Commuter Shelters provide localised opportunities for BIC
05 Mar 2014
To target primary schools, BIC approached Provantage to brand a number of commuter shelters across the greater Johannesburg area. The brief was to target primary school learners, their parents and their care-givers. As such, the campaign was implemented quite strategically with 50 shelters selected in the very areas that targeted this consumer group, that is, in close proximity to schools and along school routes.