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Outdoor Advertising News
Published on 30 July 2014



strawberry

General
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Penny Black Outdoor Supports Reach for a Dream Slipper day
29 Jul 2014

Penny Black Outdoor has taken part in this year’s Reach for a Dream Slipper day on the 1st of August by sponsoring the guys and girls at Posterscope with their very own pink slippers and a slipper day sticker.

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Outdoor
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Cape Town undergoes renovations with an interactive edge
30 Jul 2014

Cape Town's Protea Hotel Fire & Ice! is currently undergoing a renovation. Unlike other construction sites that are an eye-sore, The Protea Hotel Fire & Ice! Cape Town team andJupiter Drawing Room in Cape Town created a space that ignites the market and offers guests and brand ambassadors an opportunity to engage and share their décor ideas to the Protea Hotels team via Facebook and Twitter.

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Transit
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Pentel targets corporate consumers
30 Jul 2014

Drivers were given a whole box of EnerGel pens to use and distribute within their offices and to interested people who engaged with them along the way.

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Street Furniture
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Orange Cabs advertise on Commuter Shelters
30 Jul 2014

To promote Orange Cabs in key areas, including Randburg, Sandton, Midrand, Parkview and Morningside, the brand partnered with Provantage Media Group to implement a highly targeted commuter shelter campaign.

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Africa
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Tobacco Advertising War Escalates in Zimbabwe
29 Jul 2014

On a cold winter morning, British American Tobacco Zimbabwe (BAT) executives woke up to find an unlikely guest - a competitor's billboard - outside its head office along the busy Simon Mazorodze road in the capital a week ago.

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International
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Outdoor Company Sends Huge Invoices to Brands For Media Value Received Through Google Street View
22 Jul 2014

In an ingenious stunt to call attention to its digital offerings, outdoor company JCDecaux, working with BBDO Belgium, sent 53 of Belgium's largest advertisers a framed picture of their billboards as viewable on Google Street View -- and an invoice for all that free media they have received over the years.

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Out of Home adspend to pass £1 billion in 2014
29 Jul 2014

The traditional media format looks set to grow throughout the year and into 2015.

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OMANZ Announces New Standardised Billboard Currency - Daily Traffic Visuals
30 Jul 2014

OMANZ, the association representing members comprising more than 80% of the NZ OOH industry, announces important changes in the way billboard audiences are measured.

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