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Archive
Published on 26 September 2016



strawberry

General
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Alternative Media Outshines Its Big Brother - Billboards
12 Aug 2009

Billboard companies will do well to study the strategies of the “alternative” media companies. With empty billboard faces growing by the month the “alternative” media clocks one big client after the other.

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OCS – A New Benchmark for Out-of-Home Marketing
18 Aug 2009

Posterscope International has extended its research programme, OCS, to South Africa and its first results were released by Posterscope SA last week. This survey was locally done among 2 000 respondents...

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ABF Relaunches With Fresh Identity
14 Sep 2009

“We had a great identity in the past, but it had done its job and, like any brand, we felt the time was right to refresh our look and positioning in the market.”

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Ken Varejes named ‘Sales Legend’ at MOST Awards
15 Sep 2009

Over the past 20 years that I've known and engaged with Ken he has certainly grown, developed, and become an industry statesman - Gordon Patterson

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INM Outdoor Scoops the Out-of-Home Award
15 Sep 2009

The MOST Awards seeks to uplift marketing and sales skills within the media industry and to applaud those who provide their clients with exceptional service and sales delivery...

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“God Loves Sex” Church Billboard Banned
15 Sep 2009

Any advertising that trivialises or attacks a core principle of a religion would be unacceptable. The message goes against the commonly held Biblical view of sex as a sacred act of love between committed partners...

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Stunning Creatives Received for OHMSA Awards
16 Sep 2009

“The entries received thus far for the OHMSA Awards have been most exciting and the creatives were the best seen in many years. Competition is going to be very stiff, but we are looking forward to receiving an unprecedented number of entries before the closing date.

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Government Outrages Tanzanian Outdoor Advertising Companies
29 Sep 2009

Outdoor companies in Tanzania have been ordered to remove their billboards across all regions of road reserve, because two local outdoor companies have been given exclusive rights in such areas...

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Nielsen Ad Spend for Outdoor
29 Sep 2009

Outdoor ad spend is 2.83% down from July 2008 compared to July 2009. However, for the quarter May 2009 to July 2009 ad spend is up by 4,9% on outdoor in comparison with the corresponding quarter in 2008.

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Look Who Is Coming Back
13 Oct 2009

Helios Investment Partners, a London-based African private equity firm, today announced that Barry Sayer, Chief Executive of Clear Channel United Kingdom, will be returning to South Africa to join a Helios-led consortium in its effort to acquire INM Outdoor
(7 Comments)

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Cape Town New By-Laws Imminent
13 Oct 2009

The council is trying to expropriate rights from the industry without compensation, a situation which is totally unacceptable...
(2 Comments)

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2010 Billboard Fury Rages On
27 Oct 2009

Our problem is that we are getting closer to the tournament and we are not being given clarity regarding restrictions on areas that are exclusive to FIFA marketing rights...

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Teazers Billboard Strips Semenya of Dignity
27 Oct 2009

The respondent argued that the billboard lady was not naked, “but was wearing very expensive shoes.”

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Nelson Mandela Draft By-law Published for comments
10 Nov 2009

The by-laws are conceptually the most comprehensive outdoor advertising by-laws published so far.

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Cape Town Signage Masterplan – A Slap in the face of the industry
10 Nov 2009

Cape Town 2010 host city decoration and signage masterplan is revealed and to put it frankly it is a slap in the face of the outdoor industry as a whole.
(1 Comment)

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The OHMSA Awards 2009 Needs Your Support
17 Nov 2009

Opportunity still knocks for outdoor companies to enter their creative efforts and to lend their support by way of sponsorship to the 2009 OHMSA Awards...

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Graffiti Makes Its Mark On Gautrain
25 Nov 2009

Also forming part of this mammoth task is the supply of all the exterior “Gautrain” branding as well as the anti-graffiti film to protect against graffiti and scratching on the windows in the carriages.

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Which Country Spent the Most on Outdoor – The USA? Wrong
01 Dec 2009

Most countries showed an increase in outdoor ad spend between 2007 and 2008 except the UK, Spain and South Africa...
(1 Comment)

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Wonsa has reached a century!
01 Dec 2009

“OHMSA appreciates the contribution of Wonsa as the communicator of industry specific news to our members and other interested parties.”

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Get on the OHMSA Awards VIP List
01 Dec 2009

In order to avoid disappointment and double booking of clients, media owners should send their guest lists to Christelle Marais at christelle@ohmsa.co.za or to contact (011) 781 9367 timeously...

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Joburg Introduce New By-Laws – Gone Are The 10 Year Approvals
13 Jan 2010

Joburg published new by-laws on 18 December 2009 and have shocked the industry by revoking the 10 year approval period. Although they have amended certain contentious provisions the bulk of hardship created by the 2008 by-laws are still there.
(1 Comment)

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OHMSA Awards Submission Date Extended
12 Jan 2010

Due to the overwhelming response from Media Owners and creative agencies, the OHMSA Awards organising committee has decided to extend the submission date for entries to18 January 2010.

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Urgent Notice on OHMSA Awards Tickets
19 Jan 2010

Tickets for the OHMSA Awards are available at R750 until Friday. Thereafter, it's R1 000!

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Dawn Rowlands Takes the Reins at Aegis
19 Jan 2010

Dawn’s clear leadership and entrepreneurial skills combined with valuable insights make her the perfect fit for this role.
(1 Comment)

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Shutting Mouths by Placing a Ban on the Slim
26 Jan 2010

Are government’s encroaching on freedom of speech through legislation to ban or limit certain advertisements?

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How to Deal with the City Councils
26 Jan 2010

WONSA is publishing a series of articles on how to deal with City Councils in applications for advertising approval...

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Dealing with Councils (part 2)
31 Jan 2010

The application documents for signage are the be all and end all of applications for approval. What is in you application is what you will get.

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Adreach Uplifts with Literacy Training
04 Feb 2010

ADreach Pretoria Literacy Training Class: More than 20 employees at The ADreach Group have completed a MAPPP-SETA funded literacy training programme designed to empower and uplift individuals within the Group...

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Dealing with Councils (part 3)
07 Feb 2010

After the submission of an application there are several possible situations that may arise that will leave applicants waiting anxiously for six months up to a year without response.
(1 Comment)

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Take Note of these Dates on the OHMSA Calendar
09 Feb 2010

OHMSA members should take note of the grand OHMSA Awards function scheduled for 25 February at the Indaba Hotel.

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Dealing with Councils (part 4)
15 Feb 2010

This week we deal with information requests from councils after the submission of applications for approval. This is where most applications come unstuck.

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Sexpo Ad Gets the Thumbs Down – Again
12 Feb 2010

The Advertising Standards Authority (ASA) pulled the plug on the advertising campaign for the lifestyle show, Sexpo, following complaints about its racy content.
(3 Comments)

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Dealing with Council's During the World Cup (part 5)
23 Feb 2010

All host cities have specific by-laws pertaining to advertising during the World Cup. Mostly, these by-laws are similar. But what can you expect from the city councils?

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OHMSA Awards This Week
23 Feb 2010

The OHMSA awards will be hosted this week on 25 February 2010 at the Indaba Hotel in Fourways at 19h00. The categories for the awards are the following:

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Councils are Facing Fines from FIFA
23 Feb 2010

The host cities are facing stiff fines from FIFA for not providing enough advertising space for the FIFA World Cup Tournament.
(1 Comment)

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TBWA Hunt Lascaris Rocks the OHMSA Awards
27 Feb 2010

TBWA Hunt Lascaris took top honours at the 2009 Out of Home Media South Africa (OHMSA) Awards by winning the billboard category and the coveted Overall prize for Best in Show.

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The OHMSA Awards Winners
02 Mar 2010

The full list of Ohmsa Awards winners for 2009 makes interesting reading...

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Who was at the OHMSA awards?
02 Mar 2010

There is general consensus that the OHMSA awards 2009 were a far better spectacle than its predecessor. So well done to Les, Christelle and the rest of the team. Here is a peak at some of the photos.

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Creative of the Month
09 Mar 2010

He has got a big one!

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Nepad Press(ing) Ahead to the African Future
24 Mar 2010

The NEPAD Business Foundation is staging its first NBF Media Sector Meeting of 2010 on 14 April to address issues in the media world in South Africa and Africa...

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Adspend 2009 Bares Some Pleasant Surprises
23 Mar 2010

Despite the worst economic recession experienced , the total 2009 adspend increased by 6% over 2008...

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Two outdoor awards in 2009 Creative Circle Ad of the Year winners
30 Mar 2010

Saatchi & Saatchi, Johannesburg waltzed off with the outdoor accolades when The Creative Circle announced the winners of its 2009 Ad of the Year awards in Johannesburg last week...

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Skhumbuzo Nkosi Resigns from Primedia Outdoor
12 Apr 2010

Chairman of Primedia Out of Home Steve Ratlou has introduced a Business Realignment Programme (BRP) within Primedia Outdoor which in turn has led to several operational and staff changes.
(5 Comments)

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TLC Makes It to Roger Garlick Award Finals
19 Apr 2010

TLC and Posterscope’s Vodacom Insurance campaign was announced as a finalist for the prestigious Roger Garlick Award at AMASA’S recent AGM.

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Ad Saves Building from Wrecking Ball
20 Apr 2010

You may think that once you've seen one building turned into a massive billboard you've seem them all, but that would mean you probably haven't seen the so-called "Media Facade" now adorning Bayer's former HQ in Leverkusen, Germany.

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Posterscope Scoops AMASA OHM Award
20 Apr 2010

A clever advertising campaign honing in on a common human error of leaving a cellphone in a gym or the bathroom of a cinema has been chosen as the top use of outdoor advertising.

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TOP TV – the new competitor goes live with massive campaign
27 Apr 2010

Tractor/Ck Outdoor in association with Page 3 Media and ODM have implemented the biggest ever Transit campaign in Cape Town for the launch of Top TV, South Africa’s first major competitor to DSTV.

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The Biggest Crash in History
04 May 2010

How do you get people to take home the "Don't drink and drive" message. Simple, make the billboard out of 80 crashed cars...
(1 Comment)

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Unsubstantiated Rumours about Media Ownership Hurts the OOH Industry
24 May 2010

Carni Wilkens, MD of Posterscope Johannesburg, says the market rumours about Posterscope’s alleged ownership of the Baragwanath site is false and that it hurts the industry.

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OHMSA welcomes new members
01 Jun 2010

Out of Home Media South Africa (OHMSA) welcomes three new members to its association, POP Outdoor, Moving Ads and Provantage.

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Parking Boom Advertising Pulled into Mainstream
01 Jun 2010

Parking boom media has been with us for a decade and, to be honest, it was not exciting. Along came a company, Big Boom Media, applied science to the problem and suddenly it is credible, measureable and effective.

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Soccer Fever hits the City
08 Jun 2010

We should have called a competition for the best decorated building during the Soccer World Cup as Primedia and the Mediashop splashed theur buildings with soccer decorations.

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Comprehensive Advertising Campaign for SABC - But Where is the Outdoor?
22 Jun 2010

Feel it. It is here. South Africa’s most prolific 2010 FIFA World Cup™ campaign, conceptualised by advertising agency Leo Burnett South Africa, has mobilised South Africans from all walks of life to throw their weight behind their country and stir-up excitement about the tournament around the world. Everywhere you turn: Cape Town, Port Elizabeth, Polokwane, Gauteng, Mpumalanga and Bloemfontein – everyone is excited about South Africa hosting the world’s most watched sport. Twitter and Facebook are abuzz with the campaign.

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Outdoor Contribute To Iconic Mandela
29 Jun 2010

July is Mandela’s Birthday and with the United Nations declaring 18 July "Nelson Mandela International Day", in recognition of the former South African president's contribution to global peace and freedom, Mediacom and Grey sourced free outdoor advertising space for the Nelson Mandela Fund for Nelson Mandela Day on the 18th July.

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OOH Follows Progress Says OHMSA
06 Jul 2010

Society is dynamic and constantly on the move, therefore the need for media “on the go” is growing too. As suburbs start to evolve into the undeveloped areas, so too do the retail and commercial industries to best serve their consumers’ needs. The most effective method to reach these new Diasporas is through OOH.
(1 Comment)

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Container Ads is awarded exclusive rights to over 20,000 out of home advertising opportunities.
20 Jul 2010

Peter Baker is extremely excited to announce the recent signing of contracts to secure over 20,000 third party advertising opportunities within the emerging, rural and township, mass markets.

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Primedia Unlimited launches new platform to reach SA’s crème de la crème
20 Jul 2010

Primedia Unlimited has again taken the lead in media innovation by launching Golf Unlimited. The platform offers advertisers the unique opportunity to advertise on GPS units fitted in over 1000 golf carts in 28 of South Africa’s four and five star golf courses.

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Core of Advertising Is Threatened – It's Time to Act
28 Jul 2010

Freedom of speech lies at the core of advertising. If there were no freedom of speech, there would be no media and if there were no media, there would be no advertising. Freedom of speech is threatened and, therefore, advertising is in jeopardy as well. It is time for the advertising industry to speak up and make its voice heard - whether an agency or outdoor, radio, print, TV or internet advertising.
(1 Comment)

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World Cup Dreams Come True
25 Jul 2010

Whilst thousands of South Africans were enjoying the excitement and fanfare of hosting the 2010 FIFA World Cup, for twelve-year old AIDS orphan David, being a part of the tournament and attending a game at such an awe-inspiring event was nothing more than a pipe dream.

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The effectiveness of Out of Home Revealed
02 Aug 2010

This week Primedia Unlimited, in partnership with TNS Research Surveys and GSM Quadrant, released the results of their comprehensive research campaign, revealing fascinating consumer response insights and proof of the effectiveness of Out of Home advertising.

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Strong Second Quarter Growth for Out-Of-Home Sector in Australia
03 Aug 2010

Out-of-Home has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009. It is however interesting to notice the difference in ad spend between billboards and the other outdoor media in Australia compared with South Africa.

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Gautrain Consumers Driven To The Bus
17 Aug 2010

The Bombela Consortium have requested that we retract the Gautrain busses release .

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Plans for skyscraping media towers in Miami dwarfed by regulatory debate
17 Aug 2010

The towering electronic billboards that the Miami city commissioners had approved recently are so unprecedented that the city had to write a new law just to get them approved.

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New COO of Primedia Outdoor appointed
23 Aug 2010

Steve Ratlou, Executive Chairman of Primedia Out of Home has announced that Michael de Charmoy, effective 1 July, has been appointed COO of Primedia Outdoor

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Barbara Cooke takes over reigns at OHMSA
31 Aug 2010

Barbara Cooke Research guru, Barbara Cooke has been appointed as the interim executive director of Out of Home Media South Africa (OHMSA) following Les Holley’s resignation effective 1 September 2010.
(1 Comment)

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Outdoor Grabs It Share At MOST Awards
07 Sep 2010

On Wednesday evening, at the Venue in Melrose Arch, the Outdoor companies grabbed four awards. Provantage received two prestigious MOST awards while Continental Outdoor has won the Out of Home category in the 2010 with Comutanet also a runner up.

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A look at Commercial Free Speech
07 Sep 2010

Diesel Ad In view of the perceived threat to free speech WONSA looks at recently banned or controversial advertisements. Any ban of an ad erodes the principle of commercial free speech and some of these bans are not justified. But Calvin Klein came back with a brilliant retort.

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New moving media platform: brandyourcar.com
06 Oct 2010

Primedia Unlimited has announced the launch of brandyourcar.com – a moving media initiative with a strong.com link, which connects consumer lifestyles with leading brands, products and services.

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FEPE Congress 2011 in Madrid!
22 Sep 2010

FEPE’s 52nd Congress is to be held in Madrid on the 25th 26th and 27th May 2011. So clean you diaries.

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Brands take to the outdoors on the catwalk!
22 Sep 2010

Continental Outdoor held their annual Flex Face Fashion Show at their Head Office amid a bevy of beautiful staff and clients who transformed billboard flex faces into outfits that encapsulated the essence of each of their relevant brands.

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It is that season again!
22 Sep 2010

It is that season again. Not the silly season as this part of the year is usually called and it has nothing to do with spring either. It is consolidation season as the bigger players would start casting looks at some of the smaller players with a view of acquiring them. Here are some tips for the debutants looking for a generous suitor.

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No Rate Increase Will Bite You Twice
10 May 2011

It was recently reported that media inflation of OOH was 1.1%. That is far below CPI. Not adopting rates according to inflation, create losses for outdoor companies. The common mistake made, is that it is regarded as a once off loss for that year. It is not – not only is that loss repeated yearly, it also increases every year.

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The Loeries this weekend – the likely outdoor winner
27 Sep 2010

The Loerie Awards are on this weekend and the outdoor section has 16 finalists. WONSA is picking its winner or should one say the ‘should be’ winner.

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Graffiti Increases Media Platform in Vehicle Branding
06 Oct 2010

Graffiti, in partnership with Student Village, launched their all-new Student Top and Tail campus advertising medium - a unique student-focussed promotional means, incorporating branded student vehicles driven by trained brand ambassadors.

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Gantries Are Illegal – What are these then?
12 Oct 2010

The City of Joburg by-laws has ‘n blanket prohibition on gantries since July 2008. What are these structures then besides being gantries? This indicates that the prohibition will (again) only be applied selectively. The advertisements at the back of road traffic signs also contravene another provision of the by-laws.

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WONSA enters into strategic partneship with network2media of India
12 Oct 2010

In a significant development in the OOH news domain, network2media has entered into a strategic partnership with WONSA that will drive content and knowledge sharing in the initial phase, leading to a series of B2B communication and contact initiatives.

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Another Litigation Success Against City Council
19 Oct 2010

In a judgment last week the High Court find Joburg City council to be incompetent. This judgment has important lessons for the industry.
(1 Comment)

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Indian Outdoor Company, Encyclomedia Networks forays into South Africa
19 Oct 2010

In the continued effort to globalise its reach and operations across all continents, Mumbai-based Encyclomedia Networks has established its footprint in South Africa by entering into an exclusive marketing arrangement with local firm Mediamorphis.

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Is this the Future of Outdoor? - Linking with Online
02 Nov 2010

An innovative use of Facebook and real world outdoor advertising asks people to check into a billboard

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ACT scholarship winners announced
08 Nov 2010

Winners Hope Maimane and Zola Myeza The annual ACT scholarship provides an opportunity for two young and upcoming performing artists to study at an accredited tertiary institution in South Africa. This year’s winners Zola Myeza from Durban and Hope Maimane from Cape Town outshone the rest with their spark, innate talent and compelling energy.

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A display of kindness as ADreach provides NSPCA with free street pole ads
09 Nov 2010

As part of its committed CSI drive and longstanding devotion to society as a whole, ADreach recently launched a far-reaching street pole ad campaign on behalf of the NSPCA.

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SA's most frequented shopping malls
01 Feb 2011

ROOTS 2010, NAB and Caxton / CTP’s urban retail and readership survey, has revealed Urban South Africa’s top malls - measuring the destination choice of almost 5,5 million shopping decision makers.
(1 Comment)

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OHMSA Awards 2010 is calling for entries
07 Dec 2010

Out of Home Media South Africa (OHMSA) is calling for entries for its annual awards programme!

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The OHMSA Awards Winners
09 Dec 2010

The full list of Ohmsa Awards winners for 2009 makes interesting reading...

View More


Skhumbuzo Nkosi Resigns from Primedia Outdoor
09 Dec 2010

Chairman of Primedia Out of Home Steve Ratlou has introduced a Business Realignment Programme (BRP) within Primedia Outdoor which in turn has led to several operational and staff changes.

View More


Is this the Future of Outdoor? - Linking with Online
09 Dec 2010

An innovative use of Facebook and real world outdoor advertising asks people to check into a billboard

View More


Unsubstantiated Rumours about Media Ownership Hurts the OOH Industry
09 Dec 2010

Carni Wilkens, MD of Posterscope Johannesburg, says the market rumours about Posterscope’s alleged ownership of the Baragwanath site is false and that it hurts the industry.

View More


What the CEO's say - Bazil Lauryssen - Continental
12 Jan 2011

2011 will provide much needed revenue growth potentials as the S.A and African economies recover from a somewhat muted recessionary period. The continued strength of the rand mystifies economist and makes doing business in Africa more challenging.

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What the CEO's say - Jacques Du Preez of Provantage
12 Jan 2011

Jacques Du Preez, Director of Provantage Out of Home Media, is cautiously optimistic for 2011, with expectations of slight growth. He says: .

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What the CEO’s say - Ken Varejes, CEO Primedia Unlimited
18 Jan 2011

At the beginning of 2010 I said that I was bullish about the out of home industry and my sentiments for 2011 are the same. Whilst the remnants of the economic recession remain, I truly believe that the media industry is on the upswing and clients are being a bit more adventurous in terms of using new spaces.

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OHMSA Awards 2010 - calling for entries
18 Jan 2011

The annual OHMSA Awards programme has grown substantially since its inception in 2007, and this year promises to be bigger and better than ever!

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WONSA’s predictions for 2011
01 Feb 2011

With most people having shed the 2010 hangover it is time to ponder 2011 in all earnest. The CEO’s had their say and generally predicting a positive year ahead in which we are in agreement with. Print media is under increasing pressure with fast dropping circulation figures which will certainly loosen up budgets, creating marketing opportunities for outdoor companies in general.

