The #Zuma Must Fall billboard in Cape Town was viewed by millions of people. Not people driving past the billboard which is the normal method of evaluating viewership but by photo’s and news articles that circulated the internet news and social media platforms. This certainly calls for a re-evaluation of the worth of a billboard especially if the content is good. (1 Comment)
More than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected and do not comply with the applicable Outdoor Advertising bylaws, says Jack Sekgobela, the City of Johannesburg’s Outdoor Advertising Operations Manager. (1 Comment)
Leading out of home company Provantage Media Group is proud to announce that they have acquired a controlling share in specialist media owner Green Advertising. Green Advertising has media rights at the top 170 golf courses in South Africa and will add yet another highly sought-after out of home environment to Provantage Media Group’s portfolio.
Premier financial institution Nedgroup Investments has commissioned Airport Ads® to brand various platforms at Lanseria International Airport, in order to effectively communicate the brand message to an upper income traveller audience.
This year we’ll see a significant shift in approach to marketing. We have witnessed a mindshift in the way brands approach marketing and go to market and this will have a very positive impact on experiential marketing and activations. Brands will allocate substantially more budget to activations as they have seen and experienced the benefits of targeting consumers in this manner. And as media and consumer groups continue to fragment, the effectiveness of OOH and activations in particular will only increase. Below are some trends that are key for 2016.
You might remember Apple's "Shot on iPhone 6" ad campaign last year. Put up on billboards, shown on television commercials, and the subject of a coffee table book, "Shot on iPhone 6" was exactly what is sounded like: a collection of exquisite photos and videos that were taken with the 8MP rear camera on the iPhone 6.
By now, the filter-aided photograph of a natural landscape is just as ubiquitous as an overhead shot of a perfectly arranged brunch plate. Both of these images grace many an Instagram feed and create a beautiful, curated version of real-life experiences.