The Toyota Fortuner 4×4 Challenge – currently appearing on television, in print, on radio, at point-of-sale and on billboards as well as on the web and social media – is urging South Africans to vote for one of four local sporting heroes.
Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined focus on the mechanics of bringing the brand to ‘life’ and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: Why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?
Shopping Centres value customers more than ever says Greg Bruwer, Joint Managing Director at TLC As consumers tighten their belts and look for even more value from retailers ahead of the festive season, the focus for malls has to be about moving product off the shelves rather than brand building. The South African Council of Shopping Centres (SACSC) currently lists 1653 shopping centres generating R663 billion in retail sales annually – that’s nothing to sneeze at.
The advertising network in office lobbies and elevators are now recognised as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format.