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Creative Circle Outdoor Awards for period Oct to Dec 2010
08 Feb 2011

So this was the last ad of the month for the year and clearly the guy that usually selects what gets entered went on leave and left the PA to choose.

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JCDecaux saw double digit growth in Transit section
01 Feb 2011

France's JCDecaux posted organic growth of 9.1 percent on revenue of 2.35 billion euros ($3.22 billion) beating the forecast of 8.5%, showing the resilience of outdoor advertising even in a tough economic climate.

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Primedia Unlimited secures Creative Circle sponsorship, evolves category
08 Feb 2011

Brett Morris Chief Creative Officer, Draftfcb South Africa Unlimited and Creative Circle have announced a three year sponsorship deal, making the media specialist the sole sponsor of Creative Circle Awards, with a key focus on the evolved Ambient Media and Outdoor category.

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Skhumbuzo Nkosi joins Provantage Out of Home Media
15 Feb 2011

Skhumbuzo Nkosi Out of Home Media veteran Skhumbuzo Nkosi has joined the Provantage board and will be responsible for leading the company’s Media Businesses – Transit, Outdoor and Tavern.

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‘SANRAL’s approval not needed for advertisement visible for N1’ says High Court Judge
22 Feb 2011

In an important judgment delivered last week Judge Bam of the North Gauteng High Court granted an interdict against SANRAL for the erection of any Toll Structure that will obscure the advertising signage of an advertiser
(1 Comment)

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Win free outdoor advertising space and other prizes
21 Feb 2011

Primedia Outdoor are putting the fun back into outdoor advertising with the launch of ‘The winBig PODQUIZ’ on the company website and its Facebook page entitled ‘POD’.

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First winner announced in POD Quiz
01 Mar 2011

Chanelle Sheldon is the first winner of an iPOD Nano Multi-Touch in the weekly POD Quiz running on Primedia Outdoor’s Facebook page.

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POD rocks to U2
08 Mar 2011

It was the biggest rock concert in South Africa and POD (formally known as Primedia Outdoor) ensured they were part of this historic event.

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Primedia Lifestyle receives 13 finalist positions - ICSC European Shopping Centre Marketing Awards
08 Mar 2011

Cavendish New Faces Winners and Finalists strutting their stuff at the J&B Met South Africa’s leading shopping centre marketing consultancy Primedia Lifestyle, has for the second year running been the only consultancy on the African continent to receive finalist nominations by the International Council for Shopping Centres (ICSC) European Solal Marketing Awards for strategic shopping centre marketing campaigns.

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Provantage Out of Home Media awarded PRASA Tender
15 Mar 2011

The Passenger Rail Agency of South Africa (PRASA) has awarded the exclusive media rights for all its sites, nationally, to the Umjanji Media Consortium led by Provantage Out of Home Media.

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Entries now open for the 32nd Annual Loerie Awards
23 Mar 2011

NEW IN 2011: There are some big changes to the awards this year, with a complete overhaul of the way that the categories are organised. There are several new categories this year.

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BrandVantage – Marketing made memorable
22 Mar 2011

Every brand has a story to tell. BrandVantage will get the story seen, heard and felt in a way that nothing else does.

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POD supported Earth Hour in the strongest way possible
29 Mar 2011

Actions speak louder than words as POD (‘formally’ known as Primedia Outdoor) actively showed it support for Earth Hour this Saturday the 26th March.

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Philosophy behind The Red Vodacom
05 Apr 2011

Pieter Uys Unveiling one of South Africa's largest ever brand make-overs, Vodacom Group CEO Pieter Uys said: "The change in colour is the tip of the iceberg, just the outside indication of a much bigger change at Vodacom.
(2 Comments)

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POD engages clients in open forum
12 Apr 2011

Far from the madding crowd POD (‘formally’ known as Primedia Outdoor) has been engaging with clients in an exquisite haven of peace and tranquillity whilst introducing its new Sales and Marketing team.

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OHMSA's New Boss Boosts Out Of Home Advertising Voice
19 Apr 2011

Moore is focusing on bringing the out of home industry together to enhance its reputation, entailing striking a balance between the promotion and protection of the interests of the association, while serving the needs of consumers, advertisers and the public.

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The ABF and Specialised Exhibitions feature at Markex 2011
11 May 2011

The ABF (Advertising Benevolent Fund) and Specialised Exhibitions have joined hands to raise industry awareness at Markex 2011. The two companies have agreed on a sponsorship deal which will see the ABF at Markex in Johannesburg and in Cape Town for the first time.

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OH - AWARD TICKET SALES IN HIGH DEMAND
10 May 2011

Tickets for the OH! Awards, now in its fourth year, are on sale, with the event in Johannesburg on May 19. The OH! Awards reward the creative work of South Africa’s top out of home media minds.

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Kit Kat and Mediashop (JHB) Take Top Honours at OH! Awards
19 May 2011

Nestle today won the coveted overall category accolade, as well as the street furniture category prize for its KIT KAT ‘bench’ advert at the annual OH! Awards held in Johannesburg. MediaShop (Johannesburg) walked away with the Best Media Agency, an award introduced this year.
(1 Comment)

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Media Inflation Figures – Outdoor the losers
17 May 2011

The MediaShop released the media inflation figures a couple of weeks ago and Outdoor Advertising is the loser –again.

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ABF announce industry sponsorship deal
17 May 2011

The ABF Vital Support Fund has announced an industry specific sponsorship package deal enabling sponsors, for a cost of R20 000 per annum, to buy into multiple ABF hosted fundraising events

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ADreach VIP Launch and Parlotones rock Melrose Arch
17 May 2011

Mark Castel Ad Reach National Sales Manager It was a big night for the 620 guests invited to the ADreach VIP launch at The Venue in Melrose Arch on the 5th of May. With headline act Parlotones rocking the house, R250 000 in prizes given away and a non-stop flow of drinks and food, the ADreach VIP launch was the place to be.

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MMAP will map your holding
25 May 2011

Michele Munro & Associates - , outdoor specialist company, will now be trading under a new brand name, MMAP. In upping our game, we considered and then decided upon an identity evolution, which reflects the components of our service package”, says Michele Munro, managing director of MMAP
(2 Comments)

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Extreme Outdoor: Pun Intended
31 May 2011

Carat SA, one of the country’s leading media agencies, has won a Bronze at the prestigious Internationalist Awards for Innovation in Media event held on 25 May in New York,

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The Creative Circle Ad of the Month results for April are out
31 May 2011

The judges expressed satisfaction with the quality of work entered for the month with special mention for the Radio and Outdoor categories which displayed good work.

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Barry Sayer Is New FEPE President
07 Jun 2011

FEPE (Federation of Outdoor Advertising) has elected Barry Sayer as its new president. Sayer, CEO of Continental Outdoor is the first South African to hold the position..

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Sanral fails in appeal on N1 tolling interdict
07 Jun 2011

The South African National Roads Agency Limited (Sanral) has lost its application to appeal a North Gauteng High Court judgment interdicting it from erecting any toll structure that may obscure signage on the N1
(2 Comments)

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R190m for Illegal Billboards
21 Jun 2011

In a press release the Democratic Alliance claims Johannesburg Property Company (JPC), has entered into lease agreements with companies that are worth R190 million.

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ADreach reaches out to orphaned children in the Northern Cape Province
21 Jun 2011

As part of its committed CSI drive and longstanding devotion to society as a whole, ADreach is committed to making a genuine difference to South Africa, and this means playing a part in both the social and economic development of the country through sponsorships or donations, and of course, hands-on involvement.

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Continental Outdoor Resigns From OHMSA
28 Jun 2011

In what can be described as a shock, Continental Outdoor announced its resignation from OHMSA. Although it is Continental nowadays, as Clear Channel, it was one of the founder members of OHMSA in 2002.

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Greening Soweto schools June 2011,
28 Jun 2011

Primedia Outdoor has embarked on a series of greening initiatives for the youth of Soweto. On Friday, 17th June – together with City Parks, they donated 3 trees to the Umbuyise Art School in Orlando West’s Vilakazi Street.

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ADreach proud as previous employee turns EMT
28 Jun 2011

Nkosi Mzolo, South African Canoe and Recreation Club (SCARC) Chairman and Coach, and former ADreach employee has undergone all the necessary courses and training to qualify and work as an Emergency Medical Technician (EMT

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ZenithOptimedia and Provantage host township immersion tours for Nestlé
01 Jul 2011

Full service media agency ZenithOptimedia, in partnership with Provantage, is hosting insight field trips into Gauteng townships exclusively for longstanding client Nestlé. The immersion tours are offered as a value add to Nestlé staff to encourage a more acute understanding of the township sector, consumer lifestyles, brand and media consumption habits. Areas visited include Soweto, Alexandra and Tembisa.

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Posterscope Worldwide Opens Nairobi Office
14 Jul 2011

Posterscope Worldwide, the world’s leading Out-of-Home Media Agency has today formally launched its Nairobi office which will also act as the headquarters for the greater East African region. Kenya is the 23rd market globally that Posterscope is venturing into and the second after South Africa in Sub Saharan Africa.

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ADreach assists in warming the children of Soweto
20 Jul 2011

On Thursday 14 July members of ADreach, together with various SCARC (Soweto Canoe and Recreation Club) representatives, attended a blanket hand-out

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Account moves
20 Jul 2011

Account move with Liquorice and Honda

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X/procure® Celebrates 10 years
20 Jul 2011

X/procure®, the leading electronic procurement and advertising system which targets pharmacists in a niched environment is celebrating its 10th Birthday in 2011.

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Spreading the power of Madiba Magic
26 Jul 2011

Mention Nelson Mandela’s name to anyone, anywhere in the world and you’ll see how blessed we are. Tata Madiba, as he’s fondly known, has been more than a president and revolutionary – he’s been the nation’s father. His selflessness is no doubt inspirational to the universe. Mandela Day was started to honour that same selflessness that Nelson Mandela has shown.

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Starcom MediaVest and ZenithOptimedia claim top three in RECMA 2010 global billings
26 Jul 2011

Reported in RECMA’s (Research Company Evaluating the Media Industry) annual global media agency billings data, released on the 1st July, The Starcom MediaVest Group moves up into first position (second in 2009), while ZenithOptimedia takes third place (fourth in 2009) based on global billings for overall activity in 2010.

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Nu-Venture Media Owner Party
03 Aug 2011

On 21 July 2011 Nu Venture held an industry party to thank the industry for its support during its initial period of business. The party was well attended by the industry and it certainly rocked.
(4 Comments)

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Innovation, digitisation and social media main outdoor ad trends
01 Aug 2011

Melissa Moore The international out-of-home advertising (OOH) association, FEPE, which held its global conference in Spain last month, resulted in salient issues, which has direct impact on the South African OOH industry, being raised.

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OHMSA Maps Way Forward
10 Aug 2011

Out of Home Media South Africa (OHMSA) today said that a much-anticipated, long-term growth path will be mapped out at the association’s forthcoming executive committee strategic meeting this month. At this strategic meeting, OHMSA’s constitution, membership criteria, positioning across various stakeholder group platforms and positioning in the market place, will be discussed and if necessary, re-evaluated by the executive committee.

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It’s almost AMASA party time - be afraid, be very afraid!
17 Aug 2011

Calling all ghouls, naughty devils, witches and Frankensteins out there in the media, marketing and advertising industry – it’s time to get your dancing shoes ready.

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Financial Mail label Outdoor Advertising as Media Sluts
17 Aug 2011

In a recent article in the Financial Mail – HKLM Director Graham Leigh labelled outdoor advertising as “ ‘media sluts’ by plastering the landscape with billboards with little regard to the environment.” The article however does not sustain the averments at all and smacks of poor journalism.

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Outdoor Advertising - 3 Steps to 10% of Market Share
23 Aug 2011

Is Outdoor really like the ghost ship, The Black Pearl in Pirates of the Caribbean, which has no destination, but cannot die, because they stole the wrong guy’s gold?

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Ohmsa Opens Membership To Out Of Home Industry Stakeholders
31 Aug 2011

OHMSA said that its decision to open associate membership to industry stakeholders - advertising agencies, poster-buying specialists, marketers, suppliers and industry bodies – was a crucial one and long overdue.
(1 Comment)

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Food for the soul at Standard Bank Joy of Jazz
05 Sep 2011

Guest Kgabo Badimo from Spescom, enjoying the music. Primedia Outdoor attended the opening on the 25th of August at Emperor’s Palace accompanied by VIP guests and their partners.

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Graffiti takes to the catwalk with Volvo Fashion Finale
12 Sep 2011

When Graffiti was approached by Volvo Car South Africa to brand three of its models, the well-known vehicle branding company had little idea that it would literally be branding the "models" featured in Volvo's Fashion Finale show!

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The 53rd FEPE International Congress Dates Announced
13 Sep 2011

Please keep the 13th – 15th June 2012 available in your diaries.

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It Is Going To Happen, Again
20 Sep 2011

It has been mooted for a while now. It is going to happen soon. Again, the government will trample on commercial free speech to sooth its conscience and to score political points. Again, the advertising industry will stand idly by and watch as its foundation (commercial free speech) is gang raped by politicians.
(1 Comment)

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MTN 8 Cup final showdown at FNB Stadium
19 Sep 2011

Micheline Barnes (Primedia Outdoor), Geoffrey Cooke (JHB City Parks) and Steve (Primedia Outdoor) The MTN 8 is South Africa's oldest and one of the most anticipated soccer cup competitions in our sporting calendar.

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OHMSA Welcomes New Member
19 Sep 2011

Out of Home Media South Africa (OHMSA) welcomes a new member – Umnotho Outdoor Advertising – voted in by the association’s executive committee in August.
(1 Comment)

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Primedia Outdoor’s most successful viral competition ends
27 Sep 2011

The Prime 5 Competition ended on the 8th of September after 3 months of crazy prize giving.

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Small and Medium-Sized Businesses Will Close with Alcohol Ad Bans
27 Sep 2011

Out of Home Media South Africa (OHMSA) has expressed serious reservations about the outright banning of alcohol advertising in this country, believing that small and medium sized out-of-home companies will be forced to close down.

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Sometimes Good People Act
17 Apr 2012

Tshepo Matsepe is a son of that province where all good people come from – the Free State. He decided that the ban on alcohol advertising is not good and that he is not going to keep quiet about it. The MTC of Kena Media puts his money where his mouth is.

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Flex Face Fashion Show 2011 takes brands to the catwalk
11 Oct 2011

Continental Outdoor held their annual Flex Face Fashion Show at their Head Office on Friday 30 September with staff and clients who transformed billboard flex faces into outfits that encapsulated the essence of each of their relevant brands.

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Transport month Zula Safely campaign launches in Gauteng
19 Oct 2011

MEC Ismail Vadi October has officially been dedicated to transport month in Gauteng. The MEC for Roads and Transport and other corporations involved in the transporting industry launched the October Transport Month, Zula Safely campaign at Park Station, hosted by the highly entertaining Bongani Nxumalo from 94.7 Highveld FM.

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Aegis Media Lines Up Out Of Home Experts for Second Digibate
19 Oct 2011

Aegis Media has lined up some of the top names in Out of Home advertising to speak and share opinions at the second Thought Leadership Digibate, to be held in Cape Town on 20 October 2011. The debate will be streamed live on the online radio station The Taxi (www.taxi.co.za) from 09h00 to 11h00 and will focus on the Out of Home sector in Africa and will include some insights on the intention to ban alcohol advertising in South Africa.

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Party with a purpose
02 Nov 2011

Advertising Media Association of South Africa (AMASA), the non profit body that has been at the forefront of media education and training in South Africa, hosted their year end function the past weekend in Lonehill.

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Milan 2012!
08 Nov 2011

Preparations are in hand for the 53rd FEPE International Congress, to be held in Milan on the 13th - 15th June 2011.

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Billboards size reduction could spread across to South Africa
08 Nov 2011

FEPE reports in it circular that large billboards are to be banned from Paris under a new plan by the city council and that it could spread across Europe. As ardent followers of Europe by the South African advertising fraternity especially, this could very well have a knock on effect to South Africa.

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OHMSA welcomes Penny Black
14 Nov 2011

Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.

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City of Cape Town’s contributes to Bonteheuwel crèche
23 Nov 2011

City of Cape Town re-furbished the Gate Sweet Things Educare Centre, a project under the wings of the City’s Community Development Department, supported by Primedia Outdoor. Situated in Bonteheuwel, one of Cape Town’s poorest communities, the crèche tackles the huge need for Early Childhood Development (ECD) services within this community.

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November 1 Supports Autisim (ASD)
07 Dec 2011

November 1 sponsors a cycling team at this year’s 94.7 cycle race. The team which included November 1 MD Grant Potgieter did the race to collect funds for Little Leaps.

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What the CEO’s Say:Michele Munro:
11 Jan 2012

Michelle Munro The Chinese proverb, “May you live in interesting times”, is often seen as a curse. With world markets in a state of flux and the looming threat of a global recession, 2012 will certainly be an interesting year.

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What the CEO's Say: Bazil Lauryssen:
11 Jan 2012

Navigating uncertain times in a time of change

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Court Delivers Crushing Blow To Industry
11 Jan 2012

The Western Cape High Court has ordered Independent Outdoor Media (IOM) to remove 9 of its billboards in the City of Cape Town. The judgment is a heavy blow to the industry and renders probably all third party signs in Cape Town unlawful.

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Italy: Registration for the 53rd FEPE International Congress in Milan is now open
11 Jan 2012

Registration for the 53rd FEPE International Congress in Milan is now open for online booking.

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What the CEO's say: Sonnet Swanepoel
17 Jan 2012

The world is in a state of flux – undeniably. And in times such as these, the old adages warrant their existence. One that comes to mind, is that the only constant is change.
(1 Comment)

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OHMSA and Others Should Join IOM in Appeal
17 Jan 2012

One of the steps the industry could and should do is to join in the IOM appeal to the Supreme Court of Appeal. The basis would be that the industry is now criminalized in one fell swoop by this judgment. The industry must try and join the appeal on the basis of a friend of the court (amicus curiae).

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Its Tough Everywhere
24 Jan 2012

Nairobi City Council has drafted by-laws on outdoor advertising that will slash the number of billboards by more than a third. This could result in job losses in the multi-billion-shilling industry, which has also been a key source of revenue for the City Council of Nairobi.

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Early Bird Discounts For FEPE Congress
24 Jan 2012

Registration for the 53rd FEPE International Congress in Milan has begun with many delegates taking advantage of the reduced early bird rates.

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OHMSA's Open Letter
31 Jan 2012

In November 2011, OHMSA sent a letter to Mr Paul Haupt of SAARF summarising an agreement reached in respect of research levies. This agreement followed a proposal made by SAARF to OHMSA in terms of our member contributions to SAARF’s overhead shortfall for 2011.

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Rest In Peace – JOHN FARQUHAR
31 Jan 2012

The passing of John Farquhar it is a great loss to the advertising and media industry says Odette van der Haar, CEO of the Association for Communication and Advertising expressed.
(1 Comment)

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Brand IQ Lends a Helping Hand
07 Feb 2012

Companies are getting more involved in corporate social responsibilities committing themselves to behave ethical and contribute to improving the quality of life of their workforce, local community and society.

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Billboards in First World Countries Collapse As Well
15 Feb 2012

A top-heavy billboards, carrying a 100 m2 sign crashed down onto the Brooklyn-Queens Expressway in New York. We often think we are different and that the first world has got it right. This article from the New York Time could well have been in Joburg.

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Menlyn assists in making a boy’s dream come true
14 Feb 2012

A six year old cancer patient’s dream came true when Menlyn Park Shopping Centre assisted Reach for a Dream in raising the necessary funds to make it a reality.

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ComutaNet streamlines operations
21 Feb 2012

ComutaNet has announced a strategic decision to focus the organisation's efforts on key media products, which entails a realignment of the activations division within the company.

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Zico and Provantage Out of Home Media team up
29 Feb 2012

Front row from left: Skhumbuzo Nkozi, Sandile Zungu (Zico), Londeka Shezi (Zico) Back row from left: Vaughan Berry, Jacques du Preez, Tshego Sefolo (Zico) Provantage is very excited to announce their partnership with Zico, a Johannesburg based Investment Company chaired by Sandile Zungu. The leading out of home media company is extremely excited about the future with their new partner.

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Tractor Outdoor selected as finalist for OBIE Awards 2012 in USA
29 Feb 2012

On the 27th of February The Outdoor Advertising Association of America (OAAA) revealed the 44 contenders for the 2012 OBIE Awards. Cape Town based outdoor advertising company Tractor Outdoor is the only South African finalist shortlisted for this year’s awards. They have been recognised for their eye catching and innovative Emirates Airlines sponsored vertical garden on Kloof Street. This year marks the 70th anniversary of the OBIE Awards, the oldest and one of the most prestigious awards in the outdoor advertising field.

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No, It’s not just window dressing
06 Mar 2012

Sean Reed, CEO of Fashion Media Gone are the days when we relied purely on television and the revered rating to reach our target market. The world that we live in today is for the want of a better word, eventful.

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MMAP Automates its Database
05 Mar 2012

MMAP is particularly proud to announce two new developments that will see us improving our service to you. MMAP is particularly proud to announce two new developments that will see us improving our service to you.

