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OOH measurement across Africa explored by PAMRO
Published on 21 July 2016



strawberry

General
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Cutting edge OOH measurement across Africa explored by PAMRO
19 Jul 2016

Experience the magic of Victoria Falls while updating your knowledge base on the latest and greatest out-of-home (OOH) measurement techniques being rolled out in Africa, with presentations by respected international speakers. The theme of this year’s PAMRO conference is ‘Africa Media Research in a Globally Connected World’.

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Enjoy a show at the Barnyard and assist our advertising colleagues at the same time
21 Jul 2016

It’s no secret that the advertising and communications industry is going through difficult times which is why it’s important that we support one another. The ABF’s next fundraiser takes place on the 11th August at the Barnyard Rivonia.

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Transit
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Shamendran Naidu appointed Executive: Transit Ads
18 Jul 2016

With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads™ division.

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Africa
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Nigeria: 'Why Outdoor Agencies Need to Merge'
21 Jul 2016

Chairman of Troika Group, Mr. Biodun Shobanjo, has said that the proliferation of outdoor agencies in the face of dwindling patronage would lead to the closure of some agencies and job losses, except there is concerted effort by agencies to merge. He stressed that there was need for mergers and acquisition of outdoor agencies as was done in the banking industry in order to survive the economic hardship in the country.

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Suppliers
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Expand a Sign proudly support Mandela Day
21 Jul 2016

 Expand a Sign volunteers from left to right – Devi Gramani, Thami Shandu, Donavan Bailey, Harry Bailey, Ayanda Ntuli, Linzey Appalsamy, Wiseman Tshapha and Donovan Pelser.   Over the past 6 years, Expand a Sign has enjoyed spending July 18th with Project Build and their initiative of painting rural school classrooms around KwaZulu Natal. This Mandela Day, the Durban Expand a Sign team joined 160 other volunteers and spent their 67 minutes painting the exterior walls at Golden Steps School.

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Unlimited
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Graffiti Retail Solutions moves mountains for Mall of Africa opening
21 Jul 2016

An incredible 83 rolls of vinyl, 5 500m2 of printing, 2500 man hours of overtime, and 24-7printing for two weeks, is a mere precis of what went into making sure all the temporary branding at the Mall of Africa was up when the centre opened in April. Initially appointed by the center’s brand communications agency Purple Plumm to produce hoarding and branding for two stores, when the doors finally opened to the public, the Graffiti Retail Solutions division had branded 57 different shop windows.

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International
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iHeart Radio writes advertising history atop NYC's largest rooftop billboard
21 Jul 2016

The billboard provided by Clear Channel displays the iHeartRadio logo and is one of only eight brands to grace this historic billboard over the last 80 years. The company joins Pepsi and Domino Sugar as one of only three historic billboards along the East River.

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Atomic212o Appointed As ANZ Stadium’s Digital Advertising Agency
21 Jul 2016

Atomic212o is proud to announce that it has been appointed as ANZ Stadium’s Digital advertising agency. The stadium is one of the largest and most versatile live-sporting and entertainment venues in Australia. ANZ Stadium previously managed all of its digital advertising in-house, and has selected Atomic212o for its strong digital capabilities from a number of agencies.

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