awareness and Big Data: What Comedy Central and Gallery Furniture Have in Common
15 Oct 2014

When it comes to digital advertising, targeting and segmenting is easy. In fact, that’s the whole premise of online advertising to begin with. Target based on interests and demographics, segment to reach the right audience at the right time and hopefully engage them well enough that they come back time and time again. It’s about building customer lifetime value via click-throughs and brand awareness. But, what happens when you take your advertising efforts offline?

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