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IOM Secures Leave to Appeal
13 Mar 2012

In a rather dramatic fashion IOM has secured leave to appeal the Western Cape High Court's decision to the Supreme Court of Appeal. In the process they thwarted the City of Cape Town’s move to have the billboards removed.

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Outdoor Industry Responds To Research Funding Issue
13 Mar 2012

Out of Home Media South Africa (OHMSA), has responded to the Marketing Association of South Africa’s (MASA’s) proposal in respect of the funding of industry research and the Advertising Standards Authority (ASA).

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Ohmsa Welcomes Three New Members
21 Mar 2012

Out of Home Media South Africa (OHMSA), the officially recognised trade association for the out of home media industry in this country, welcomes three new associate members – Flighting Boyz, Witcolour Digital Printing and Red Dot Branding.

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Alcohol Ad Ban’s Effect on Revenue, Jobs Significant
17 Apr 2012

The total loss of revenue of the proposed alcohol advertising ban is expected to be around R2.6-billion, resulting in about 2500 jobs in the media industry being threatened – and this number is a “conservative estimation,” said Barry Sayer, CEO Continental Outdoor Media,
(1 Comment)

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Melissa Moore Resigns
03 Apr 2012

Melissa Moore, executive director of OHMSA has resigned. She leaves at the end of April 2012 exactly a year after starting at OHMSA, effectively taking over from Les Holley and acting director Barbara Cook.

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KC Cracks the Whip
17 Apr 2012

KC also known as Knott-Craig has put Cell C's new agency appointments under review according to s short statement issue by Cell C. They also confirmed the resignation of Mandy Waddington, the Cell C brand and marketing communications executive refusing to state the reason for her departure.

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Choose the Right Bed Mate for the Alcohol Fight
18 Apr 2012

The proposed alcohol ban is an outright infringement of commercial free speech. The fight to oppose it however will result in strange bed mates. Are the beer makers really a good bed mate for the advertising industry

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Brace Yourself for Agressive Alcohol Ban
03 May 2012

The health department is promising the liquor and advertising industries an “aggressive” stance on marketing. Government is promising “no compromise” in its bid to rein in alcohol advertising reports Zweli Mokgata of Adfocus.

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Spinn Media – Give it a spin
08 May 2012

Spinn Media is a new company that operates on the outdoor market as a accountable OOH ad tracking service to identify the potential to do things differently in the Industry says Vincent Clarkson co- founder of Spinn Media.

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Dynamic Young Entrepreneur Launches Ambitious Media Company - Schoolmedia
08 May 2012

Not your average 21 year old, Khethi Ngwenga from Soweto, started with a concept that has taken companies and schools by storm. Recently launched, SchoolMedia is an ambitious media company that strives to build up communities through connecting them via display systems that make information available to students and families alike,

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Apply for Position of Executive Director of OHMSA (Out of Home Media South Africa)
08 May 2012

OHMSA is looking for a new executive director. This is an exciting position at the centre of a medium that is growing in influence and importance. If you are interested in learning more about the requirements for this exciting position, email us with your contact details at info@ohmsa.co.za and the specs will be sent to you.

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New OHMSA Member Indicates Growing Outdoor Ad Industry
23 May 2012

OHMSA ratified the associate membership of Tone Digital at its April 17 executive committee meeting. The welcoming of Tone Digital aligns with OHMSA’s strategy to have a diverse membership base, representative of the entire spectrum of outdoor advertising products and services.

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Primedia Outdoor Provide Shade for Learners in Tembisa
30 May 2012

Primedia Outdoor is passionate about making a difference which is why the company embarked on a greening partnership with Food & Trees for Africa (FTFA) at the end of 2011. The aim of the partnership is to plant 100 trees every month as well as develop three permaculture food gardens in Gauteng, Kwa-Zulu Natal and the Western Cape.

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City of Cape Town Think Tank
06 Jun 2012

The City of Cape Town has organised a think tank to discuss guideline for a new policy and review of its by-laws. View the invitation in the pdf attached hereto.

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Large OHMSA contingent to attend global outdoor media conference
06 Jun 2012

Out of Home Media South Africa (OHMSA) today announced that the largest contingent ever of its members will attend this year’s global out of home media conference, Federation European Publicite Exterieur (FEPE).

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Advertising Executive Arrested For Illegal Tree Felling
13 Jun 2012

Johannesburg City Parks rangers worked closely with the Douglasdale South African Police Services to secure the arrest of an outdoor advertising company that illegally felled street trees in the area.
(2 Comments)

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Effective Outdoor Ad Campaigns To Solve Business Challenges
13 Jun 2012

BMW and Yum Yum are examples of clients which have used the outdoor advertising medium effectively to resolve overall business objectives, said Continental Outdoor Media

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Digital Outdoor Advertising on Rapid Increase in SA
19 Jun 2012

Out of Home Media South Africa (OHMSA) noted that the increased success of digital out of home (DOOH) advertising in South Africa is intrinsically linked to the country’s infrastructural development, rapid urbanisation and the prevalence of busy, upgraded transport nodes such as taxi and bus ranks.

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2010 Billboard Fury Rages On
03 Jul 2012

Our problem is that we are getting closer to the tournament and we are not being given clarity regarding restrictions on areas that are exclusive to FIFA marketing rights...

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Gantries Are Illegal – What are these then?
03 Jul 2012

The City of Joburg by-laws has ‘n blanket prohibition on gantries since July 2008. What are these structures then besides being gantries? This indicates that the prohibition will (again) only be applied selectively. The advertisements at the back of road traffic signs also contravene another provision of the by-laws.

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‘SANRAL’s approval not needed for advertisement visible for N1’ says High Court Judge
03 Jul 2012

In an important judgment delivered last week Judge Bam of the North Gauteng High Court granted an interdict against SANRAL for the erection of any Toll Structure that will obscure the advertising signage of an advertiser

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Continental Outdoor Resigns From OHMSA
03 Jul 2012

In what can be described as a shock, Continental Outdoor announced its resignation from OHMSA. Although it is Continental nowadays, as Clear Channel, it was one of the founder members of OHMSA in 2002.

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OHMSA Vision is Clear
12 Jul 2012

OHMSA, under the leadership of Billy Basson, has a clear vision of the future. Outdoor Advertising has huge potential in the new era provided that the industry stick together and exploit the opportunities that will arise with the demise of print and the challenges radio and TV will be facing. Join in or get left behind.
(1 Comment)

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Appeal Court Case creates problems for Outdoor Companies
18 Jul 2012

A Supreme Court of Appeal Judgment delivered in 2007 is creating all sorts of problems for outdoor companies recently. It evolves around the issue of spoliation where the courts seem reluctant to assist the company in possession. In the SCA case it was a ATM machine and not a billboard. This precedent was however recently used in cases where billboards were installed.
(1 Comment)

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More than Mandela 67 minutes...
25 Jul 2012

In commemoration of the global icon’s birthday, many took to the streets to make that little yet significant contribution to society. On the 18th of July, Outdoor Network Limited and Mindshare joined forces to be ‘educators’ at the Yeoville Community School.

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Sarel du Plessis named as the new executive director of OHMSA
31 Jul 2012

Sarel Du Plessis Sarel du Plessis has been announced as the new executive director for Out of Home Media South Africa (OHMSA), replacing Melissa Moore.

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Outdoor ad research to be conducted – changes afoot for outdoor’s slice of media pie
07 Aug 2012

While the world has seen a surge in digital media advertising, out of home advertising has stayed static in terms of total spend in South Africa, but, says Out of Home Media South Africa (OHMSA), a push for research to be conducted from 2013, may change all of that.

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PE Gantry Debacle Now Public Enquiry
08 Aug 2012

Embattled Nelson Mandela Bay communications director, Roland Williams, had been summoned to a meeting on Wednesday where he will be asked to give reasons why he should not be suspended while the probe is underway. The PE High Court ordered the removal of the gantries in December 2010 in a controversial decision.

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Passenger Rail Agency of South Africa (PRASA) Issues Stern Warning
22 Aug 2012

After some sample audits we discovered two concerning aspects of outdoor advertising on PRASA land. The first is that there are number of fixed rentals – as low as R50 per month – on many prominent billboards. The second is that there are billboards belonging to the main outdoor companies where there are no existing agreements in place nor are any rentals paid to PRASA on those boards. The latter are just plainly unlawful occupiers of the land.

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There is already a Case
05 Sep 2012

A couple of weeks ago WONSA predicted that a certain Supreme Court of Appeal case is going to create problems for billboard owners. WONSA was unaware that there was already an unreported case on the issue in the Southern Gauteng High Court in 2011.

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Provantage wins 3 MOST Awards
12 Sep 2012

Jacques du Preez On the 6th September, leading out of home media owner Provantage walked away with 3 prestigious MOST Awards –

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Project Grow implements Green Policy
12 Sep 2012

Out of home media owner Admadmedia recently launched an exciting new project to kick-off the company’s newly implemented Green Policy. The project, code named ‘Project Grow’, focuses on giving back to the environment
(1 Comment)

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ProVantage resigns from OHMSA
21 Sep 2012

ProVantage has resigned its membership from OHMSA. ProVantage was a longstanding OHMSA member with its MD Jacques Du Preez one of the OHMSA executive members. Du Preez cited reasons of his time spend with OHMSA matters had become too much as the current economic climate demand 100% of his time focusing on his business.

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Birdlife South Africa Awards Continental Owl Accolade
19 Sep 2012

 Barry Sayer, CEO of Continental Outdoor Media, received the Owl Award from Mark Anderson (CEO of BirdLife SA, left) and Vernon Head (Chairman of BirdLife SA).     Continental Outdoor Media received a coveted Owl Award for its contribution to improving awareness and presence of BirdLife South Africa’s efforts,

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Joburg to sue companies for ‘illegal ads’
19 Sep 2012

THE City of Johannesburg has initiated legal processes against companies in Sandton that it accuses of illegal advertising.

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MMAP wins MOST Media Owner 2012 Lamb Award
19 Sep 2012

The 2012 Lamb Award for Media Owners (sponsored by Initiative Media) was Michele Munro and Partners (MMAP).
(1 Comment)

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Continental Coutures Its Flex
26 Sep 2012

Continental Outdoor Media has once again entertained its clients, suppliers and friends by presenting a fashion show with a unique angle – all the garments shown were made from old Flex Faces off Continental billboards.

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The Loerie Awards 2012 Winners Announced
26 Sep 2012

Stimorol’s Mega Mystery, ‘You Decide the Flavour’ The 34th Annual Loerie Awards took place on Saturday 22 and Sunday 23 September 2012 at the Cape Town International Convention Centre.

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Is the Last Outpost Buckling?
03 Oct 2012

KZN has the reputation of the last outpost of the British Empire. Its main commercial centre eThekwini has long been seen as that by the outdoor industry because of the apartheid era advertising by-laws, which cries out for a constitutional attack. In the past week or so a building wrap has apparently called the eThekwini City council’s bluff.

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A Watershed Moment in Outdoor Advertising
02 Oct 2012

There are moments in history called turning points. These turning points are the start of a new era. This moment has arrived in the outdoor advertising industry. For the first time in outdoor advertising’s history it is recognised as a contributor to the fabric and psyche of civil society. And that all thanks to an artist.

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Graffiti Goes Green and Gives Hope to Township Unemployed
10 Oct 2012

Vehicle branding and transit media company, Graffiti has recently partnered with recycling NGO, Tatamatents, to assist in the recycling of all Graffiti’s PVC and vinyl end-rolls, off-cuts and misprints.

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A Day in the World
10 Oct 2012

Posterscope SA will today (8 October) in association with local media owners Provantage and Primedia, host the live broadcasting of the world’s largest live photography exhibition across 406 screens in South Africa (airports and Sandton).

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Comutanet Celebrates Awards
17 Oct 2012

ComutaNet, recently hosted a luncheon with their commuter expert team and Joint Managing Director at Vizeum, Richard Procter. The company ‘won’ Procter’s time in a bid at the 2012 MOST Awards, giving ComutaNet an opportunity to hear all about his experiences in the industry.

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ACSA defends Case Against NGO
17 Oct 2012

INTERNATIONAL lobby group Avaaz announced on Monday that media group Primedia said it would not challenge Avaaz’s free-speech lawsuit relating to the removal of its advertisements about lion bone trading at OR Tambo International Airport which featured President Jacob Zuma’s face.

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Parties do battle over Durban billboards
17 Oct 2012

Battles over billboards continued in the Durban High Court yesterday before Acting Judge Julian King. It concerned an interim order granted in February in favour of Maribo Outdoor Media, securing its rights to the two massive sites on the multistorey Chartwell Centre after a third party tried to secure the rights behind Maribo's back.
(1 Comment)

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New OHMSA Member
25 Oct 2012

Design Initiatives Outdoor Advertising has joined Out of Home Media South Africa (OHMSA) as its newest member.

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Spoliation is Back?
25 Oct 2012

Just as we thought billboards cannot be saved by a spoliation application a court made another ruling. Primedia Outdoor has successfully obtained a spoliation order against PRASA. None of the two legal teams referred to the cases recently discussed in WONSA.

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ACSA calls OR Tambo Tender
25 Oct 2012

Airports Company of South Africa (ACSA) has called a tender for outdoor advertising at the OR Tambo, Upington and Kimberly airports. The tender is for the external outdoor advertising display called the “external zone”

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OHMSA Elects New Executive Committee
31 Oct 2012

Out of Home Media South Africa (OHMSA) has today announced its new executive committee to lead its members into what is predicted to be an unprecedented growth period for outdoor advertising in South Africa.

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Avast Ye! The ABF’s Crazy Golf Day Sets Sail
06 Nov 2012

The ABFVital Support Fundis hosting its much anticipated annual Crazy Golf Day on the 27th November at the Kyalami Country Club. This year, batten down the hatches for “Pirates of the Golf Course – On Stranger Greens”.

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Sizwe Consulting Management has joined Out of Home Media South Africa.
13 Nov 2012

Sizwe Consulting Management has joined Out of Home Media South Africa (OHMSA) as its latest member. Sizwe Consulting is owned by popular MetroFM DJ, Paul Mtirara

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Outdoor Media Offers Clients Hole in One At Famous Tournament
05 Dec 2012

Continental Outdoor Media was a skybox sponsor, for the sixth consecutive year, at the Nedbank Golf Challenge. The historical and iconic tournament was held at the Gary Player Golf Course at Sun City this past weekend.

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Out Of Home Ad Association Growing Rapidly In Fast Developing Times
05 Dec 2012

Out of Home Media South Africa (OHMSA) today announced the renewed membership of DW Outdoor, and said that the association’s growing membership indicated the rapid development of the sector.

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Miss South Africa Media Sponsor
12 Dec 2012

Miss South Africa 2012, held at Sun City, partnered with Continental Outdoor Media as its main media sponsor, which assisted the prolific publicity of this iconic pageant.

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WONSA Awards
20 Dec 2012

At the end of the year it is time to honour or dishonour some people of instances. Some of it is serious and some of it is tongue in the cheek. After all you should be able to take a joke is if you are in the outdoor industry even only on the periphery. Here are the categories and winners:

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What does WONSA say?
16 Jan 2013

For the past couple of years WONSA asked prominent CEO’s to make predictions about the year ahead. Most CEO’s were keen to participate. WONSA realised however that the CEO’s will not give away their game plan and only make general statement about the economy etc. It should be more interesting to predict what the CEO’s and their companies are going to do in 2013. WONSA will look at what Continental, Primedia Outdoor, Outdoor Network, Ad Outpost and Primedia Unlimited is probably going to do for this coming year.

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What does WONSA say – Volume 2
23 Jan 2013

For the past couple of years WONSA asked prominent CEO’s to make predictions about the year ahead. Most CEO’s were keen to participate. WONSA realised however that the CEO’s would not give away their game plan and only made general statements about the economy etc. It should be more interesting to predict what the CEO’s and their companies are going to do in 2013. Last week was Continental and Primedia Outdoor were discussed. This week it is Outdoor Network, Ad Outpost and Primedia Unlimited.

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Primedia is Alive and Well
23 Jan 2013

Primedia Outdoor is alive and well and WONSA got it wrong, is the message from Steve Ratlou, chairman of the company. In an interview with Mr Ratlou and current CEO Dave Roberts WONSA was assured that the company is profitable and financially healthy. In fact there are a couple of new interesting developments that will colour Primedia Outdoor’s year.

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Going rate for a key Times Square billboard? $3million to $4million
06 Feb 2013

The world's most expensive outdoor advertising At midnight on December 31, 2012, when new year's eve revelers tuned in to watch the ball drop on top of One Times Square in New York, they also had their eyes trained on some of the most-expensive outdoor advertising in the world.

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AIDS orphans helped through DeskBags
13 Feb 2013

The durable DeskBags, made from recycled vinyl billboard materials,provide a portable solution to disadvantaged learners who do not have access to desks in their school and/or home environments. Users of the bag are able to carry their books and stationery in the main compartment, while the flap, which is reinforced with a durable ABB plastic board, also provides instant desk support.
(6 Comments)

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ADreach applauds SCARC on a stellar Dusi performance
06 Mar 2013

Members of The Soweto Canoe And Recreational Club (SCARC) proved the power of determination against the odds. The team made up largely of disadvantaged youth from Soweto took on the best and showcased their abilities throughout the highly competitive field.

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Ad Outpost create awareness and resonance with all its media agency clients.
11 Mar 2013

Sonnet Swanepoel, CEO of Ad Outpost, challenged her team to come up with an innovative and creative idea that would create awareness and resonance with all its media agency clients.Her brief was simple and unambiguous, the idea needed to be informed by the principles that drive our thinking from as sales philosophy, innovative thinking, stand out from the clutter, attract eyeballs, create resonance, at the same time leaving a happy and feel good vibe.

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OHMSA moving its Johannesburg offices
26 Mar 2013

OHMSA (Out of Home Media South Africa) will be moving to new corporate offices, effective 1 April 2013

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Supreme Court of Appeal Find for City of Cape Town
03 Apr 2013

Last week the Supreme Court of Appeal dismissed an appeal brought by IOM against a Cape High Court judgement of 2011. One of the main issues in the case was the distinction between third and first party advertising.

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Media Inflation Figures
03 Apr 2013

2012 has yielded the lowest Rate Index since the analysis started back in 1986. It is the first time the Index has dipped beneath 4% (albeit only just). And in only two years the Rate Index has fallen beneath 5% - 2002 (4.67%) and 2009 (4.24%).

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Fight against Women Abuse
10 Apr 2013

“The only thing you should beat is a drum” was the resounding message in downtown Johannesburg on Friday the 8th of March, International Women’s Day. The Drumming Campaign took place on the Rissik Street Bridge and Park Station. Two prominent outdoor advertising exponents, Provantage and PRASA joined hands in this campaign

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ComutaNet merged with Primedia Outdoor
17 Apr 2013

One of outdoor advertsing’s best known brands Comutanet is no more. The news is that the business is merged into the Primedia Outdoor company and would dissappear as an stand alone business

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Cape Town Calls for Billboard Tenders
17 Apr 2013

The news is that the City of Cape Town has called for a tender request for proposal application for the granting of short term concession rights for installation and maintenance of signs and marketing of the opportunities for Outdoor Advertising at certain city parks facilities.
(1 Comment)

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IOM appeal to Constitutional Court
24 Apr 2013

Independent Outdoor Media (IOM) has filed an appeal against the decision pof the Supreme Court of Appeal who find in favour of the Cape Town City Council is a case between them, earlier this month. This will be a first that the outdoor advertising industry features in the highest court of the land.

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Reviewing growth in OOH
01 May 2013

Sarel Du Plessis Following the release of the Nielsen Media Research, which produces the statistics from measured and reported advertising spend across the seven major media sectors, Sarel du Plessis, executive director of OHMSA, announced on 24 April 2013, that the Out Of Home media sector performed very well during the past 12 months.

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OHMSA Annual General Meeting 2013
15 May 2013

Notice to all members of the 11th Annual General Meeting of Out of Home Media SA (OHMSA) to be held on Wednesday, 12 June 2013 at Silverwood Manor, 113 Mount Street, Bryanston at 10h00, for the following purpose:

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Ad Outpost, Ads24 and The MediaShop sponsor the ABF Presidents' Cup Golf Day dinner
15 May 2013

With the annual Advertising Benevolent Fund President's Cup Golf Day due to be hosted on the 5th June at the Wanderers, the ABF is proud to announce that Ad Oupost, Ads24 and media agency, The MediaShop have agreed to sponsor the formal dinner.

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Primedia Out of Home announces the integration of POD and Comutanet
22 May 2013

Primedia Out of Home executive chairman, Steve Ratlou, today announced the integration of ComutaNet’s media platforms into Primedia Outdoor’s out-of-home solutions offering.

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South African Media Company Expands
29 May 2013

22 year old Khethi Ngwenya, MD of SchoolMedia, is expanding his business and has moved to new premises. This modern-day media company’s vision is to shape communities by connecting them with relevant products and services and to provide corporates and government access to the youth market.

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Better than ever Markex Show set to bring the heat in June 2013
15 May 2013

Major changes, brand new attractions and larger-than-life enhancements will be the order of the day at this year’s Markex Gauteng 2013. Set to hit Jozi during one of the coldest periods in the city, Markex is preparing to turn up the heat for the South African marketing, promotions and special events industry.

