The City of Tshwane is in the process of revising its existing outdoor advertising by-law. As part of this process, the industry is invited to attend a public participation meeting where they will have an opportunity to discuss with officials (responsible for applying the by-law) the proposed amendments and how these will affect the industry. There is also a call for comments.
Print, scan and label specialist brand Brother, through their OOH Media Agency In Touch Outdoor, commissioned Provantage Out of Home Media to implement a 12 month campaign that will create brand visibility on MyCiTi busses travelling in Cape Town’s inner city areas.
The president of the Advertisers’ Association of Nigeria (ADVAN), Mr. Kola Oyeyemi has declared that the advancement in technology has help the 21st century marketing in all spectrum and this has rubbed off positively on the out of home industry in Nigeria is making the traditional billboards look ordinary.