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COJ Responds
Published on 26 March 2015



strawberry

General
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COJ Responds To WONSA Article on new By-laws
26 Mar 2015

Mr Jack Sekgobela of COJ outdoor department has responded to the WONSA article of last week. The response is published here verbatim (with minor changes). The response however confirms that there are now new advertising by-laws promulgated.
(3 Comments)

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Outdoor
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KWV on Billboards
26 Mar 2015

KWV, an award-winning, proudly South African brand, is reawakening the spirit of the brand with the launch of it’s first ever consumer trademark brand campaign, ‘Finish Great’ that communicates the company’s proud heritage and product innovation across spirits and wines that KWV has embodied since 1918.

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Airports
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Mercedes Benz targets Air Travellers
26 Mar 2015

Luxury car brand Mercedes Benz is targeting both business and leisure travellers at Cape Town International Airport. The brand has commissioned Airport Ads®, a division of Provantage Media Group, to brand the domestic arrivals corridor. A building wrap on the exterior of the airport will provide further exposure, with the aim of keeping the brand top of mind.

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Expert Opinion
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Survivor marketing: tapping into the informal sector
26 Mar 2015

Prof Simpson and Terry The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa’s GDP – twice as much as agriculture and about the same as the mining sector. And by all accounts, it’s doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them.

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Africa
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Outdoor Advertising Practitioners Head to U.S. Varsity
26 Mar 2015

In furtherance of their goal to give Outdoor Advertising its rightful place in Nigeria, members of the Outdoor Advertising Association of Nigeria (OAAN) have mapped out a series of capacity-building training programmes, starting with an Executive Education Workshop in the United States of America.

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Unlimited
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Expand a Sign celebrate Human Rights Day
26 Mar 2015

In celebration of Human Rights Day, Expand a Sign surprised their staff with chocolates and pens on Friday, 20th March 2015. A lucky draw was also held and four staff members each won a shopping voucher. The lucky winners were Trevor Hadebe, Premilla Pillay, Mnqobi Magoso and Bhavani Gengan.

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International
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UK retailers get real-time customer profiling at their fingertips
26 Mar 2015

Leading in-store screen business Amscreen now brings scalable, customer profiling to retailers through their ‘OptimEyes’ technology and real-time insight portal

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Marketers unaware of digital OOH
26 Mar 2015

LONDON: A majority of marketers are not aware of the full range of digital capabilities that out-of-home (OOH) advertising now offers, according to new research which suggests the OOH industry has a major education job on its hands.

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