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Cape Town Invites Comments on Amendments to By-laws
05 Jun 2013

The City of Cape Town has invited the public to comment on amendments to its by-laws. A Copy is attached hereto in pdf format. A new policy is also put forward for public comment. The policy does not contain anything new accept that the City is going to start earn revenue on its property in future.

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Large South African contingent at FEPE Conference in Berlin
05 Jun 2013

Barry Sayer, President of FEPE International, the global Out-of-Home (OOH) advertising association, and Executive Chairman of Continental Outdoor Media, will be opening the 54th annual FEPE conference in Germany on Thursday 19 June 2013. The theme of this international congress in Berlin is “Breaking Down Barriers”. This year sees one of the largest South African contingents with 18 local OOH industry delegates attending.

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A ban on alcohol advertising won’t work
12 Jun 2013

New research released by Econometrix shows that there is no statistical relationship between advertising expenditure and the consumption of alcohol in South Africa and predicts that the proposed ban would have a severe negative impact on the economy.

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OHMSA to Tweet from FEPE 2013
19 Jun 2013

OHMSA today announced that their Executive Director, Sarel du Plessis, will Tweet from Berlin during the FEPE 2013 conference. The 54th FEPE International Congress will take place in Berlin from 19-21st June 2013, and the theme for this year is Breaking Down Barriers.

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Newspapers Annoyed by Poster Ambush
19 Jun 2013

An Italian restaurant is using newspaper type posters to promote its business and suddenly the newspapers can't see the funny thereof. What is outrageously labelled as "Poster Pirates" is just a guerrilla tactic employed by a restaurant. It is however annoying the press and they are "investigating it and will take appropriate action." It seems that the press does not like it when the shoe is on the other foot.

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Coca-Cola® Crate Fan bids farewell to Cape Town
26 Jun 2013

Preparations are underway for the dismantling of one of Cape Town’s most recognisable installations, the Coca-Cola® Crate Fan. Affectionately named Elliot by the team that constructed the installation, the Coca-Cola® Crate Fan has stood proudly at Cape Town’s V&A Waterfront since 2010, a legacy of Coca-Cola’s partnership with the FIFA World Cup.

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The World's Best Outdoor Ads, 2012-13
01 Jul 2013

The Grand Prix winner, of course, was simple and wonderful: the IBM billboards that functioned as a bench, a shelter and a ramp—reinforcing the brand message that this company makes cities smarter.

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OHMSA Elects New Chair and Deputy
11 Jul 2013

Lusanda Dube OHMSA today announced that they have elected a new Chairperson, Deputy Chairperson and Executive Committee at their Annual General Meeting held 12 June 2013 in Johannesburg.

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Primedia Outdoor takes top honours at ABF’s Pub Quiz
24 Jul 2013

The Advertising Benevolent Fund’s (ABF’s) recently held its second annual Pub Quiz which was a great success thanks to the support received from Tsogo Sun, advertising agencies and media owners.

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Grey Closes Joburg Agency, Looks To Buy Another
24 Jul 2013

Grey Group, a WPP agency network, has closed its Johannesburg agency. No reason was given for the decision and the network has so far failed to clarify what happened with staff or clients.

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Sarel du Plessis resigns from OHMSA
15 Aug 2013

Sarel du Plessis executive director of OHMSA has resigned with effect at end of August. Du Plessis has occupied the position for just over a year and has introduced new innovations for OHMSA’ s communication with the members and the users of Out of Home. OHMSA is already interviewing new candidates.
(1 Comment)

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Old billboard skins turned into Converse fashion
14 Aug 2013

With today’s modern technology almost anything is possible, especially when it comes to keeping the environment safe from toxic waste and pollution. Instead of getting rid of the skins Hooley created the concept to turn them into fashion branded accessories.

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Les Holley back as OHMSA Executive Director
28 Aug 2013

OHMSA announced that they have appointed Les Holley as Executive Director of the Association.

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Go Big Media Joins OHMSA
04 Sep 2013

Out of Home Media South Africa (OHMSA) today announced the membership of Go Big Media as a new Member of the association. Their membership was confirmed by the Executive Committee of OHMSA at a meeting held on 14 August 2013.

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Advertising in the OOH Zone
11 Sep 2013

For the Cinderella of the media industry it was high time that somebody put the OOH Zone in its proper perspective. Gordon Muller’s book makes an important contribution to explain the benefits and pitfalls of the outdoor advertising industry. WONSA reviews it.
(2 Comments)

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Competition Law raises its head in Billboard market
18 Sep 2013

In the past weeks the Competition Tribunal was seized with the subject of exclusive contracts concluded by large property owners. Although the Tribunal has decided against the outdoor company that complained, it has certainly put pertinent issues on the table.

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The Ban on Alcohol Ads now a Reality
25 Sep 2013

On Wednesday, 18 September 2013, Cabinet approved that the Control of Marketing of Alcohol Beverages Bill should be gazetted for public comment. The intention of the Bill is to reduce the exposure to the advertising and promotion of alcohol. The Bill will be published for public comment after which it will go trough Parliament. It is time to rally and his edition of WONSA publishes a whole host of articles that has been published so far.
(1 Comment)

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Choose the Right Bed Mate for the Alcohol Fight
25 Sep 2013

The proposed alcohol ban is an outright infringement of commercial free speech. The fight to oppose it however will result in strange bed mates. Are the beer makers really a good bed mate for the advertising industry

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It Is Going To Happen, Again
25 Sep 2013

It has been mooted for a while now. It is going to happen soon. Again, the government will trample on commercial free speech to sooth its conscience and to score political points. Again, the advertising industry will stand idly by and watch as its foundation (commercial free speech) is gang raped by politicians.
(1 Comment)

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Alcohol Ad Ban’s Effect on Revenue, Jobs Significant
25 Sep 2013

The total loss of revenue of the proposed alcohol advertising ban is expected to be around R2.6-billion, resulting in about 2500 jobs in the media industry being threatened – and this number is a “conservative estimation,” said Barry Sayer, CEO Continental Outdoor Media,
(1 Comment)

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Sometimes Good People Act
25 Sep 2013

Tshepo Matsepe is a son of that province where all good people come from – the Free State. He decided that the ban on alcohol advertising is a hypocracy and that he is not going to keep quiet about it. The MTC of Kena Media put his money where his mouth is.

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Small and Medium-Sized Businesses Will Close with Alcohol Ad Bans
26 Sep 2013

Out of Home Media South Africa (OHMSA) has expressed serious reservations about the outright banning of alcohol advertising in this country, believing that small and medium sized out-of-home companies will be forced to close down.

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Brace Yourself for Agressive Alcohol Ban
25 Sep 2013

The health department is promising the liquor and advertising industries an “aggressive” stance on marketing. Government is promising “no compromise” in its bid to rein in alcohol advertising reports Zweli Mokgata of Adfocus.

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A ban on alcohol advertising won’t work
25 Sep 2013

New research released by Econometrix shows that there is no statistical relationship between advertising expenditure and the consumption of alcohol in South Africa and predicts that the proposed ban would have a severe negative impact on the economy.

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ADreach supports Rocking 4 Rhino's
19 Sep 2013

Different forms of the rhino species have existed for 50 million years. This species was once found throughout Africa, Asia, Europe and North America they are now limited to reserves in Africa and Asia.

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South African OOH outlook: 2013 – 2017
02 Oct 2013

Each year, PwC's team of entertainment and media experts generates unbiased in-depth forecasts for 12 industry segments. The fourth annual edition of PwC's South African entertainment and media outlook (the Outlook), covering the forecast period 2013-2017, combines deep knowledge of the local market with a truly global perspective – a powerful tool for understanding critical business issues. This is the extract for the OOH sector.

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E-Toll Billboards – a lesson for agencies and advertisers
09 Oct 2013

The publicity generated by the DA with its anti e-toll billboards is a testament to the effectiveness of outdoor advertising. Advertisers and agencies should take note that the billboards managed to cut through the labarinthial clutter of modern day media with what is a simple and effective message. It also confirms outdoor as a standalone media format in its own right.

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Ad Outposts congratulates Mindshare on winning the Roger Garlick Award.
09 Oct 2013

It was smiles all around when Ad Outpost Creative Director, Dinesh Diar visited the Mindshare offices last week and hand-delivered a giant sized KFC bucket to Taryn Naledi Hood, Client Service Director on the KFC account and her dedicated team.
(1 Comment)

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Where is the Bill?
17 Oct 2013

Media reports this week were rife that cabinet is in disarray about the proposed bill and that the matter went back to cabinet to clarify. This forced cabinet spokesperson to issue a statement denying any disarray. However the bill if still, after 4 weeks, not published for public comment despite statements that it would be published within a week after the cabinet decision.

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Communities and the Environment Benefactors of Outdoor
17 Oct 2013

Continental Outdoor Media, in the past year, has collectively contributed a value in excess of R3 million in media exposure to various non-profit organisations (NPO’s).

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Court orders Zuma lion advert to be displayed again at OR Tambo airport
30 Oct 2013

A controversial advert calling on President Jacob Zuma to ban the lion bone trade should go back up on the walls of OR Tambo International Airport, a court ordered on Thursday.

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Continental Outdoor launches its first ROMItrack results!
06 Nov 2013

Continental Outdoor Media releases research results from their out-of-home (OOH) advertising effectiveness measurement tool ROMItrack. ROMItrack is an analysis, a first for South Africa and Africa, initiated by Continental Outdoor Media with exclusive collaboration with Nielsen

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New advertising by-laws in Mossel Bay
13 Nov 2013

Existing advertisers in the Mossel Bay region will be allowed a period of grace until 30 June 2014 to comply with the new By-Laws on Outdoor Advertising, which the Mossel Bay Town Council adopted at their last monthly meeting on 31 October.

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Joburg Signage Officials Resign
20 Nov 2013

Two of the most knowledgeable signage application officials in the outdoor industry have resigned. Sonja Pretorius and Henda Boshoff of the Joburg Outdoor Advertising Department has confirmed to WONSA that they have resigned effectively from 31 December 2013.
(3 Comments)

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Penis Billboard a Fake
27 Nov 2013

Samsung's billboards are causing a stir on all social networks after what seems like a mis-spelt word made it onto their huge billboards. The photos of a Samsung billboard doing the rounds online in which the phrase “The pen is mightier than the finger” is misspelled as “The penis, mightier than the finger”, are fake, a Samsung spokesperson said.

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Words of Nelson Mandela take over Times Square's billboards
11 Dec 2013

A film installation celebrating the words of Nelson Mandela, the former South African president, is taking over many of the electronic billboards of New York's Times Square for a few minutes every night for the month of April.

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2014 – Watershed Year
15 Jan 2014

WONSA predicts that 2014 is going to be a watershed year on many fronts and the outdoor space will not escape some of these effects. From politics through to approval processes with economic turbulence in between is definitely going to demand that outdoor operators keep their wit and cool heads.

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55th FEPE Congress in Vienna, June 4-6 2014
15 Jan 2014

The 55th FEPE Congress will be held between Wednesday June 4th and Friday June 6th at the Intercontinental Hotel, Vienna.

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Is NFC the new frontier for outdoor companies?
23 Jan 2014

NFC (near field communication) is busy expanding internationally at a dizzy rate and the advertisers are feasting on the media opportunity it brings. Is this a field for outdoor advertisers to explore as a new division inside the out of home space? WONSA contemplates its implications.

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Gabon Government Unilatral Destruction of Billboards
23 Jan 2014

Since the 10th of January the Gabonese Army, acting on orders from the Minister of Promotion of Business, Public works, Transport, Housing, Tourism and in charge of the Territory has been destroying all billboards located in Libreville and Owendo towns in Gabon. This operation started without any warning or meeting held between the Town councils, in-charge of the town road infrastructures, the Outdoor advertising industry, and the owners of all the billboards.

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MTN invests in OOH audit tool
29 Jan 2014

MTN has adopted Dashboard Marketing Intelligence's new auditing tool as its standard for out-of-home (OOH) media audits.

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ABF hosts annual bos beraad
29 Jan 2014

The ABF is hosting its annual Bos Beraad on the 12 February at Draft FCB in Sandton and invite any interested parties to attend.

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Darkstar appointed creative agency for IEC
05 Feb 2014

South Africa’s newest challenger advertising agency Darkstar has been confirmed as the communications agency of choice for the IEC after successfully winning a pitch against the incumbent TBWA Hunt Lascaris.

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Primedia Outdoor and Fino back to school
12 Feb 2014

Years begin and end with school themes - you’re either finishing or beginning another grade. For those parents and learners with children still in the process of completing their studies, there is always the ‘back-to-school’ headache – uniforms, books, stationery and of course, school fees.

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Supermarket LEDs create OOH opportunity
19 Feb 2014

Philips has announced its latest "intelligent" lighting solution to help you navigate around public spaces. The company's last project was all about creating light-emitting carpets to help navigate around airports and cinemas, but this time it's focussing on supermarkets, and the LEDs are back on the regular old ceiling. On the same basis as NFC this creates a out of home opportunity

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Outdoor Advertising works for Hollard
26 Feb 2014

The original challenger brand in the financial services sector, Hollard Insurance, last injected fun into the category with its “we get you” campaign in 2010. This week, after a prolonged absence as far as the brand is concerned, Hollard will once again be challenging perceptions as it re-presents itself with a revitalised corporate identity (CI) and brand advertising campaign including out of home.

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The countdown has begun as marketers prepare for Markex 2014
05 Mar 2014

Joburg and Cape Town await the hottest Marketing, Promotions and Special Events Expo in southern Africa, as Markex returns to both cities in this year.

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Police’s Advertising Budget R7.5 Million - OOH included
12 Mar 2014

The department plans to spend around R586 527 on print media advertising, just under R3,5 million on television advertising, just over R2 million on radio and R300 000 on cinema TV. For billboards the department has budgeted R750 000.

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Posterscope  Joins  OHMSA
26 Mar 2014

Out of Home Media South Africa (OHMSA) today announced the membership of Posterscope South Africa as an Associate Member  of the association. Their membership was confirmed by the OHMSA Executive Committee at their recent meeting. The Associate Membership category makes provision for media agents, suppliers  and marketers who wish to join the association  

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OHMSA Brings Activation Companies On Board
26 Mar 2014

At a recent meeting of the OHMSA Executive Committee the membership of two of the larger activation companies in South Africa namely Vibrant Direct and On The Dot was confirmed.

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Media Inflation Figures – second lowest in 28 years
26 Mar 2014

In conclusion, 2012 yielded the lowest Rate Index (+3.98%) since the analysis started back in 1986. 2013 is only marginally higher at 4.36%, and has the second lowest Rate Index. In comparison it is still lower than the Consumer Price Index of 5.7%.

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Child rape. You can help!
02 Apr 2014

In South Africa, a child is raped every 3 minutes. The Teddy Bear Clinic for Abused Children (TTBC) is a non-profit organization dedicated to ensuring abused children are protected and rehabilitated. It is this very fact that has prompted Ad Outpost to use a prime billboard to take a stand and make a difference.

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Provantage unveils its rebranding
09 Apr 2014

Provantage has just unveiled its new corporate structure and brand identity and will now be known as Provantage Media Group (PMG). The rebranding was driven by a new vision and expansion strategy that will deliver focus, innovation and specialisation in selected sectors within the southern African media landscape.

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Research demonstrates Outdoor Advertising Opportunities
16 Apr 2014

GfK conducted research in South Africa, Kenya and Nigeria on the retail landscape and how consumers choose. Modern and convenient are the key aspects of the research. Outdoor advertising operators would do well to take note of this research.

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India: OOH players prepare for slump as IPL approaches
16 Apr 2014

This headline published by FEPE seems to be of a contradictory nature. OOH usually benefits from sporting events. When the IPL moved to SA a couple of year ago OOH were one of the main beneficiaries. The Indian Media landscape however teaches us that media buying is erratic everywhere.

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Who is stealing our Billboards
29 Apr 2014

Four municipal truck drivers were arrested at the Tshwane metro council's waste management compound in Pretoria West on Friday morning on charges of theft. Stolen items include municipal billboards, lamp posts and metal cubicle dustbins. The suspects will be appearing in the Pretoria North Magistrate's Court on Tuesday and spent the long weekend in police custody.

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Tractor Outdoor Partners with Amplify Outdoor
07 May 2014

In January this year, Andrew Stevens, Tractor CFO (and longtime Tractor veteran) moved to JHB with a mandate to grow its presence in the highly competitive Gauteng market. The result is a partnership with Amplify Outdoor who boutgh Khulu earlies this year.

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OHMSA Connect Announces New Research Tool
14 May 2014

OHMSA Connect will announce ground breaking insights into a new research tool as well as insights into the Sub Saharan market on 15 May 2014. Dr Amelia Richards, Client Service Director, Ask Afrika and Craig Page-Lee of Posterscope will be the presenters.

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The MediaShop Investigates Programmatic Buying.
21 May 2014

A few months ago WONSA reported on the concept of programattic buying and its extension to outdoor advertising. Now a leading South African agency is investigating the concept for local buying of media space - albeit not for outdoor advertising yet but the extension is eminent. This will have have serious implications for outdoor companies.

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OHMSA Welcomes Smaller Companies in the OOH Industry
27 May 2014

At the recent AGM of Out of Home Media SA NPC (OHMSA) it was unanimously decided that smaller companies in the OOH environment would be given the opportunity to join the association at no cost to themselves until April 2015.

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A Further Saga in the Spoliation Debate
04 Jun 2014

The South Gauteng High Court on 30 May 2014 delivered a judgement that has implications for the billboard industry and is a continuation of the debate of “possession” of a billboard.
(1 Comment)

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Jonathan Bevan, New FEPE President
10 Jun 2014

Jonathan Bevan. Jonathan Bevan will, for the next two years, take on the added responsibility of the Presidency of FEPE, to his current role as President Europe & Australia/New Zealand, Clear Channel Outdoor

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Lions Bronze for FCB South Africa & TBWA/Hunt/Lascaris
17 Jun 2014

FCB South Africa walked away with two Bronze Lions in the Promotion and Activation category for Coca-Cola’s “A RAINBOW FOR THE RAINBOW NATION”…

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ANZ’s GayTMs take Outdoor Grand Prix at Cannes
18 Jun 2014

ANZ GayTMs, the cash machines it glammed-up for Sydney’s Mardi Gras, took the Grand Prix in the Cannes Lions Outdoor category.

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The Future of a Billboard Company
25 Jun 2014

The advent of technology has created havoc in the media world already with print probably the biggest victim. The internet as a communication platform is steaming ahead and predictions are that the writing is on the wall for TV as well. Will the current outdoor advertising survive the Internet of things? Let’s speed up the debate.
(1 Comment)

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ABF committee member, Dave Granville-Roberts passes away
25 Jun 2014

Dave Granville-Roberts passed away on the morning of 23 June. Dave was a tireless ABF committee member who worked for the good of others, says Sharlene Vallance, ABF Fundraiser and friend.

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17 things that will make your brand loved, now!
02 Jul 2014

I am constantly asked what makes a brand loved and in today’s fast moving world of inter-connectedness it is essential to have a framework of key points to work from, so below I have put together the top 17 that will assist any marketing person in this field.

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The Future of Outdoor Advertising – The current income model is braking down – fast
16 Jul 2014

In a previous edition there was a brief discussion on the new ad spend buying model called programmatic buying. This week WONSA takes a look as to why and how this is going to happen and debate some of its implications.

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The Marketing Kraal: Doing it for Mandela's legacy!
21 Jul 2014

The Marketing Kraal honoured Nelson Mandela International Day by donating stationery to children of Philisa Isizwe Foundation in Diepsloot.

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Direct Clients and the Issue of Bad debt
23 Jul 2014

More and more outdoor advertising companies turn directly to clients to offer their billboard space. With that come the rising scourge of bad debt. It should not be a detrimental factor as the solution is fairly simple.

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Penny Black Outdoor Supports Reach for a Dream Slipper day
29 Jul 2014

Penny Black Outdoor has taken part in this year’s Reach for a Dream Slipper day on the 1st of August by sponsoring the guys and girls at Posterscope with their very own pink slippers and a slipper day sticker.

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Ask Afrika and Cuende make a revolutionary new out-of-home research model available to industry
05 Aug 2014

Ask Afrika and Spanish out-of-home research company Cuende Infometrics have collaboratively designed an OOH research model that is not only cost effective, but one of the most advanced methodologies globally. The newly formed OOH joint industry committee, the Out of Home Measurement Council (OMC), endorsed by Out of Home Media South Africa (OHMSA), presented this exciting new research option to media buyers and OOH media owners at two presentations in July. Amelia Richards from Ask Afrika and Daniel Cuende (in absentia via a video) presented the research methodology.

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Out Of Home Media Growth Despite Dwindling Ad Budgets…
05 Aug 2014

 Jacques Du Preez Out Of Home media is showing growth despite despite dwindling ad budgets. Jacques Du Preez of Provantage Media puts this down to it being a media type that is able to control exposure to the audience. Other forms of media are currently being flooded with information in various forms, and this information will continue to grow.

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Provantage Media Group celebrates 11 years in the business
13 Aug 2014

Provantage Media Group recently celebrated 11 years in operation. Over the course of eleven years the company has become a leader in the out of home industry and offers advertisers a varied yet cohesive portfolio of products that provide world-class, professional and relevant services to both brands and consumers.

