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Heineken and Diageo part ways
Published on 29 July 2015



General
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Heineken, Diageo end joint ventures in South Africa, Namibia
29 Jul 2015

Diageo and Heineken have agreed to dissolve their joint ventures in South Africa and Namibia, so the British spirits maker and Dutch brewer can pursue their own growth strategies in the countries.

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Outdoor
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Fiat 500X on Billboards
29 Jul 2015

Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”.

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Transit
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Research confirms efficacy of TRANSIT.TV
29 Jul 2015

The latest wave of TRANSIT.TV™ Research conducted by Millward Brown for Provantage Media Group shows once again that the digital channel - which airs in taxis, taxi ranks, train stations and bus terminals across South Africa – is a highly valuable tool for communicating with the LSM B market, aged 16 – 50+.

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Airports
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Mercedes takes Flight
29 Jul 2015

The Mercedes-AMG GT S has found its place at Cape Town International Airport with two distinct, extremely well-located sites. The sites showcase the luxury car on a large scale, capturing the attention of a high income, well-heeled consumer group.

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Expert Opinion
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OOH Helps to bring back lost lovers … and other things too!
22 Jul 2015

We’ve all seen these devices, plastered onto railings, light-poles, distribution boards, walls and directional signage all around Joburg. So MMAP recently decided to check why this type of sticker bomb/guerilla type advertising is so popular with alternative ‘healers’.
(2 Comments)

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The difference between Millennials and Generation Z
29 Jul 2015

Louise Hefer, Media Strategist at The MediaShop looks at the difference between Millennials and Generation Z and why marketers should care.

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Africa
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Posterscope Enters to Redefine Outdoor Advertising in Nigeria
29 Jul 2015

POSTERSCOPE, a global out-of-home communication agency, has formally unveiled its Nigerian office in Lagos. Nigeria is the 32nd market globally that Posterscope is venturing into and the third in Sub-Saharan Africa after South Africa and Kenya.

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Unlimited
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Nandos launches in Maponya Mall
29 Jul 2015

Nandos, a new client to the mall advertising space, has called on middle mall market specialists, MallWorx, a Primedia Unlimited company, to announce the arrival of the brand’s re-launched restaurant with tailored services at Maponya Mall, a centre that attracts 1.5 million shoppers each month.

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