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Telkom Goes LED
Published on 26 August 2015



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Outdoor
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Telkom Goes For LED
26 Aug 2015

1.7 million motorists commuting between Johannesburg and Pretoria will most certainly have noticed the latest Primedia Outdoor Super LED billboard, lighting up the Danie Joubert freeway, since the big switch-on in July.

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Street Furniture
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Hollard Bus Shelter Campaign
26 Aug 2015

The new Hollard bus shelter campaign is set to significantly change the out of home landscape in Johannesburg. Through the highly innovative use of old bus shelters, M&C Saatchi Abel created a concept that illustrates the type of living spaces that Hollard insurance can insure.

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Expert Opinion
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The Rise of the Emerging Market and what it means for Brands
26 Aug 2015

ProActive™’s Kirsten Mercer and Makhetsi Phakoa unpack the South African emerging market segment and explain the reasons why this consumer is becoming increasingly more valuable for brands wanting to grow their market share.

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Why programmatic buying should be a core part of your marketing strategy
26 Aug 2015

Andre Steenekamp Programmatic buying is becoming a big business as advertisers work to drive more value from their ad spending to leverage customer data. Andre Steenekamp of 25AM discusses why this trend is set for lift-off in South Africa.

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Properties can use creative spaces to earn millions
26 Aug 2015

David McKenzie, MD of BOO! Surprising Media Solutions Typical revenue streams for retailers include rental from tenants, parking and turnover clauses, but with alternative or non-GLA (Gross Lettable Area) spaces fast becoming hot property among blue-chip brands looking for fresh ways to entertain and engage consumers, additional income opportunities that generate millions are quite literally staring property developers and mall management in the face.

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Out-of-home is now at the centre of advertising
26 Aug 2015

Mauricio Sabogal, CEO, Kinetic Worldwide When you see posts becoming viral, you learn about the effectiveness of the ad campaign. For OOH, the amplification by social media is immense, says Mauricio Sabogal, CEO, Kinetic Worldwide & Amit Sarkar, COO, Kinetic India

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Africa
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Nigeria: Oshodin - Measurability, Consumer Insight Still Challenges in Outdoor Advertising
26 Aug 2015

 Mr. Dan Oshodin Redefining the Out-of-Home sub-sector is currently on the front burner of the advertising industry. In this interview with the Managing Director, Posterscope Nigeria, Mr. Dan Oshodin he spoke on the global trend in the industry and the need for practitioners to promote self regulation

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International
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OOH Advertising revenue in US goes up by 3.8% in Q2 2015
26 Aug 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

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