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The future of Outdoor Advertising – the Data Quest
19 Aug 2014

The data quest is similar to the 1980’s cult movie The Quest for Fire. In the movie a set of prehistoric men set out to find its fire ,which was accidentally extinguished. They did not know how to make fire because they originally got it by accident. The outdoor advertising industry is finding itself in a similar position. They do now know how to make a fire.
(1 Comment)

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Dentsu Aegis Network acquires majority stake in Crimson Room Communications
18 Aug 2014

Dentsu Aegis Network, headquartered in London, has acquired a majority stake in South African experiential marketing agency, Crimson Room Communications. In line with its ongoing investment into the African market, Crimson Room Communications will be integrated into Posterscope over time, establishing psLIVE in South Africa.

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Gauteng Roads Department Draft Regulations
27 Aug 2014

The Gauteng Department of Transport has circulated draft regulations for outdoor advertising visible form provincial roads in the province. The regulations are envisaged in terms of the Gauteng Transport Infrastructure act of 2001. Interested parties are invited to make comments.

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High Court Orders Significant For Outdoor Industry
17 Sep 2014

BDS South Africa (Boycott. Divestment. Sanctions. South Africa) has won a freedom of expression court battle against Continental Outdoor Media. The judge found the removal of the billboards to be unconstitutional and unlawful and further found that the certain sections of Advertising by-laws of the City of Johannesburg are unconstitutional

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The 2014 Loerie Winners Announced
24 Sep 2014

The 36th Annual Loerie Awards took place on Saturday 20 and Sunday 21 September 2014 at the Cape Town International Convention Centre.

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Putting the creativity back into OOH
08 Oct 2014

Dinesh Diar Out of home media is frequently criticised for its lack of creativity. One innovative out of home media owner is addressing this problem head on.

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Loeries fly Out of Home
08 Oct 2014

Lelanie Butler and Justin Gomes Continental Outdoor Media, the official sponsor of the Outdoor category, and the Official Supplier of Out of Home Media to the Loeries, is proud to be involved with the Loeries to celebrate creativity and excellence in advertising and show its support for upholding world-class levels of creativity in the advertising industry in South Africa and Africa.

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Airports Company South Africa overhauls airport advertising in revenue drive
15 Oct 2014

Airports Company South Africa is in the process of launching a new operating model for its advertising portfolio in a drive to meet stakeholder needs and simultaneously improve the airport operator’s non-aeronautical revenue stream.
(1 Comment)

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City of Tshwane Proposes New By-law
22 Oct 2014

The City of Tshwane is in the process of revising its existing outdoor advertising by-law. As part of this process, the industry is invited to attend a public participation meeting where they will have an opportunity to discuss with officials (responsible for applying the by-law) the proposed amendments and how these will affect the industry. There is also a call for comments.

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Another Spoliation Case regarding Billboards
22 Oct 2014

THE Democratic Alliance-controlled Midvaal Local Municipality is the latest to be rapped over the knuckles for taking the law into its own hands.

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Primedia Outdoor raises the BEE bar
05 Nov 2014

Primedia Outdoor has upped its already-strong Proudly South African standing by acquiring a Level Two B-BBEE Contributor Certification. This achievement acknowledges the company’s continued commitment to integrating previously disadvantaged people into the economy.

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Schoolmedia Selects Chosen Learners to attend the Airshow
05 Nov 2014

SchoolMedia, was recently tasked by the Youth Development Program (YDP) to arrange that the top achievers in mathematics and science from 13 schools across South Africa to attend the Airshow and Defense Exhibition at the AFB Waterkloof in Centurion - an initiative aimed at educating learners about the various career opportunities that are available in the defense and aerospace industry.

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Cell C billboard saga - proves once again - Outdoor is King
12 Nov 2014

The defamatory Cell C billboard on Beyers Naude Drive in Johannesburg has been altered to read, “the most useful service provider in SA" The billboard, which was posted by a disgruntled customer last week, originally read, “the most useless service provider in SA, Cell C Sandton City.”

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The Primedia Outdoor “Nelly There” Team do the Momentum 94.7 Challenge with time to spare
19 Nov 2014

Nelly There- is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid.

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Converse Africa and Tractor Outdoor donates GROWbag planters to urban farming communities in Cape Town
03 Dec 2014

Cape Town based NGO, “Soil For Life” has been delivering training on food gardening in underprivileged communities across the city for over 12 years. They teach people how to establish organic vegetable gardens at their homes, ensuring they can provide themselves and their families with health nutritious vegetables and assisting them to live a more sustainable life.

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Primedia Outdoor Makes a Happy Return
17 Dec 2014

Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners.

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Things to look out for in 2015
14 Jan 2015

2015 is going to be another tough year for the media industry and out of home would not escape the realities of the South African economy. Here are a couple markers to look out for and maybe some revision of old practices that might create opportunities. Welcome to 2015.

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Continental Sold to JC Decaux
14 Jan 2015

Continental has been sold to JC Decaux. It is a remarkable story of the resilience of outdoor infrastructure that has changed ownership on numerous occasions whilst the essence of the company remains in tact.

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Pay scales in outdoor industry
21 Jan 2015

ayscale.com made some interesting observations about the pay scales inside the outdoor advertising industry. It makes comparisons by years of experience which revealed some interesting discrepancies.
(9 Comments)

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Team Expand a Sign’s tenth Midmar
11 Feb 2015

Expand a Sign have entered a team into the Midmar Mile every year since 2006 and this year marked their tenth consecutive swim. Team Expand a Sign entered the company relay event, event three, at this year’s aQuelle Midmar Mile and each of the five participants successfully completed the race.

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Partnership Uplifts Kids
04 Mar 2015

The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith.
(5 Comments)

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The new OOH currency is a reality
11 Mar 2015

The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the town. South Africa media agencies will finally have something they have been waiting for, a valuable and easily accessible audience measurement for OOH, that will make planning a breeze, and provide the statistical weight necessary to justify OOH spend to clients.

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Joburg’s Claim on Tougher By-Laws - is it true?
26 Mar 2015

The press was this week inundated with reports that the City Of Joburg has toughened up its outdoor advertising by-laws to classify illegal signs as a serious crime, the same as building hijackings. WONSA investigates some aspects of the report.
(1 Comment)

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Provantage Media Group supports and participates in OMC
18 Mar 2015

Jacques du Preez The newly established Out of Home measurement Council (OMC) is the way forward for the future of media measurement in the OOH space. Not only will the new tools and resulting currency be beneficial to media buyers, they will also solidify the professionalism and relevance of the industry in South Africa.

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COJ Responds To WONSA Article on new By-laws
26 Mar 2015

Mr Jack Sekgobela of COJ outdoor department has responded to the WONSA article of last week. The response is published here verbatim (with minor changes). The response however confirms that there are now new advertising by-laws promulgated.
(5 Comments)

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Proactive launches Real Time Data Tool
08 Apr 2015

In most instances measurement and ROI (the holy grail of marketing campaigns) are looked at in retrospect. What is lacking in the activations space is a tool that provides real time data for real time insights that lead to real time results. Reflecting on the success or failure of an activations campaign will be relegated to history once marketers make use of a new tool implemented by ProactiveTM.

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The Out of Home Measurement Council (OMC) is now a formality!
08 Apr 2015

The OMC (Out of Home Measurement Council), the Out of Home JIC representing OOH media owners in South Africa, is now a formal entity, and was registered as a non-profit company on 23 March 2015. The OMC will be run and controlled by the majority shareholders, supported by technical expertise from Kuper Research, who will also co-ordinate the media buyer advisory panel contributions.

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Expand a Sign welcome Mpumalanga on board
08 Apr 2015

John and Jhalmine Myburgh Expand a Sign, an industry leader in branding solutions and wall canvas, recently welcomed its first Middleburg and Witbank-based branch on board. John and Jhalmine Myburgh head up the Middleburg office and are responsible for servicing clients in the Mpumalanga and Kruger park areas.

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SMG South Africa launches its Sports Marketing arm
22 Apr 2015

Globally, Starcom MediaVest Group (SMG) is continuing to strengthen and roll out its sports marketing capability SPORTS at SMG with offices currently in the UK and US. With client demand growing within the African continent for localised sports marketing expertise, the decision to launch SPORTS at SMG in South Africa was a natural and seamless one.

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Out of Home to fill in the DTT audience loss gaps
23 Apr 2015

Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds using brand cues that pull through from other media. It cannot be disputed that Out of Home advertising is an integral part of the communication mix. The strength of OOH will be endorsed with the migration of broadcasters from analogue to digital terrestrial TV and Radio. Why?

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Ad Outpost CEO says #NoToXenophobia
22 Apr 2015

“The violence against foreigners that we are witnessing currently in South Africa leaves me ashamed, embarrassed and sick with fear of how we are allowing our country to be diluted into insignificance,” says AD Outpost CEO Dinesh Diar. Diar’s company is taking a stand against xenophobia through their media platforms.

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Steven Inman celebrates 21 years in the industry
14 May 2015

At the helm of National Sales for Provantage Out of Home Media is seasoned industry veteran Steven Inman. This year, Inman is celebrating 21 years of media experience, particularly in the transit environment.

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Government ad spend bombshell
20 May 2015

Deputy Minister of Communications Stella Tembisa Ndabeni The deputy communications minister‚ Stella Ndabeni-Abrahams‚ has made a bombshell announcement that could severely affect revenue for commercial media organisations. Speaking at the Cape Peninsula University of Technology on Tuesday‚ she said government was looking to shift 30% of its advertising expenditure from "national" media outlets to community media outlets.
(1 Comment)

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MMAP Inventory hits 4900 items!
11 Jun 2015

MMAP integrated OOH solutions has recently celebrated its 4900th line item of unique OOH inventory with its most recent media owner addition from Oracle Media.

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MMAP says! In outdoor media, good creative makes the site – not the other way round!
18 Jun 2015

Panasonic  Saatchi and Saatchi Indonesia At MMAP we often get asked to propose the best sites for a particular campaign, but an important thing to remember when considering a clients outdoor campaign is that it is the creative that makes the billboard advert effective, the site attributes; location, visibility and ‘traffic’ counts compliment the creative. Creative should have one major guiding principle when it is created … impact! Amongst the intended target market of course …

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Continental Outdoor quenches the thirst for knowledge
10 Jun 2015

Continental Outdoor Media sponsored the bottled water for Sparrow School’s recent fifth annual Spinathon fundraiser at the Milpark Virgin Active. The event raised R20 000 for the Foundation School’s Educate a Child (EAC) programme. Through every contribution made towards EAC, a child with learning barriers’ education is subsidised.

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Posterscope Out Of Home Research: National July Audit Currently Underway
15 Jul 2015

Specialist Out-of-Home (OOH) Communications Agency, Posterscope, and their specialist partners Outdoor Auditors are currently in the field auditing billboards across South Africa.

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The Outdoor Industry: Will you still need me, will you still feed me, when I’m 54
22 Jul 2015

Will I, as an Out of Home (OOH) media buyer, still be relevant in this year? (the year that I incidentally turn 54…) So asks Craig Wallis, head of The MediaShop’s Out of Home division.

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Heineken, Diageo end joint ventures in South Africa, Namibia
29 Jul 2015

Diageo and Heineken have agreed to dissolve their joint ventures in South Africa and Namibia, so the British spirits maker and Dutch brewer can pursue their own growth strategies in the countries.

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FCB South Africa Wins SA Tourism Account
05 Aug 2015

Thulani Nzima, SA Tourism's Chief Executive Officer and Brett Morris, FCB South Africa's  CEO and Chief Creative Officer. In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination.

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Provantage Media Group supports Eaglenest Children’s Home
05 Aug 2015

To honour the legacy of Nelson Mandela, Provantage Media Group will be assisting Eaglenest Home for Children in Mofolo Village, Soweto. Provantage visited the home for Mandela Day and will also sponsor the home on an ongoing basis.

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Ken Varejes bids farewell to Primedia Unlimited
02 Sep 2015

After founding the Primedia Unlimited business 11 years ago, Ken Varejes is bidding farewell to the company on the 31st August as he plans his next move in the marketing and advertising industry. Under his tenure, Primedia Unlimited has shown a 33% growth in turnover and a 39% year on year growth in profit.
(1 Comment)

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MMAP talks MOST!
09 Sep 2015

When asked about what the MOST awards mean to MMAP, Michele Munro MD and founder of MMAP Integrated Outdoor Solutions had this to say:

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MMAP wins at MOST
16 Sep 2015

Having won the MOST Awarids 2015 Out of Home Media Owner award, MMAP Integrated Outdoor Solutions managing director, Michele Munro, said it was a “major achievement” for the business.
(1 Comment)

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COJ proposed New By-laws Suspect
23 Sep 2015

The fifth substantial change to its Advertising by–laws in 17 years are becoming so troublesome for the industry that the role of the COJ as referee and player in the outdoor advertising segment can be rightfully questioned. Which business can survive with substantial law changes every 3.5 years?

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Handicap? What handicap?!
23 Sep 2015

Every now and again someone extraordinary crosses your path and you take notice; and that's exactly what happened when Neil and DC from Insight Outdoor, one of Gauteng's major out of home media owners, met disabled golfing champion, Daniel Slabbert.

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Real People See Billboards, not Bots
30 Sep 2015

Acknowledging that upwards of half -- depending upon whom you ask -- or more online ads are consumed by bots rather than living, breathing human beings, the Outdoor Advertising Association has launched an campaign touting the fact that billboards, unlike current-day online ads, are seen by actual human beings.

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Grass Roots Media rebrands as Relativ Media, focuses on new direction
07 Oct 2015

Brett Tucker, Relativ Media’s MD Specialising in multiple out of home formats, both traditional and non-traditional, Grass Roots Media has announced that the business will be re-branded as Relativ Media as from October 2015.
(9 Comments)

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Primedia Outdoor October tree spree at E.P. Baumann school
07 Oct 2015

Chris Wild –  Food & Trees for Africa, Jenny Moodley – Johannes burg City Parks & Zoo, Dave Roberts – CEO Primedia Outdoor and E.P. Baumann principal,  Mr R. Durgapershad. Nowhere is the idiom ‘Mighty oaks from little acorns grow’ more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD.
(7 Comments)

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The rise of digital advertising and what this means for OOH
29 Oct 2015

The last year or so has seen a massive increase in the media spend being allocated towards digital and mobile advertising - and South Africa is leading the way with 57% all internet traffic coming from mobile devices. This ranks SA higher than many other global developing countries on the mobile traffic scale. This incredible uptake in conjunction with the ability to laser target a consumer based on their browsing profile, is a media planners dream – and the amount of data and platforms currently available makes these decisions incredibly easy and efficient to implement.
(10 Comments)

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An update on progress from the Out of Home Measurement Council (OMC)
28 Oct 2015

The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH Media Owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry – which in turn will contribute to building the credibility and stature of the Out of Home (OOH) industry.

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Play poker and support the industry
04 Nov 2015

With media agency OMD as a headline sponsor, the Advertising Benevolent Fund (ABF) is hosting media and creative agencies, and media owners at its next fundraiser, a poker evening, on Thursday, 19 November.

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Behavioural Economics Boosts Outdoor
11 Nov 2015

Employing behavioural economics (BE) principles such as scarcity, loss aversion and social proof can dramatically improve the effectiveness of outdoor ads, research from Kinetic Worldwide based on a live-action "bug-eating" experiment has suggested.

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Samsung OOH account heading to Posterscope
19 Nov 2015

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope.

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Provantage Media Group supports Mthethwa Family Development Foundation
24 Nov 2015

To contribute to the well-being of the learners in the care of the Mthethwa Family Development Foundation (MFDF), leading OOH company Provantage Media Group donated full sports kits to the netball and soccer teams.

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Manage your billboards, masts and towers for safety and compliance
24 Nov 2015

Bidvest Facilities Management introduced a new focussed offering – Structure Integrity Inspections – in responce to the demand in the industry to ensure that all large structures, such as billboards, masts, and towers are safe and compliant with health and safety standards.

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ROOTS 2016 will reveal changes in media consumption, purchasing and lifestyles
25 Nov 2015

South Africa’s largest urban community level quantitative survey, ROOTS, is in field and due to be released in the first quarter of 2016 by SPARK Media.

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Global Outdoor Advertising Market 2015-2019
02 Dec 2015

This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the four types:

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Outdoor Advertising History - Its all thanks to the Circus
02 Dec 2015

While outdoor advertising in the United States can be traced back to the 17th Century, its modern form originated from the influence of theaters and circuses. By the end of the 19th Century, this medium had evolved into a nationally organized industry.

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Bridging the Digital Divide With Street-Smart Innovation
14 Dec 2015

More than 3.2 million people in New York do not have access to broadband Internet. They have none of the services that many of us have regular access to. This digital divide has created two classes of citizens that are split along socioeconomic lines—and it has serious implications for everyone.

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The Year 2016
18 Jan 2016

WONSA predicts that this is going to be another difficult year for the outdoor advertising industry on more than one level. Here follows a couple of predictions and unfortunately they are, as a whole, not bright.

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Power of Billboards Confirmed in Zuma must Fall
20 Jan 2016

The Zuma Must Fall billboard in Cape Town again demonstrates the effectiveness of billboards. Since it went up a week ago the billboard set the media world a light. Form Twitter to Radio talked about the billboard. Sad enough it also motivated hooliganism on the part of the ANC which went and tore down the billboard – an act that is fundamentally undermining free speech.

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Content Advertising – Something Billboard Punters know for decades
27 Jan 2016

The consistent query from media buyers that there is no proof that outdoor advertising work have their answer in the “Zuma Must Fall” billboard. The ZMF billboard confirms the cry of outdoor media owners for decades. IT IS CONTENT THAT DETERMINES THE EFFECTIVENESS OF OUTDOOR ADVERTISING – not the billboard itself.
(3 Comments)

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The Story is In the Stats
03 Feb 2016

The #Zuma Must Fall billboard in Cape Town was viewed by millions of people. Not people driving past the billboard which is the normal method of evaluating viewership but by photo’s and news articles that circulated the internet news and social media platforms. This certainly calls for a re-evaluation of the worth of a billboard especially if the content is good.
(1 Comment)

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Joburg tackles illegal advertising
03 Feb 2016

More than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected and do not comply with the applicable Outdoor Advertising bylaws, says Jack Sekgobela, the City of Johannesburg’s Outdoor Advertising Operations Manager.

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Provantage Media Group acquires Green Advertising
01 Feb 2016

Leading out of home company Provantage Media Group is proud to announce that they have acquired a controlling share in specialist media owner Green Advertising. Green Advertising has media rights at the top 170 golf courses in South Africa and will add yet another highly sought-after out of home environment to Provantage Media Group’s portfolio.

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KwaDukuza municipality is clamping down illegal advertising billboards.
10 Feb 2016

The gloves are off as the KwaDukuza municipality is clamping down hard on illegal advertising billboards. KDM has identified seven illegal structures – two in Ballito and five in Stanger – that resulted in three separate court cases.
(2 Comments)

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The Face First Billboard not subject to Clampdown
17 Feb 2016

Last week WONSA reported that the KwaDakuza Municpality was clamping down on illegal billboards within the municipality. The picture of the billboard of Face First was however not subject to the clampdown. Stevan Wilken of Face First explains:
(1 Comment)

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RacismStopsWithMe campaign launched in South Africa
17 Feb 2016

Independent Media today announced the roll-out of a landmark anti-racism campaign that is one of the company's biggest and most ambitious projects it has ever undertaken.The #RacismStopsWithMe campaign is a call to all Independent Media’s stakeholders – readers, commercial partners, advertisers, investors, staff, and society in general

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The Outdoor Measurement Council is gearing up to launch its new currency!
24 Feb 2016

The Out of Home Measurement Council (OMC) is gearing up to launch the much awaited Out of Home roadside currency which uses ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market.

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Billboards to help save vultures
25 Feb 2016

VulPro, the Vulture Conservation Programme of South Africa in Hartbeespoort, the internationally-renowned Tusk Trust, and one of South Africa’s largest media houses, Continental Outdoor Media, have formed a tripartite alliance that seeks to focus on the plight of vulture conservation internationally, and more specifically in South Africa.

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Teacher’s guides for Wilmary Christian Learning Centre
02 Mar 2016

On 19 February, Primedia Outdoor presented Wilmary Christian Learning Centre with some 89 teacher’s guides and textbooks. With approval from the local municipality, Primedia Outdoor’s Rights & Acquisitions Executive, Kennedy Tshabalala handed over the books requested by the school, during a small but jubilant event.

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Congolese advertising firm Sapro takes over Global Outdoor
17 Mar 2016

Paul Obambi CEO and Founder of SAPRO. Congolese group, Sapro has positioned itself to become a continental advertising player after acquiring South Africa's billboard advertising giant, Global Outdoor Systems (GOS).

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Continental Outdoor and JCDecaux recognised as key donors to the Nelson Mandela Foundation
06 Apr 2016

Continental Outdoor, now JCDecaux in Africa, were recognized for their continuous and generous contribution to the Nelson Mandela Foundation at the unveiling of the donor wall at a function at the Centre of Memory on 30 March 2016.

