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Mindshare Huddle in Joburg
Published on 25 February 2015



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Outdoor
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Mindshare Huddle Full-day Conference
25 Feb 2015

Following huge events in London, New York and Toronto, Mindshare SA successfully launched the first event in Johannesburg.

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Training
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Vox Vendi Training - 2015
25 Feb 2015

Vox Vendi Training is introducing two new modules into its training program. Financial management and the Future of Outdoor Advertising

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Expert Opinion
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Today’s Path To Purchase: A Tricky, Meandering Road
18 Feb 2015

Not long ago, the customer journey was straightforward and predictable. If we needed things, we’d leave our homes and head to stores. With the rapid advancements of technology, digital touch points have outgrown physical ones. The Internet allowed us to shop from the comfort of our living rooms. With the advent of mobile, there are really no boundaries. Consumers may have endless options, but this new reality is tricky for marketers and retailers alike.

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Digital Ad Attribution: Treat It Like A Billboard
25 Feb 2015

Physical billboards represent the real-world analog for how digital ad attribution should work. Measurement doesn’t involve tracking drivers who see a billboard and then immediately drive to the store, nor does it involve a competition where billboards are placed ever closer to a mall. Instead, analysis of billboard effectiveness considers the relative, aggregate sales among exposed and unexposed consumers.

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Africa
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Continental Outdoor continues their Digital OOH revolution into Angola
25 Feb 2015

Roadside digital screens have, following Continental Outdoors’ rollout plan, hit the streets of Angola. The four digital screens in Luanda, Angola can be found on strategic arterials and provide clients with valuable opportunities to interact with their respective target markets.

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Unlimited
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Mango Airlines Takes Off
25 Feb 2015

Utilising clever holiday themed imagery including gorgeous beaches, Mango Airlines encouraged mall goers through Primedia Unlimited’s Primall Media holding to think twice about where they’d be spending the festive season.

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International
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Coke is using emoji web addresses in its latest ad campaign
25 Feb 2015

Stevencoleuk Coke just made a winking eye smiley face at the Internet. Coca-Cola Puerto Rico has launched a campaign of registered web addresses made up of popular emojis. The cutesy URLs have been placed on the company's website and other media outlets, including billboards.

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FEPE 56th Annual Congress in Budapest: Early Bird bookings will be closing in 2 weeks!
25 Feb 2015

Bookings are now fully underway for the 56th FEPE Congress, titled "Your Audience is Waiting", which will be held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest.

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