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Research Demostrates Opportunities
Published on 16 April 2014



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General
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Research demonstrates Outdoor Advertising Opportunities
16 Apr 2014

GfK conducted research in South Africa, Kenya and Nigeria on the retail landscape and how consumers choose. Modern and convenient are the key aspects of the research. Outdoor advertising operators would do well to take note of this research.

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India: OOH players prepare for slump as IPL approaches
16 Apr 2014

This headline published by FEPE seems to be of a contradictory nature. OOH usually benefits from sporting events. When the IPL moved to SA a couple of year ago OOH were one of the main beneficiaries. The Indian Media landscape however teaches us that media buying is erratic everywhere.

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Outdoor
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Admadmedia sponsors Earth Hour campaign
16 Apr 2014

WWF’s Earth Hour is the world’s largest grassroots movement for the planet. In 2013, it inspired a global community of hundreds of millions of people in over 7000 cities, across 154 countries, across all continents to switch lights off for an hour to show support for the environment. This year they aim to do even more, and Admadmedia was happy to get involved.

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New Ricoh campaign uses light-hearted political humour
16 Apr 2014

The new OOH campaign from Ricoh SA uses light-hearted political humour as it encourages South Africans to 'Imagine. Change' and it uses a cartoon of Helen Zille and Julius Malema embracing to make the point.

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Training
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Book your place for OOH Training courses
17 Apr 2014

Voxvendi have a total of 6 courses that will be presented at various locations in Johannesburg during May 2014. A Beginners course and 5 advanced courses will be presented to enhance skills of outdoor operators. VoxVendi is a training initiative aimed at the outdoor advertising and cover a variety of subjects

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Africa
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Harare International Festival of the Arts
09 Apr 2014

Alliance Media Zimbabwe, the country’s largest provider of billboards and outdoor advertising media has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.

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Unlimited
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Digital screens light the way for Philips’ LED offering
15 Apr 2014

Phillips Lighting chose Primall Media, Primedia Unlimited’s shopping mall advertising specialist, to help consumers see the light when it comes to LED lamps.

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International
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Billboard Made With Rabbits Advertises a Pizza Made With Rabbit
15 Apr 2014

An Easter special in bunny-burdened New Zealand: It's just like your mom always said: When life gives you a plague of rabbits, make a rabbit-pelt billboard.

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