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Neuroscience tags the advertising sweet spot
13 Apr 2016

Getting your brand into people’s long term memory is what drives sales, and out of home methods can play a crucial part in achieving this, says Terry Murphy, Marketing and Marketing Services Executive for Primedia Outdoor.

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Melrose Arch donates old billboard vinyl to DeskBags initiative
13 Apr 2016

Melrose Arch, one of the country’s most luxurious and high-end shopping and business centres, has donated one hundred running metres of sheets of vinyl in the form of billboards to DeskBags, a NPC dedicated to creating mobile desk solutions for underprivileged children around South Africa.

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Continental Outdoor Media rebrands as JCDecaux in Africa
15 Apr 2016

JCDecaux becomes the leading outdoor advertising company in Africa now that the acquisition of Continental Outdoor Media in South Africa has been finalised, giving it a footprint in 14 countries

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Ekurhuleni New Draft By-laws
29 Apr 2016

Notice was given in terms of the provisions of section 7 of the Gauteng: Rationalisation of Local Government Affairs Act, 1998 (Act 10 of 1998), read with sections 11 and 12 of the Local Government Municipal Systems Act, 2000 (Act 32 of 2000), that the Ekurhuleni Metropolitan Municipality at a meeting held on 25 February 2016 under item A-CPED (01-2016), declared its intention to make a By-law on Billboards and the Display of Advertisements; and to amend the Ekurhuleni Metropolitan Municipality Police Services By-law by the deletion of Chapter IV

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JPC to Hold Outdoor Advertising Indaba
05 May 2016

The JPC requests the pleasure of your company at the Outdoor Advertising Indaba. City and industry speakers will be covering topics of special interest to you. Don’t miss out.

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Copy Ekurhuleni By-laws obtained
05 May 2016

WONSA managed to obtained a copy of the new Ekurhuleni Daft by-laws. The by-laws differ considerably from its predecessors with some improvement but also more restrictions.

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Inclusion of SMMEs in outdoor advertising space critical
11 May 2016

Emerging players in the lucrative outdoor advertising industry in Johannesburg have called for the “levelling of the playing fields” in order for them to participate meaningfully and grow.

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OMC finally Launched
26 May 2016

Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South African market.

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GeoPoll, Kantar Media, and Cuende Announce Pan-African Out of Home Measurement Product
02 Jun 2016

GeoPoll (www.GeoPoll.com), Kantar Media, and Cuende are pleased to announce the launch of “Pan-African OOH”, the first data product to regularly measure consumption of Out of Home mediums across Africa. This joint product uses a consistent methodology to bring robust Out of Home measurement data to 15 countries.

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FEPE International Awards 2016
06 Jun 2016

FEPE International President Antonio Vincenti announced the winners of the global Out of Home association's 2016 Awards at the FEPE Congress in Barcelona on 2nd June 2016

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Clear Channel Outdoor’s Matthew Dearden appointed President of FEPE International
06 Jun 2016

Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti.

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Outdoor Network ranked among Top 500 Best Managed Companies in SA
07 Jul 2016

Top 500 Best Managed Companies has identified Outdoor Network as rivaling the largest companies in its outdoor media category, falling under the cyclical services sector.

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JCDecaux Africa announces their June 2016 Creative Accolade Winners!
07 Jul 2016

The brewers are getting it right on Digital formats! Aside from their outstanding creativity aligned to their campaign objectives, they have ensured the success of their campaign with the omnipresence of their brands’ logos! The creativity on static (Classical) formats continues to impress with our winners “keeping it simple” and following the “less is more” principles of effective Out of Home advertising!

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DA accuses COJ Billboard as ‘wasteful expenditure"
07 Jul 2016

The Democratic Alliance wants the public protector to investigate what it claims is wasteful expenditure and blatant ANC electioneering by the City of Johannesburg.

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June #WorkToWatch winners
07 Jul 2016

WorkToWatch is a new initiative by iDidTht.com to build on its ability to highlight South Africa's creative work. The focus will however be to do this internationally.

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Finally, Durban is getting Advertising by-laws
14 Jul 2016

The eThekwini Municipality has finally announced that they intend to promulgate new by-laws for the City. The City has operated with an outdated set of by-laws from 1932 which practically still prohibited third party outdoor advertising. This new draft will make eThekwini the last metro to introduce post 1994 era by-laws.

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Cutting edge OOH measurement across Africa explored by PAMRO
19 Jul 2016

Experience the magic of Victoria Falls while updating your knowledge base on the latest and greatest out-of-home (OOH) measurement techniques being rolled out in Africa, with presentations by respected international speakers. The theme of this year’s PAMRO conference is ‘Africa Media Research in a Globally Connected World’.

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Enjoy a show at the Barnyard and assist our advertising colleagues at the same time
21 Jul 2016

It’s no secret that the advertising and communications industry is going through difficult times which is why it’s important that we support one another. The ABF’s next fundraiser takes place on the 11th August at the Barnyard Rivonia.

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The only consistent thing about research is....Nothing
11 Aug 2016

AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What's a media planner to do asks Isla Prentis, Business Unit Manager at The MediaShop.

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Pokémon Go and Changing OOH Behaviour Create Business
18 Aug 2016

You’ve probably already heard the global stats – Pokémon Go had more active daily users in its first week than Twitter and was grossing $6m+ per day from in-app sales.

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Outdoor
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Radio station wisens up on outdoor media
11 Aug 2009

If you’re a radio station with a mission to increase your audience and promote your Republic of Cape Town campaign, you simply had to go the billboard route.

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Allsure Made Sure By Selecting Outdoor
16 Sep 2009

Allsure, the All House, All Car, All Risks, All South African Insurance Policy has chosen Primedia Outdoor's 'prime' Outdoor media platforms to display its innovative, highly captivating Allsure creative.

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Tic Tac tumbles outdoor
16 Sep 2009

The signature Tic Tac breath freshener packaging has transferred its’ iconic shake, rattle and click dispensing functionality onto INM Outdoors’ Citilite range.

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Mauritius Tourism Capitalises on Low Fares
29 Sep 2009

The promotion creative was deliberately positioned on a billboard at the Durban International Airport and another on the very gridlocked N1 South Malibongwe exit..

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Nivea Steps Up on the Platform
29 Sep 2009

For its Pearl & Beauty campaign Nivea secured 21 sites nationally, in close proximity to retail environments until the end of September.

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Outdoor Wins the Skins
13 Oct 2009

The final test for skin care is the wide outdoors. Sorbet, the specialised skin care consultants, partnered with Primedia Outdoor to entice consumers to "Bring your face to Sorbet..."

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Listen to Your Outdoor Expert on Design
27 Oct 2009

There are only a few, but extremely important, rules to follow to ensure maximum exposure for your brand...

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Primedia Outdoor Nominated as Rocci's Business of the Year
27 Oct 2009

The winners will be announced at Rocci's Gala Awards dinner on 7 November...

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Cape Town – Lip Service or Real Service
27 Oct 2009

there has been a concerted effort by the city to again limit brand advertising within the confines of the greater metropolitan area of Cape Town...

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Joburg Announces Its Protocol Roads for World Cup 2010 – But It’s a Huge Blunder
17 Nov 2009

The Council's blunders are so obvious that one wonders whether it was not done on purpose as part of the FIFA strategy to simply bully everybody into legal submission...
(1 Comment)

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Mazda Closes First Deal with Primall Media
17 Nov 2009

The two month campaign will be showcased at Umhlanga’s upmarket Gateway Centre across two large format exterior billboards ensuring high impact reach to LSM 9 and 10 males...

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SASKO Casts Its Bread Upon the Water via New Branding
23 Nov 2009

Recent consumer research by Sasko has indicated that the newly branded trucks are proving to be one of the most recognisable methods of communication across the country...

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AMG Drives Consumers up the Wall – and They Love It
01 Dec 2009

“AMG is a highly esteemed brand and thus required interesting and creative executions to do the brand justice.”

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Put Your Hand up for OHMSA and OBIE Awards
01 Dec 2009

Entries close on 18 December. Don’t delay, go to www.ohmsa.co.za, click on “Creative Awards”, download the entry form and follow the instructions...

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Ikusasa Lami – A Challenge For All Of Us
01 Dec 2009

The programme enabled 806 learners to be placed with various companies, thus enabling them to be better prepared for life after school...

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What The CEO’s Say
12 Jan 2010

Bazil Lauryssen MD of INM Outdoor view the year in two segments - FIFA and thereafter.

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There’s a New Predator on the Prowl
26 Jan 2010

The new corporate identity for the Outdoor Advertising company, previously known as INM Outdoor (Pty) Ltd, was unveiled last. It is now Continental Outdoor Media (Pty) Ltd...

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Tractor Banks Grand Spectacle on the Bay
02 Feb 2010

Tractor Outdoor Eastern Cape has erected the largest building wrap in Port Elizabeth on behalf of First National Bank as part of their World Cup 2010 campaign.

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Wow Factor Created to Boost FIFA Ticket Sales
08 Feb 2010

FIFA contracted Primedia Unlimited subsidiary Wideopen Platform, to put its high impact advertising platforms in motion from 1 December to 31 January 2010...

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Pretty Belinda… er…Elizabeth Arden
18 Feb 2010

An experiential campaign for the new Elizabeth Arden ‘Pretty’ woman’s fragrance by Billads has yielded sweet smelling results for the perfume, with research showing a 93% recall of the brand and fragrance.

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GTI Is Wide Open to SA Market
23 Feb 2010

Wideopen Platform recently added UK-based Grant Thornton International (GTI) to its client base for a three-month campaign...

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Castle Crowns it with ‘Different Tribes One Voice’ Campaign
02 Mar 2010

Castle Lager has gone to market with it’s ‘Different Tribes One Voice’ campaign to promote unity amongst South Africans leading up to the World Cup.

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206 square meter billboard in Durban
09 Mar 2010

Sanlam has selected a larger-than-life exit hoarding at Durban International Airport, to expand its presence in the city until the end of April.

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‘Because I Need Them’ campaign struts into winter 2010
09 Mar 2010

Bronx Ladies, the brand synonymous with stylish, affordable footwear has continued its ‘Because I Need Them’ in 2010 by revealing one of its hot styles for winter – The Sophee.

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‘The Friendly City’ Smiles for 800 m² Coca-Cola mural
16 Mar 2010

Port Elizabeth’s landmark beachfront BayWorld Oceanarium has had a facelift ahead of the FIFA 2010 World Cup.
(1 Comment)

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Continental gives a continental
23 Mar 2010

Continental Outdoor Media has aligned its corporate social investment spend with its core business objectives and imperatives.

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Continental Outdoor Wins Gautrain Soccer World Cup Tender
30 Mar 2010

Continental Outdoor Media, in partnership with the Strategic Partners Group, have been appointed as the Outdoor Advertising service providers at the Gautrain stations...

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Vodacom Shows Support for Earth Hour
30 Mar 2010

Vodacom, South Africa’s leading cellular network joined millions around the world by switching off in support of World Wide Fund for Nature (WWF) Earth Hour 2010...

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Interactive Billboards React to Passersby
12 Apr 2010

The new interactive billboards of IBM respond to passersby. For example, the colour of the billboards change to the colour of the clothing of passersby to mesmerise them...

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Lexus Launches New Convertible Wideopen on M1
12 Apr 2010

Wideopen Platform has provided luxury motor vehicle manufacturer Lexus the opportunity to launch its sexy new convertible, the IS 250C, on 1 230 m2 of prime space along the M1 highway.
(1 Comment)

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Sanlam Investment Management (SIM) Renews with Wideopen Platform
19 Apr 2010

Long standing client SIM has renewed its over 720m2 of branding on the travelators and escalators at OR Tambo International Airport’s Domestic terminal.

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TOP TV Expands its Campaign
04 May 2010

New pay TV operator Top TV, targeting LSMs 5 - 8, has contracted Wideopen Platform, to generate awareness around its select packages and impressive 55 channel offering...

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1215 m² Billboard for Top TV
11 May 2010

The Chris Hani Baragwaneth hospital in Soweto – the largest hospital in the world – got a new façade last week as Posterscope SA wrapped the facility with a multi-coloured Top TV billboard...
(1 Comment)

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National Support for Bafana Bafana Kicks off
11 May 2010

Launching a large scale campaign to demonstrate its support of Bafana Bafana, Vodacom has joined forces with Primedia Unlimited’s Wideopen Platform...

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Outdoor Chosen for Champion for Children
18 May 2010

Outdoor electronic billboards showcased the Nelson Mandela Children’s Fund ‘Champions for Children’ campaign, providing high frequency scheduling of eye-catching, animated messages countrywide...

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Casino's Message Comes Loud and Clear
18 May 2010

Monte Casino in conjunction with Out Of Home service provider Pop Outdoor has sent it’s message “MONTE CASINO WELCOMES THE WORLD” through a massive 6m x 75m illuminated billboard...

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Clinique on wrap for International Audience
18 May 2010

Cosmetic super-brand Clinique signed Wideopen for the use one of its larger than life outdoor advertising platforms.

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World Cup Stadia developers Aveng signs up a 44gm2 site
08 Jun 2010

Aveng, the company which expertly delivered our international-class World Cup stadia, has signed an advertising deal with Primedia Unlimited subsidiary Wideopen Platform to showcase itself as a leader in infrastructure development and instil pride among South Africans.

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Gautrain Signs on with Primedia Outdoor
15 Jun 2010

Needing to ensure that it effectively gets its message across to the South African masses the Gautrain has signed on with wholly South African owned, outdoor advertising specialist, Primedia Outdoor

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Wideopen gets a taste of Cadbury Laduma Lunch Bar
15 Jun 2010

South Africa’s favourite chocolate bar, Lunch Bar, has caught football fever and from June the brand will share in the nation’s excitement and optimism by literally wearing its colours on its sleeve and changing its name to LADUMA!

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Do you have Billboards in South Africa's Top 10 most Affluent Areas?
22 Jun 2010

The estimated total household monthly income held by South Africa’s urban homes was recently released ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton / CTP’s urban retail and readership consumer research survey.
(1 Comment)

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Nivea Signs With Wideopen To Ensure Prime Large Format Outdoor
28 Jun 2010

Nivea’s rich and nourishing body moisturizer is generating the attention it deserves from female consumers aged 20+ commuting along Jeppe and Sauer Streets in Johannesburg’s CBD. Owned by Primedia Unlimited’s outdoor advertising specialist, Wideopen Platform, the prime outdoor advertising site is an incredible 454m².

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Hot New Marketing Campaign for Med-Lemon
28 Jun 2010

Cold and flu fighter, Med-Lemon, kicked off its intensive winter campaign to position the brand as ‘hot and happening’ with a number of firsts for outdoor advertising in South Africa.

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Citilites light up Zimbabwe!
06 Jul 2010

The highly successful Citilite range, first introduced from France and patented in South Africa and sub-Saharan Africa by Continental Outdoor in 2003, has now been launched in Zimbabwe with the erection of numerous structures in Harare.

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Nike At New Heights With Life Centre Campaign
20 Jul 2010

Standing 30 stories high and 138 metres tall, Impact Media’s latest building wrap installation on the Life Centre building for sporting giant Nike is currently the largest interactive digital communications experience on the Johannesburg skyline

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Steaming Billboard is The Talk of The Town
03 Aug 2010

The Knorr campaign, advertising the single sachet Cup-A-Soup by emitting steam at certain times surely drew the attention of motorist and it even featured in the Andy Rice’s Ad Feature Facebook group with numerous people commenting on the product.
(1 Comment)

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581 m² site carries Mercedes Benz E Class Khuza Award campaign
11 Aug 2010

Mercedes-Benz has been awarded a gold Khuza Award for its E-Class campaign on an enormous hoarding on Sandton’s Katherine Street. The Khuza Awards are South Africa's largest youth marketing and communications research-based advertising communication awards.

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The A Team film feature received great outdoor exposure in Cape Town
17 Aug 2010

The remake of the A Team film feature received great outdoor exposure in Cape Town for the month of August with the film release for the 20th of August

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Reminding parents to register scholars early
31 Aug 2010

Never under estimate the power of outdoor advertising. The Gauteng Department of Education knows that outdoor is a powerful visual medium...

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Superga renews advertising with Summer Range
07 Sep 2010

According to Wideopen’s Sales Director, Ryan Cohen, Superga recently released a new range of bright and pastel colours for its target audience to enjoy during summer.

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Cell-C goes Big!
22 Sep 2010

Cell-C’s media agency Carat and their outdoor media planning agency, Rapid SA, headed by Kyle Sarkas recently took on the mammoth task of ensuring a successful outdoor rebranding campaign.
(5 Comments)

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Outdoor Package for Voltbet.com
22 Sep 2010

South Africa’s premier online betting website was looking for an outdoor campaign aligned to its advertising strategy

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Launch of the World’s First Hybrid Sports Coupe In SA
11 Oct 2010

Honda’s new CR-Z model, described as a fusion of sport and ecology, hit the streets recently and can be seen in large format billboards throughout South Africa’s metropole areas thanks to Posterscope SA.

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Ster Kinekor launches 3D cinemas
19 Oct 2010

Don’t just watch movies, experience them in 3D at Ster-Kinekor‘s 3D Theatres. This is the advertising message that will be brought to all movie-goers by Ster-Kinekor via Primedia Unlimited’s large-format, outdoor advertising specialist, Wideopen Platform, from 1 October.

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M1 Underpass can become a landmark site
19 Oct 2010

ABSA has recently taken up position on the M1 Underpass, advertising its accelerated payment options, even when traffic is slow.

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Mercedes-Benz SLS AMG Outdoor Campaign
26 Oct 2010

Mercedes-Benz much anticipated SLS AMG model is now available in South Africa – the luxury car brand’s outdoor advertising campaign hit streets and shopping mall parking lots recently, playing on the cars distinctive ‘gullwing’ design feature.

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Samsung’s 3D Television shows its Curve
02 Nov 2010

“The Samsung billboard on Bryanston Bridge has its complexities in that the creative has to conform to the aesthetic design of the bridge,” says Shamy Naidu of Provantage Out of Home Media.

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Hey! Your Carfind billboard is upside down!
15 Nov 2010

Primedia Outdoor takes a gamble as first time advertiser Carfind.co.za turns its world upside down.

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Hollard target consumers
16 Nov 2010

The We Get You campaign, created by Mortimer Harvey showcases regular individuals whose shadows cast on the background, project who the individual aspires to be.

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Michelin Tyres back on Outdoor
23 Nov 2010

Creative partner TBWA alongside media agency MediaEdge ensured that Michelin’s large format outdoor campaign captures consumer attention with its ‘Outlast the road’ communiqué, drawing attention to Michelin’s 70 000km warranty.

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Citilites get rainbow lights
23 Nov 2010

Continental Outdoor has re-invented the use of internal illumination on its Citilite range by adding a colour changing effect which operates from an innovative internal mechanism.

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Potent nightlife site creatively targets students
23 Nov 2010

Students searching out the nightlife in Hatfield, Pretoria, are finding it easily with Po10C and it’s ‘Cock a doodle doo’, outdoor advertising campaign executed by Wideopen Platform.

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16 Days Of Activism Against Abuse Campaign
07 Dec 2010

The Salvation Army called for a concerted effort from members of the public if South Africa is to succeed in its attempts at minimising women and child abuse. A couple of industry players were of assistance in this effort.

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1215 m² Billboard for Top TV
09 Dec 2010

The Chris Hani Baragwaneth hospital in Soweto – the largest hospital in the world – got a new façade last week as Posterscope SA wrapped the facility with a multi-coloured Top TV billboard...

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Steaming Billboard is The Talk of The Town
09 Dec 2010

The Knorr campaign, advertising the single sachet Cup-A-Soup by emitting steam at certain times surely drew the attention of motorist and it even featured in the Andy Rice’s Ad Feature Facebook group with numerous people commenting on the product.

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Nashua mobile gets Smartphone smart
12 Jan 2011

Targeting affluent and trendy upper LSM individuals, Nashua Mobile has signed on with Primedia Unlimited’s large format outdoor advertising specialist, Wideopen, to promote its Smartphone offering until 31 January 2011.

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Entries in for Roger Garlick Awards called
18 Jan 2011

The prestigious Roger Garlick Award, recognising exceptional strategy and innovation in media in South Africa, is open for entries! Make sure OHH's voice is heard before 9 February 2011.

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Hunters Giant Snow Globe On N1 Refreshing Capetonians
01 Feb 2011

A giant Hunters 3D billboard, emulating a snow globe, created a blogging and Twitter frenzy on the first day of its erection. Positioned on the Cape Town N1, it is a welcome icy sight for dry mouths in Cape Town’s searing summer temperatures.

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Don’t drink & drive, just keep walking
09 Feb 2011

McLaren Mercedes team driver Lewis Hamilton, and sponsor Johnnie Walker have joined forces to promote responsible drinking in Angola. Their awareness campaign has been built on a high impact outdoor advertising campaign with Continental Outdoor on strategically placed wall wraps, building wraps and gantries to ensure broad and instantaneous reach and awareness.

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Snickers Renews Sweet City Centre Ad
15 Feb 2011

The vibrant ‘Hungry? Grab a Snickers’ creative remains prominent in Pretoria on the corner of Charles and Brooklyn Roads, Menlyn Park and on a Mega Sign at Maharaj Lodge on West Street, KZN, targeting in the region of 40 000 cars per day in Durban alone.

