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Billboard Causes Stir
Published on 26 November 2014



strawberry

Outdoor
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Sorbet’s billboard causes stir
26 Nov 2014

Blundering billboard by Sorbet group has the public outraged about the sexist ad. Sorbet Drybars, famous for their nail services, have caused a stir and Twitter users have been vocal about their feelings on the “sexist” billboard. The billboard placed near the M1 North between Corlett Drive off ramp and the Grayston off ramp reads: “Hey Steve, meet Nancy. She’s unpolished, unwaxed & unloved”. The “It is not ok, Nancy” ad campaign was a concept formulated as a play on the FNB “Un-Steve” yourself ad campaigns.

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Training
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Vox Vendi Training - 2015
26 Nov 2014

Vox Vendi Training had a very successful second year and has presented 6 different modules in May this year to over 80 participants. Here follows the training schedule for 2015 with two new modules included as well as new formats for existing modules.

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Expert Opinion
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Ornico launches The Media Report 2014
26 Nov 2014

Brand Intelligence™ and media research company, Ornico, today launched its second annual edition of The Media Report. Aimed at helping brands, marketers, media companies and advertising agencies better understand the forces that shape the sub-Saharan media sector, The Media Report 2014 is an electronic magazine available free for download from MarkLives.com or Ornico.co.za.

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Africa
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New Dawn as OAAN partners LASAA
26 Nov 2014

A new dawn appears to be in the offing as Lagos State Signage Advertising Agency, LASAA, a regulator of outdoor practice in Lagos initiates collaborative move with Outdoor Advertising Agencies of Nigeria,OAAN. In this report, Olamide Bakare writes on the new found relationship between the duo and the implication for the business of brand building.

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International
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How Unique Is Times Square's New Billboard? A Look At Global Outdoor Advertising
26 Nov 2014

Piccadilly Circus The spotlight is on Times Square this week, even more so than usual, as tonight is the unveiling of the most expensive billboard on the continent. Contemporary art company Universal Everything has created a video for the occasion. Google leases the eight-story-high advertising tract later this month.

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Grenoble bans OOH advertising in favour of trees
26 Nov 2014

The French Alpine city of Grenoble has decided to pull its advertising panels and to replace them with trees.

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Outfront Media Inc. CEO: Billboards Will Soon Track Smart Phones And Send You Messages
26 Nov 2014

Jeremy J. Male The $1.5 billion company once known as CBS Outdoor got a new name, Outfront Media, and started trading Thursday under ticker symbol NYSE:OUT on the New York Stock Exchange. It’s the latest move for one of the world’s largest outdoor advertising businesses, spun off from CBS earlier this year. We jumped on the phone with CEO Jeremy Male to talk about the new tech coming to billboards on a highway, bus or public space near you.

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Raise Your Questions with McDonalds
26 Nov 2014

McDonald’s has opened its factory doors as part of its transparency campaign. Individuals can record their questions on interactive billboards and McDonald’s responds to them. As part of the chain’s ‘Our Food, Your Questions’ transparency campaign, soon to be showing on American TV commercials, the brand is inviting the public to ask any questions about their food.

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