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2014 Finished
Published on 17 December 2014



strawberry

Comments

This year sped to its end at a ferocious speed and somehow one feels that it is not over yet. But it is. 2015 is waiting around the corner.

A very peaceful festive season to all WONSA readers and their families.

WONSA Editorial staff

General
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Primedia Outdoor Makes a Happy Return
17 Dec 2014

Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners.

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Outdoor
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SA gets first Instagram Mini billboard
17 Dec 2014

Travellers using Cape Town International Airport should look out for what is claimed to be the first live Instagram billboard in South Africa.
(2 Comments)

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‘Santa isn’t real’ billboard taken down
17 Dec 2014

Comedy Central has taken down its Father Christmas billboard following several complaints.

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Africa
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Get Noted Campaign Integrates Out of Home Media with Digital in Tanzania
17 Dec 2014

Samsung Electronics Tanzania in partnership with one of Tanzania’s leading outdoor players - Continental Outdoor Media Ltd, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences in Tanzania by leveraging the immediacy of digital OOH (Out of Home) displays to promote social interaction and social commentary.

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Unlimited
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Expand a Sign embrace GODurban!
26 Nov 2014

Expand a Sign, an industry leader in portable branding solutions, recently held a brand strategy workshop for their team at the Waterfront Hotel and Spa. To kick the session off, the team of ten were encouraged to cycle from the hotel on Point Road to Bike and Bean near Blue Lagoon and back again along the newly completed cycle lane in support of the GODurban! non-motorised transport initiative.

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Nespresso and Primall put coffee in the centre court this Christmas
10 Dec 2014

Shoppers looking for that perfect gift this Christmas are being enticed into buying a Nespresso machine through cleverly-positioned brand messages situated around the coffee leader’s main retail outlets and stores.

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Southern Comfort gets comfortable with TLC
17 Dec 2014

You are awesome! So are we. Meet you at the bar?- is one of the campaign messages behind Southern Comfort’s Whatever’s Comfortable washroom advertising campaign with Primedia Unlimited’s TLC business.

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International
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Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
17 Dec 2014

Dentsu Aegis Network’s out-of-home agency Posterscope this morning unveiled what it claims to be the “first real-time trading platform for digital billboards.” The platform is being powered by digital-out-of-home technology and data company Vistar Media and has already received trading commitments from big out-of-home media suppliers, including Outfront Media (formerly CBS Outdoor) and Lamar.

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