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The New Age for Outdoor
21 Feb 2011

The New Age, together with Continental Outdoor, strategized, developed and implemented their national launch campaign for the newspaper.

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SP Media Expands Holding with Powerade
22 Feb 2011

Where better for the leading brand in the sports drinks category to command a presence than at these Action Sports arenas frequented daily by its core target market
(5 Comments)

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Penguin flies on outdoor
01 Mar 2011

The new Lesley Pearse novel, “Belle”, has shot to No 1 on the local bestseller charts after just 2 weeks of flighting on Continental Outdoors’ Citilite range.

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POD Quiz gets Premium listing
15 Mar 2011

POD (‘formally’ known as Primedia Outdoor) has listed its POD Quiz competition on the Premium Prizes website attracting a wider audience to its competition page.

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PLAYBOY is back in town and bigger than ever!
23 Mar 2011

DSTV campaign and billboards promote the magazine’s return

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Insight Outdoor wraps up ABF
29 Mar 2011

ABF Vital Support Fund has announced a media sponsorship deal with Insight Outdoor to the value of R150 000. The package includes a three month Citilight campaign which is available to the highest bidder. The offer includes printing and is subject to availability in the Pretoria / Tshwane area.

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New face for Ponte Building
05 Apr 2011

he Johannesburg skyline changed colour this weekend. Vodacom's familiar blue landmark site on the top of the Ponte Building has changed to Vodafone's flaming red.

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Outdoor and all that jazz
05 Apr 2011

Sold out!’ screamed the headlines at this year’s Cape Town Jazz festival a week before the event took place. Adding to the success was POD (‘formally’ known as Primedia Outdoor) as the only outdoor company on board as a media partner.

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Eskom Takes To The Sky
12 Apr 2011

BrandIQ, in conjunction with Eskom and agency Mediashop, recently constructed the Randburg Skysite. This site is located in the heart of Randburg CBD at the intersection of Braam Fischer Dr and Jan Smuts Avenue.
(1 Comment)

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Two more weeks to win in the POD Quiz
19 Apr 2011

Time is running out to win an iPOD Nano Multi-Touch in the POD (formerly known as Primedia Outdoor) Quiz, as the competition closes at the end of April when the main prize of a week’s free exposure on four LED super prime sites, along with a Sony PS3, is announced.

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Encyclomedia Launch it First Project in South Africa with a 1000m2 Site
11 May 2011

Encyclomedia is an Indian company that understands that outdoor is all about creative and not about rates, position or the other wisdoms. “A work of Art” as they call it.

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BlackBerry goes BIG with Brand IQ Mega Building Wrap
24 May 2011

Brand IQ, in conjunction with BlackBerry, launched its new powerful building wrap (total of 1449m2) in the heart of Pretoria CBD, connecting BlackBerry with high volumes of traffic and pedestrians. The site was selected on its merits through Starcom MediaVest Group in collaboration with NuVenture Media.

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Provantage carries Sanlam’s Legacy
24 May 2011

“Do you hope to go from leaving a will to leaving a legacy?” reads Sanlam’s emotive messaging on the Provantage owned billboard in Germiston.

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Clover Shimmering Billboard
24 May 2011

Clover's shimmering billboard, placed on Continental Outdoor Media's 4m x 10m billboard on William Nicol Drive.

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Citroen speaks to commuters
31 May 2011

French vehicle manufacturer, Citroen, has selected Unlimited’s shopping mall advertising specialist, Primall Media, to draw the attention of KZN commuters and shoppers until September this year.

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The Prime 5 Competition
07 Jun 2011

Primedia Outdoor is running a competition from 8th June until 8th September 2011 - with exciting prizes to be won every month.

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Top 10 Advertisers Outdoor Spend - First Quarter
14 Jun 2011

Ad Spend has generally increased the quarter of 2011 in comparison with the previous year. Outdoor has increased the least of all media with Cinema and Print the star performers. The Top 10 Advertisers’ ad spend on Outdoor always makes interesting reading.

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Outdoor news from Namibia
21 Jun 2011

Continental Outdoor have been going large in Namibia!

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Moneygram Teams Up with Comutanet and Gets Mega Mileage
21 Jun 2011

MoneyGram offers clients convenient flexibility in transferring money across the globe and understands that various consumer and business sectors have different needs.

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Continental Outdoor launches 2nd leg of Gautrain advertising opportunities to industry
28 Jun 2011

Seen in the picture are Bazil Lauryssen, MD of Continental Outdoor, David Moshapalo, Executive Deputy Chairman of SPG, and Barry Sayer, CEO of Continental Outdoor Media,  Continental Outdoor Media, with their partners The Strategic Partnership Group (SPG), a Bombela Concession Company partner in the Gautrain project, have launched their advertising opportunities at the six new Gautrain stations at a function held at their Head Office in Bryanston. Continental Outdoor and SPG were awarded the exclusive advertising rights for the full rapid link line at all the nine stations last year.

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PPC has the Powa Towa
21 Jun 2011

As part of a national advertising and marketing campaign, PPC Cement once again shows its strength with Powa Towas.

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Walking The Talk
26 Jul 2011

Primedia Outdoor Staff Many people showed up at Emmerentia’s Marks Park to participate in the largest walking event this past weekend - The Talk Radio 702 Walk The Talk. The attendance was eclectic with children in prams or toddling behind their parents, to celebrities and even dogs taking part.

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Breakfast Xpress want you to Smile Dammit
02 Aug 2011

Blossoms on William Nichol Smile Dammit! 94.7 Highveld Stereo’s Breakfast Xpress is encouraging listeners to do just that as they head to work every morning.

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Winter soccer spectaculars
10 Aug 2011

Primedia Outdoor embraced their outdoor spirit at the soccer spectaculars that took place in July. The Vodacom Challenge and Carling Black Label Cups took place in the month of July – a treat for all soccer lovers, attracting huge crowds.

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SAIL at the forefront of stadium advertising
01 Aug 2011

Sport industry experts SAIL have their finger on the pulse when it comes to technology and advertising advancements. In order to constantly evaluate and understand advertising requirements, SAIL commissioned extensive research to be conducted to determine the actual value of digital stadium advertising.

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Tiffany’s Biscuits brand Bryanston Bridge
26 Jul 2011

Motorists are licking their lips at the sight of the Tiffany biscuits branding across the Bryanston pedestrian bridge on William Nicol drive.

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Gautrain Advertising Comes Off Age
23 Aug 2011

The exclusive advertising rights that Continental Outdoor offer, in partnership with the SPG Group at all the Gautrain stations, has increased the reach for advertisers since the second stage of the project launched on 2 August 2011.

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Provantage ranks 8.ta
31 Aug 2011

To create brand awareness for funky new cellphone service provider 8.ta, Provantage have branded numerous taxi ranks nationally.

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4 800 M² Weighing In Excess Of 1,65 Ton Makes A Spectacular
20 Sep 2011

Anglo American recently sent out a brief saying that they wanted an outdoor site that would create a BIG IMPACT and must feel that “Anglo is a force to be reckoned with” .MMAP and one of its media owners Xtreme Media, came up with an exciting solution.

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First Sponsored Vertical Garden in South Africa
28 Sep 2011

This project also supports Cape Town’s bid for World Design Capital 2014 by actively integrating art and public private spaces. We encourage other equally committed Capetonians to get involved in supporting the bid and making Cape Town a more creative and innovative city to live in.
(1 Comment)

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Share a bright moment with Ricoffy
27 Sep 2011

Full service media agency ZenithOptimedia has planned and executed a ‘brilliant’ out of home strategy for Ricoffy, making an impression countrywide, day and night

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Building a sustainable economy with 93 000 jobs to honour Mandela
04 Oct 2011

Many South Africans do not have the privilege of earning a salary. With less than half of the South African population being regularly employed, the dire need for job creation is evidently clear. 93000 jobs for Mandela Day is therefore not only an initiative to honour Nelson Mandela, but aims to inspire individuals and businesses to create jobs for a sustainable future for all South Africans.

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Mitsubishi Announces Its Arrival with Graffiti’s Giant G-Frame
19 Oct 2011

Mitsubishi Motors South Africa recently installed a massive advert outside its new premises in Kempton Park which showcases the latest Mitsubishi Pajero. Utilising Graffiti’s G-Frame graphic tensioning advertising system, the G-Frame ad was constructed to draw attention to the motor company’s new head office.

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8ta Brands Hillbrow Landmark
19 Oct 2011

The tower is currently the highest structure in Johannesburg, and is probably the city's most recognisable landmark. It is virtually the same length as the Titanic (269m long) and tallest tower in Africa.

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Train Stations targeted by KFC
08 Nov 2011

To promote the KFC am breakfast special, highly visual branding has been put up by Provantage at main train stations in South Africa.

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Highest Building In Cape Town Available
15 Nov 2011

No 1 Thibault square is available because LG has terminated its lease. The building that sits at a 45 degrees to the city grid is one of the tallest buildings in Cape Town.

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New Look November 1 Building
23 Nov 2011

In addition to the newly rebranded premises in Linbro Park November 1’s state-of-the-art digital and textile printing facility has just added new Epson GS6000 to its stable.

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Net#work BBDO's new billboard for Mercedes-Benz
30 Nov 2011

Before Recently, a billboard was erected at OR Tambo International Airport carrying what at first appeared to be an extremely simple message: a stark white background, the words BlueEFFICIENCY and the familiar Mercedes-Benz logo with its tagline, 'The best or nothing'.

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Postbank commissions Provantage
08 Nov 2011

Postbank has commissioned Provantage to place messaging in a number of railway stations and long distance bus terminals around the country.

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Graffiti Impact Media wraps up the year with IMPERIAL iPledge
12 Dec 2011

Drivers, passengers, pedestrians and just about anyone in the Tshwane CBD will have noticed Graffiti Impact Media's latest out-of-home creation adorning the corner of Paul Kruger and Skinner Streets.

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ASA Rules Playboy Billboard May Stay
17 Jan 2012

Playboy SA celebrated a victory when the Advertising Standards Authority ruled this week that a Tracy McGregor billboard on Johannesburg's Barry Hertzog Avenue was harmless.

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Cell C's 99c Campaign Billboards
31 Jan 2012

Cell C's Kick-ass 99c storyboard campaign, it's probably the best use of 5 consecutive 4.5m x 18m billboards in SA.
(2 Comments)

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Billboards Are Effective – Proof
07 Feb 2012

The effectiveness of billboards was once again confirmed last week with a billboard in Bloemfontein. However it is not the billboard that was effective – it was the creative. The creative prompted a light night call form the Premier of the Free State to have the billboard removed – within 12 hours after it was flighted.

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Mercedes-Benz go green with a living billboard
22 Feb 2012

Net#work BBDO has unveiled another eco-billboard in its ground-breaking series for Mercedes-Benz’s BlueEFFICIENCY range – and this time, it’s painting Cape Town green with a living wall.
(1 Comment)

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Billboards Withstand Madagascan Cyclone
22 Feb 2012

Unlike New York billboard's Continental Outdoor Media’s Citilites withstood 156mph cyclone winds in Madagascar, setting safety and best practice standards for outdoor advertising companies on the large African island.

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Buying Citilite Networks from your Desk
29 Feb 2012

Continental Outdoor Media today launched its ‘off the shelf’ Citilite networks, enabling media agencies and marketers to book networked sites from their desks with ease.

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Provantage creates awareness for NRCS
05 Mar 2012

Park Station Johannesburg The NRCS (National Regulator of Compulsory Specifications) is a new agency in government. To build brand awareness, Provantage was commissioned to take the message to the targeted consumer group.

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Guerrilla 'Night Life Package' delivers energetic exposure
13 Mar 2012

Recently, international brand (and part of the Coca-Cola Company) Glacéau Vitamin Water ran a summertime campaign which aimed to reach the upper LSM (Living Standard Measure) market to raise brand awareness and in turn drive an increase in sales.

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Eskom’s “Operation Khanyisa” goes National
13 Mar 2012

Eskom gantry at the entrance to the Royal Bafokeng Stadium and taxi rank in Polokwane – site sourced by MMAP from Outsmart. Eskom’s “Operation Khanyisa” has increased its out of home (OOH) media advertising spend from February 2012. This is a two pronged campaign aimed at driving the public to report illegal power connections, as well as instilling the importance of consuming electricity legally and safely.

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AUDI South Africa Books Biggest Billboard in Southern Hemisphere
21 Mar 2012

Outdoor Exchange in collaboration with MediaCom continues to push the boundaries of creativity with yet another campaign, this time for the launch of Audi’s new A5 model.
(1 Comment)

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Q&A about Biggest Freestanding Billboard
28 Mar 2012

Last week we reported on the biggest freestanding billboard in th eSouthern Hemisphere. Here are some interesting Q&A about the billboard.

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Critically Endangered Bird Conservation Given Billboard Wings
03 Apr 2012

Birdlife South Africa, recognised as one of the world’s most effective conservation alliances, has raised awareness of critically-endangered birdlife in South Africa, resulting in membership growth and heightened preservation of delicate habitats

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Imperial’s I-Pledge Engages South African Road Users
03 Apr 2012

IMPERIAL Holdings launched its I-Pledge safety campaign on South Africa’s roads at the end of 2011. Aimed at changing the attitude of pedestrians, bus and truck drivers, motorists, cyclists and bikers, the campaign included outdoor in its media mix.

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Off the Board: Maximising Reach with Citilites
10 Apr 2012

Citilite on Kirkness Street at the Loftus Versfeld Sport Stadium – listed on MMAP’s Data OUT/side® Continental Outdoor Media’s Citilites in Madagascar have shown that these sturdy structures can withstand a cyclone but what else can this format deliver?

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Best April Fool's Joke This Year
11 Apr 2012

Tractor Outdoor, a Cape Town-based independent outdoor media company, have taken their creative outdoor advertising offering to a whole new and er, higher, level. Mountain high in fact.

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Beard growing billboard
11 Apr 2012

As a way to amuse and interact with its local customers, Bronx Men's Shoes SA early last week unveiled an interactive beard growing billboard in Cape Town.

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All Signs Lead To Woolies
17 Apr 2012

The new and largest Woolworths store, to be opened at Nicolway Shopping Centre next week, already has customers intrigued, with its large and impactful billboard sign outside the centre.

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Hobart's SuperSPAR billboard comes alive
17 Apr 2012

Hobart's SuperSPAR in Bryanston, a year since its opening, has posted a billboard advertisement, designed by TBWA Hunt Lascaris Durban, that draws attention by making the billboard come alive.

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Eco Power Towers Branded
24 Apr 2012

Vodacom recently branded five ‘Eco Power Towers’ in Gauteng. The free-standing structures with space for branding and a solar panel at the top

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Africa's largest building wrap
24 Apr 2012

In December 2011 the installation of the biggest building wrap project Africa has ever seen was commissioned. This is a 26,000sqm of printed PVC mesh. To coincide with the centenary celebrations of the African National Congress (ANC), a decision was made to wrap the four huge cooling towers that loom above the town of Bloemfontein, with the faces of all 12 past and present ANC presidents.

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It's Miller Time!
03 May 2012

In a recent campaign (November 2011 - end February 2012) 'Miller Genuine Draft' made use of a number of outdoor advertising sites in key locations to effectively reach their target consumers.
(1 Comment)

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Love Life launches their new media campaign 'NAKANJANI'
02 May 2012

Love Life launches their new media campaign 'NAKANJANI' with 10 billboards from Penny Black Outdoor.

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Emirates Vertical Garden Gets a Silver Obie - Well done
09 May 2012

Tractor Outdoor has been awarded a Silver Obie Award for their “Emirates Vertical Garden” Campaign in Kloof Street, Cape Town. This was announced at the 70th Annual Outdoor Advertising Association of Americas awards ceremony on Wednesday night at the Fontainebleau Hotel in Miami.

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Timing is of the Essence for Linctagon
08 May 2012

Linctagon Gantry on Zambesi Drive, Pretoria - sourced by MMAP from Design Initiatives  It’s the time for sniffles and sore throats as the cold weather makes its way south after a brutal European winter. What better time to get consumers to defend their bodies against the inevitable viral onslaught?

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Off the Board: N14 – Gauteng’s Cinderella Highway
16 May 2012

Gauteng is the smallest province in South Africa, with the highest level of urbanisation (the Johannesburg/Pretoria axis) with around 9 million inhabitants (Source: Census 2001). Media planners are well aware that, as the country’s economic hub, it experiences the highest level of demand for OOH as well as the highest level of clutter.

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Clover extends the magic to billboards
16 May 2012

Supporting its 45-sec TVC, initially flighted in October last year, Clover's Way Better campaign takes to the streets with a range of billboards that bring individual characters to life from its Milky Way ad.

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Shanghai Develops Environmentally Friendly Billboards for Mercedes Benz Remanufactured Parts
06 Jun 2012

The Old Shanghai Firecracker Factory has implemented an innovative billboard campaign to promote and educate consumers on the positive environmental impact of Mercedes-Benz South Africa (MBSA) Remanufactured GenuineParts.??

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Interesting Billboards seen on Facebook:
14 Jun 2012

3D extensions add huge impact and memorability to billboards and this is no exception.

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Highest Building In Cape Town Available
03 Jul 2012

No 1 Thibault square is available because LG has terminated its lease. The building that sits at a 45 degrees to the city grid is one of the tallest buildings in Cape Town.

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AUDI South Africa Books Biggest Billboard in Southern Hemisphere
03 Jul 2012

Outdoor Exchange in collaboration with MediaCom continues to push the boundaries of creativity with yet another campaign, this time for the launch of Audi’s new A5 model.

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Do you have Billboards in South Africa's Top 10 most Affluent Areas?
03 Jul 2012

The estimated total household monthly income held by South Africa’s urban homes was recently released ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton / CTP’s urban retail and readership consumer research survey.

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Quiet on the Court,Please! Weighty Wimbledon board
11 Jul 2012

Ogilvy Johannesburg recently created a billboard advertisement with real (synthetic) grass for a SuperSport high definition (HD) campaign.
(1 Comment)

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Church Blasted over Anti-Gay Billboard
18 Jul 2012

A Pretoria church is at the centre of controversy and is the subject of an investigation into why it included “homosexuality” on a list of afflictions it portrayed on a billboard, while inviting people to be saved.
(3 Comments)

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Outdoor Ad Company Launches Online Entrepreneur Directory
25 Jul 2012

Continental Outdoor Media has launched an online business directory to provide existing small-to-medium sized clients an additional channel for exposure. “This extension of our client offerings is just one of the innovative ways in which we wish to partner with our client base so that their businesses ultimately grow,” said Lyn Jones, Continental Outdoor Media’s marketing manager.

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Speedbranding Durability with Shade Cloth
30 Jul 2012

Speedbranding is fast becoming one of the most popular outdoor advertising mediums for small and large companies, because of the fact that it stands out in a sea of overcrowded marketing;

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Jobs Campaign: DA has Gauteng in its sights
30 Jul 2012

Below are DA Leader Helen Zille's remarks at the unveiling of a ‘Working for Change. Working for Jobs' billboard next to the Soweto Highway.

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TV presenter ignores court order
31 Jul 2012

SABC2 Morning Live breakfast show presenter Vuyo Mbuli and the city council of Matlosana are still embroiled in legal proceedings regarding a share of revenue from a billboard Mbuli’s firm had erected on municipal ground around Klerksdorp.

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Nando and Provantage promote Freedom of Expression
07 Aug 2012

As a response to the outcry around their xenophobic? TVC, Nando's commissioned Provantage to brand the wall alongside the M1 North highway.

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Standard Bank - Pride Of Place With New Cedar Road Hoarding
20 Aug 2012

Out-of-home media specialist Graffiti Impact Media recently secured its latest council-approved outdoor site on one of Johannesburg Northern Suburbs’ busiest roads

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Big News, small price
22 Aug 2012

A new campaign for The Times has been extended onto a huge 30 x 50 metre building wrap on the Braam Fisher Eloff Street building in Johannesburg

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GraffitiImpact Media Takes Pride Of Place In Jo’burg CBD
05 Sep 2012

Large format out-of-home specialist Graffiti Impact Media has managed to secure one of Johannesburg CBD’s most sought-after outdoor sites with their council-approved building wrap on the corner of Sauer and Commissioner Streets.

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Media Inflation index
05 Sep 2012

Outdoor Advertising, as was the case in the previous two years did not increase rates. This effectively means a rate decrease of 15%. This can only come from one place and that is the bottom line. Why does the other media forms beats inflation but outdoor advertising can not.

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Festival Goers Perfect Outdoor Advert
11 Sep 2012

The organisers of the annual music festival, OppiKoppi, knew that the fastest way to get publicity was to stage a billboard campaign, and they were right.

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Grand-Pa Wraps Up Skinner Street
03 Oct 2012

Graffiti Impact Media’s latest out-of-home execution for Grand-Pa puts South Africa’s best-known pain reliever in full view of thousands of daily Tswhane commuters, on the corner of Paul Kruger and Skinner streets in the heart of the CBD.

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Palestine solidarity billboards go up in South Africa
10 Oct 2012

The Palestinian solidarity movement in South Africa (through two organziations, BDS South Africa and the Palestine Solidairty Alliance) have taken out over 12 billboards across South Africa to graphically explain the Israeli Occupation of Palestinian lands.

