Penny Black Outdoor has taken part in this year’s Reach for a Dream Slipper day on the 1st of August by sponsoring the guys and girls at Posterscope with their very own pink slippers and a slipper day sticker.
Cape Town's Protea Hotel Fire & Ice! is currently undergoing a renovation. Unlike other construction sites that are an eye-sore, The Protea Hotel Fire & Ice! Cape Town team andJupiter Drawing Room in Cape Town created a space that ignites the market and offers guests and brand ambassadors an opportunity to engage and share their décor ideas to the Protea Hotels team via Facebook and Twitter.
To promote Orange Cabs in key areas, including Randburg, Sandton, Midrand, Parkview and Morningside, the brand partnered with Provantage Media Group to implement a highly targeted commuter shelter campaign.
On a cold winter morning, British American Tobacco Zimbabwe (BAT) executives woke up to find an unlikely guest - a competitor's billboard - outside its head office along the busy Simon Mazorodze road in the capital a week ago.
In an ingenious stunt to call attention to its digital offerings, outdoor company JCDecaux, working with BBDO Belgium, sent 53 of Belgium's largest advertisers a framed picture of their billboards as viewable on Google Street View -- and an invoice for all that free media they have received over the years.