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Great outdoor + worthy causes = viral
10 Oct 2012

One of Guerrilla IMC's latest projects has not only dispelled the myth about 'drivers' right' boards being less impactful than 'drivers' left' but has also highlighted the need for "Outdoor specific creative".

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PRASA Billboards feature Dickies Campaign
17 Oct 2012

Aimed predominantly at blue-collar workers, the Dickies Strong Man Campaign features the strength, durability and safety of the latest range of men’s apparel.

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New campaign amplifies the power of Doom
25 Oct 2012

Many great campaigns begin with a simple idea, or rather a question. In the case of insect killer Doom’s new campaign, the question is “What is the actual power of Doom?”

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Research Proves The Efficacy Of Rotation Of Citilites
31 Oct 2012

The out of home advertising industry now has research to prove the efficacy of rotating Citilite messages every 2 weeks to increase a brand’s reach.

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It’s a wrap with the Mercedes-Benz M-Class
06 Nov 2012

With its “Living Wall” green wrap at the V & A Waterfront, Cape Town, Mercedes-Benz South Africa (Pty) Ltd introduces the latest M-Class – the most fuel efficient SUV in its class – in a unique and environmentally friendly space.

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Doom Ad the bravest, most challenging outdoor execution
06 Nov 2012

Insect control brand, Doom, wanted to reflect its true power; and so Continental Outdoor Media embarked on the grueling challenge of executing the ‘image’: a mammoth billboard with approximately 6000 shoes to fit into the shape of a Doom spray can.
(1 Comment)

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Jack Daniel’s Tennessee Honey billboards hit sweet spot
13 Nov 2012

Since it’s launch in South Africa in July, Tennessee Honey has literally been flying off the shelves.

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Emirates growing billboard reaches new heights with MediaVest
14 Nov 2012

Imagine a billboard that grows without production costs? Imagine that it generates R700 000 of PR exposure on various platforms, 25-million blog visits, 106 811 Tweets and 469 373 Facebook likes.

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City of Cape Town Scaffold Collapse – Who is responsible?
21 Nov 2012

The tragic death of a person and the injury of others at the Linkin Park concert in Cape Town is concerning to the outdoor advertising industry especially in the light of the fact that the structure were certified safe by an engineer. The concern of the industry is that the “permanent” structure companies will feel the inevitable regulatory backlash. It is time that we call a spade a spade.

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Continental Outdoor Media - Controversial Billboard
21 Nov 2012

The removal of an advertisement poster from a Continental billboard recently prompted them to make a formal statement. The content was headed “Israeli Occupation of Palestine”, and further alleged in the body copy “Israel’s occupation of Palestine” is illegal under International law.

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Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA
28 Nov 2012

Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.

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Anglo American campaign
27 Nov 2012

After the successful launch of the Anglo American campaign that was flighted last year in October 2011, Anglo American decided to renew and change creative on the iconic site on Anderson Street in Johannesburg

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Alliance Media works on the arrival of the 2013 Range Rover
05 Dec 2012

After many years of waiting, the all-new Range Rover 2013 is being launched in South Africa and Alliance Media has been chosen to erect billboards for Land Rover for this launch.

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WONSA's most popular Article for 2012
ASA Rules Playboy Billboard May Stay

20 Dec 2012

Playboy SA celebrated a victory when the Advertising Standards Authority ruled this week that a Tracy McGregor billboard on Johannesburg's Barry Hertzog Avenue was harmless. The billboard has since been removed. The fact that it was WONSA's most read article for 2012 does not say much about our industry or perhaps it does.

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Where are the AFCON Billboards
18 Jan 2013

Lebogang Maile, MEC for sport in Gauteng said he was disappointed there were no signs of the tournament coming to South Africa in less than a week's time. Some 12 months or so before the start of the 2010 World Cup finals, there were billboards all over the country. Even a week before the start of Afcon finals, there are no marketing and promotional campaigns.
(1 Comment)

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Continental Outdoor in Support of Afcon
23 Jan 2013

Continental Outdoor is proudly supporting the Africa Cup of Nations (Afcon) 2013. They kick-start soccer fever at Africa’s most prestigious soccer tournament, even before the official, already sold-out opening game on Saturday between South Africa and Cape Verde.

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3-D in Vogue
01 Feb 2013

Motorists travelling along William Nicol Drive in Sandton or the M1 motorway see two 3-D ads.

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Township Wall Media empowering local communities
30 Jan 2013

South African townships feature among the precious jewels of our beautiful country, being a rich source of culture and heritage, with a large majority of the South African population living in these areas.

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Proper Artwork makes Billboards Work
14 Feb 2013

Cars.co.za has launched a billboard campaign in Gauteng with a simple and very effective creative. It will attrack the attention of thousands of South African motorists on a daily basis. The billboards are placed at eight strategic locations around Gauteng, including Pretoria, Midrand and Johannesburg.
(1 Comment)

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Chappies Street Art Campaign
13 Feb 2013

Iconic South African bubble gum brand, Chappies, paid tribute to its supporters this January by creating and sharing six edible street art pieces, each inspired by "Did You Know?" facts submitted by South African fans. Thousands of YouTube views and significant social media engagement show that Chappies fans have really taken the artworks to heart.

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Largest Billboard in Cape Town
28 Feb 2013

Located on the extremely busy Marine Drive, this site measures over 350m² and is uniquely designed to fit its location. This location is one of a few sites that DSTV have across the Peninsular.

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Piece of Billboard History
14 Mar 2013

Primedia Outdoor made African billboard history when it switched on Africa’s first and largest national road LED billboard. It is located in Johannesburg on the NI South between Beyers Naude and Malibongwe Drive.

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Samsung changes Cape Town’s Skyline
14 Mar 2013

Samsung Electronics have recently taken ownership of the branding rights of one of the tallest buildings in the City of Cape Town – This site was previously known as the “Shell” Building when it was first built in 1976 and Samsung is only the 3rd brand in almost 40 years to grace this iconic location.
(1 Comment)

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Coca-Cola signs with Graffiti Impact Media again
22 Mar 2013

Coca-Cola SA has renewed its contract with Graffiti Impact Media to maintain its prime outdoor advertising location on the Life Centre Building in Johannesburg’s City Centre.
(1 Comment)

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The world’s largest LED display, brought to you by Absa and Barclays
27 Mar 2013

Absa, a member of Barclays, today switched on the world’s largest Light Emitting Diode (LED) display of its kind. This world first will transform the Absa Towers building in Johannesburg’s CBD, making it an instantly recognisable icon in the City’s skyline.

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Innovative Billboard On The N1 In Cape Town
03 Apr 2013

South Africa’s No.1 fortified wine Sedgwick’s Old Brown is raising the bar on out of home media design with its new billboard, a 3D glass box complete with a fireplace and bubbling smoke.

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The Bells Man of Character Campaign
10 Apr 2013

Continental Outdoor Media implemented an integrated media campaign merging billboards to a social platform enabling the man on the street to vote to “give that man a Bells”. The people of Jozi are being given the opportunity to recognise local unsung heroes, by putting their names on “Neon Lights”, in the form of the Bells interactive sites all over Johannesburg. The Bells Man of Character campaign encourages consumers to nominate, by SMS, the names of the not yet recognised heroes in their lives.

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Massive Heineken Wrap
10 Apr 2013

Measuring a total of 6,435 metres of total print area, the Heineken building wrap is an eye-catching landmark visible to motorists travelling along the M2. As part of Heineken’s global brand awareness campaign, out of home creative agency Encyclomedia delivered high impact 3D creative for the iconic beer’s building wrap in downtown Johannesburg.

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Sunfoil – creating a lasting impression
17 Apr 2013

A one ton Sunfoil Giant Bottle modelled on those stacked on supermarket shelves has been positioned on the grass embankment at Sahara Stadium Kingsmead in Durban.

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Draftfcb Social Marketing Drives Success For Operation Khanyisa
03 Apr 2013

Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.

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Suspended In Time!
01 May 2013

Ad Outpost recently unveiled its latest bridge billboard for Picot and Moss, which showcases a TAGHeuer watch. Sales Executive, Jillian Chamberlain responsible for servicing this account comments further, “this was a fantastic campaign to work on, and the client, Jennifer Moss was brilliant to deal with. From the offset, she showed passion and vision for this campaign”.

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Billboards maximize creative use of the ad space
22 May 2013

Penny Black Outdoor's original holding of five iconic consecutive billboards on the R21 highway between Irene and Olifantsfontein has been their most prominent and successful billboards to date. These billboards were erected in the hope of maximizing creative use of the ad space by agencies and brands;

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Creative is King for Spar Campaign
22 May 2013

When the creative is done right, billboards become a powerful platform for any brand. This was the case for food retailer Spar with a multiple billboard campaign on the R21, direction Pretoria. T

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Silent Movies On Billboards For Allan Gray
22 May 2013

Alistair King, CCO at KingJames explains the concept behind the award winning Allan Gray ‘You wait because it’s worth it’ Out Of Home campaign.

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Provantage continues to give PPC the 'Powa'
29 May 2013

After two extremely successful years of brand exposure, cement producer PPC has continued its relationship with the Powa Towa offering from Provantage.

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Billboard flattens car parked at mall
26 Jun 2013

A massive billboard came crashing down on a car after allegedly being knocked over by a truck in Cape Town.

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Wall of Shoes Doom Campaign wins a silver at Cannes Outdoor Lions
01 Jul 2013

The winners of the Cannes Outdoor Lions awards have recently been announced at the festival in France. The South African Wall of Shoes campaign for Doom Super, Tiger Brands, conceptualised by TBWAHuntLascaris and implemented by Continental Outdoor Media, won a Silver award. This is a wonderful accolade for a great example of superbly creative ‘home-grown’ Out-of-Home (OOH) media.
(1 Comment)

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Strawberry Launches PRASA Portfolio
18 Jul 2013

Strawberry Worx has launched its Passenger Rails Agency of South Africa (PRASA) portfolio by developing sites on prominent railway bridges in Gauteng. The sites were taken by important advertisers like OMO, Mac and Wimpy.
(5 Comments)

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Drive the Mandela Day
18 Jul 2013

Continental Outdoor Media are honouring the fourth Nelson Mandela International Day on 18 July 2013, by donating in excess of R500K worth of out-of-home (OOH) sites to the Nelson Mandela Centre of Memory .

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Motlanthe kicks off anti-poverty programme
31 Jul 2013

Deputy President Kgalema Motlanthe has on Friday kicked off a two-day anti-poverty programme in the Eastern Cape with a visit to the Nelson Mandela Bay Municipality -a campaign displaying a number of billboards that will be positioned at provincial gateways, including airports and provincial entry points such as the Garden Route.

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Good Causes awareness for the SA National Lottery
31 Jul 2013

The Marketing Kraal is working with Gidani, the SA National Lottery Operator to create awareness on funds allocated to Good Causes by the National Lottery Distribution Trust Fund.

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Landrover on a night drive
22 Aug 2013

Innovative billboard design gives drivers the illusion of an approaching herd of Wildebeest on a night game drive – while in reality they are in the city. This captivating image is supported by only one word,

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Group for the elderly slams ANN7's 'humiliating' billboard
28 Aug 2013

The SA Older Persons Forum says ANN7's billboard advert on the N1 near Sandton is discriminatory and has laid a formal complaint against it.
(2 Comments)

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Jaguar has gone big on advertising for their new F-TYPE roadster
28 Aug 2013

Jaguar has gone big on outdoor advertising for their new F-TYPE roadster – 60 by 15 metres big to be exact.

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Bloody advert causes a shiver
28 Aug 2013

A billboard advertising a new crime channel on satellite TV has been criticised for the "horrifying" content, which is being seen by motorists on busy Johannesburg roads.

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Unsold Billboards Supports NGO
04 Sep 2013

Continental Outdoor Media, through their contribution of unsold billboard inventories, is contributing much needed media awareness for Afrika Tikkun, an NGO that is focused on the sustainability and transformation of communities.

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Engen takes the fight for paraffin safety to the shops
04 Sep 2013

Engen, South Africa’s leading petroleum products and convenience company, is continuing its tireless campaign to raise awareness on the safe handling and storage of paraffin – this time by painting striking murals on 26 spaza shop walls across the country.

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OUTsurance’ Out-Smarts It’s Competitors
11 Sep 2013

The creative designs were conceived to take the brand communication of OUTsurance forward in a way that appeals the masses,

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OOH Innovations from Icon Brand Yum Yum
18 Sep 2013

Yum Yum in collaboration with Continental Outdoor Media, use the outdoor advertising medium effectively to resolve overall business objectives. Yum Yum peanut butter was voted as one of South Africa’s top 30 Icon Brands in the Ask Afrika TGi Iconic Brand Awards hosted in Johannesburg in July and recently renewed their contract with Continental Outdoor Media.

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ANN7 must apologise says forum
18 Sep 2013

The South African Older Persons Forum, an organisation for the rights of senior citizens, demanded an apology from the Gupta's 24-hour News Network ANN7.

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Cars.co.za dominates Cape Town’s Highways
09 Oct 2013

This project was just another great way of getting high impact exposure around Cape Town without blowing the budget.

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ABSA "PROSPER" Brand Campaign Takes Over SA Outdoor Space
17 Oct 2013

Absa, wholly owned by Barclays Africa Group, has launched a new national brand campaign, called Prosper. Built around the global Barclays Group’s vision of helping people achieve their ambitions – in the right way, the campaign’s underlying message is that everyone has the potential to prosper and that Absa can provide people with the right tools and knowledge to do so.

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SA’s first edible billboard
17 Oct 2013

The six-metre by three-metre billboard was made out of 2 106 KOO cans. Community members lined up to witness the event and at the end, received a can as the billboard was being dismantled.

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ANC advertisments to come down
13 Nov 2013

Billboards advertising the ANC have been discovered on the grounds of an additional three city schools in Cape Town. At least three other schools have billboards advertising the ANC on their grounds - and all of them will be removed as soon as possible. The Cape Times reported earlier this week that a billboard advertising the ANC had been removed from the grounds of a city school following complaints by the DA.

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Billboard proves size matters
20 Nov 2013

When it comes to watching a movie, size definitely counts, as the new Ster-Kinekor billboard on the M1S near the Grayston Drive off-ramp in Sandton proves.

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Mandela Centre of Memory gets high impact exposure
27 Nov 2013

The 18th of November saw the launch of The Nelson Mandela Centre of Memory. A number of high profile people were invited to celebrate a great part of South Africa’s heritage. Bazil Lauryssen, the CEO of Continental Outdoor Media, was one of the attendees. During the course of the year Continental Outdoor Media has donated, in total, R 820 000 worth of out-of-home (OOH) sites to The Nelson Mandela Centre of Memory to drive home the message that every day should be made a Mandela Day.

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Township Wall Media empowering local communities
27 Nov 2013

South African townships feature among the precious jewels of our beautiful country, being a rich source of culture and heritage, with a large majority of the South African population living in these areas.

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SANRAL on Billboards - WTF
05 Dec 2013

Sanral has stepped up its campaign to encourage people to get e-tags, and there is some activity at e-toll shops ahead of the launch of e-tolls on Tuesday. It seems that organization so vehemently against billboard has finally seen the light.

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ANC adverts hits back at DA campaign
05 Dec 2013

The Gauteng province's advertising boards in the ANC colours is a threat to the country's democracy, the FF Plus said on Wednesday. Really? It seems like a little bit of gamesmanship form the opposition.However outdoor advertising is the winner in this debate.

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Outdoor Chosen for Champion for Children
11 Dec 2013

Outdoor electronic billboards showcased the Nelson Mandela Children’s Fund ‘Champions for Children’ campaign, providing high frequency scheduling of eye-catching, animated messages countrywide...

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Outdoor Contribute To Iconic Mandela
11 Dec 2013

July is Mandela’s Birthday and with the United Nations declaring 18 July "Nelson Mandela International Day", in recognition of the former South African president's contribution to global peace and freedom, Mediacom and Grey sourced free outdoor advertising space for the Nelson Mandela Fund for Nelson Mandela Day on the 18th July.

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Spreading the power of Madiba Magic
11 Dec 2013

Mention Nelson Mandela’s name to anyone, anywhere in the world and you’ll see how blessed we are. Tata Madiba, as he’s fondly known, has been more than a president and revolutionary – he’s been the nation’s father. His selflessness is no doubt inspirational to the universe. Mandela Day was started to honour that same selflessness that Nelson Mandela has shown.

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More than Mandela 67 minutes...
11 Dec 2013

In commemoration of the global icon’s birthday, many took to the streets to make that little yet significant contribution to society. On the 18th of July, Outdoor Network Limited and Mindshare joined forces to be ‘educators’ at the Yeoville Community School.

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Drive the Mandela Day
11 Dec 2013

Continental Outdoor Media are honouring the fourth Nelson Mandela International Day on 18 July 2013, by donating in excess of R500K worth of out-of-home (OOH) sites to the Nelson Mandela Centre of Memory .

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The Lenghts Some People Will Go To…
18 Dec 2013

It is amazing to what lengths – and heights – some people are prepared to go, when the challenge is put before them.
(1 Comment)

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Iconic Ponte Sign Changes Hands
12 Feb 2014

Continental Outdoor Media has acquired the advertising rights to Ponte City, the tallest and most iconic skyscraper to grace the Jo’burg City skyline. The massive advertising structure, 15m high and 132m long, is supported on the Ponte City roof and proudly affords Vodacom ownership of the city skyline with an almost 360 degree view from many kilometres away.

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Unemployment issues form basis for billboard campaign
19 Feb 2014

The issue of unemployment is one that Quest Staffing Solutions, Africa’s leading staffing solutions company, takes very seriously. So much so, that it forms the basis of their latest billboard campaign #jobpolitics, unveiled recently on highways and in city centres in Gauteng, Durban and Cape Town.

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Love and a Coca-Cola billboard
26 Feb 2014

Romance is alive and thriving if the enterprising actions of a young man in love are anything to go by. André (his real name) contacted Coca-Cola to see if he could utilise the Primedia Outdoor billboard just off the N3 at Rivonia Road in Johannesburg to propose to his girlfriend Nadia.

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Billboards again at the centre of a political spat
11 Mar 2014

The ANC and the Democratic Alliance (DA) are at it again over another of the opposition's billboards criticising the ruling party. The ANC has slammed the DA for its latest campaign which blames the ruling party for last week’s load shedding.

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First anniversary of Project Lumen launch
19 Mar 2014

The 19th of March marks the first-year anniversary of the launch of Project Lumen in Johannesburg - the world's largest LED (Light Emitting Diode) display by ABSA/Barclays.

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Supersize McBillboard 'a distraction'
02 Apr 2014

The eThekwini municipality has dashed to court to have a huge McDonalds advertising billboard removed from the top of a Durban building because it is a serious distraction to drivers on the N3 and a fire hazard.

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Admadmedia sponsors Earth Hour campaign
16 Apr 2014

WWF’s Earth Hour is the world’s largest grassroots movement for the planet. In 2013, it inspired a global community of hundreds of millions of people in over 7000 cities, across 154 countries, across all continents to switch lights off for an hour to show support for the environment. This year they aim to do even more, and Admadmedia was happy to get involved.

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New Ricoh campaign uses light-hearted political humour
16 Apr 2014

The new OOH campaign from Ricoh SA uses light-hearted political humour as it encourages South Africans to 'Imagine. Change' and it uses a cartoon of Helen Zille and Julius Malema embracing to make the point.

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Coca-Cola celebrate 20 years of our Rainbow Nation
23 Apr 2014

In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.

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Distell puts Bisquit on a MakroStatic
29 Apr 2014

Distell took out media space on MegaVision Media’s Makro MegaStatics for the month of April to promote the high end cognac brand, Bisquit. Distell first invested into the global brand in April 2009 when they purchased Bisquit’s trademark.

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Nedbank pioneers first-in-SA Billboard technology
07 May 2014

Nedbank has amplified its campaign to encourage people to be more ‘savvy’ with their money through the innovative use of a water billboard in the forecourt at Sandton City, Johannesburg, which displays messages in water droplets as they fall.

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The extra mile in Out of Home with Initiative Media Durban and SA Home Loans
07 May 2014

Michele Munro Non-negotiable for any long-lasting relationship are values such as respect, honesty and integrity. But it is also important to really understand what is key to the client and deliver on these requirements. In this instance a sense of urgency and attention to detail are truly important.

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Lighting the way
13 May 2014

On 30 April 2014, at around 6:30pm, launch-party guests of Primedia Outdoor and North-bound commuters along the stretch of the M1 North, between Grayston Drive and Marlboro Drive, witnessed the powering up of the company’s second super LED-screen billboard within a year.

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Razor Sharp advertising.
21 May 2014

Ad Outpost and The Imagination Lab have given Schick a truly liberating billboard to introduce the new Schick Hydro razor.

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OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards
17 Jun 2014

lvy & Mather won the Direct Lions Grand Prix for its delightful #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead.

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The full Story of the Stolen MINI Billboard
03 Jul 2014

The story of the MINI Cooper billboard demonstrated how some things are simply overlooked.

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Universities select PocketMedia® to make students feel at home
08 Jul 2014

While first-year university students are about to embark on one of the most exciting and enjoyable phases of their life, this is probably the first time that they will be living away from home and they are thus faced with many uncertainties that can make the process stressful and daunting.

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