Street Cred Media (SCM) has launched a new dynamic innovation. Forming a key part of their mega branding offerings, the new designs were displayed as part of their roadshow, demonstrating truck media as a powerful avenue of advertising.
Playing in the medium of truck art, it is transforming transit media, using this powerful platform as a story board to display high definition 3D creativity.
By exploiting the medium's full potential to reach over 20 million commuters each week, this offering communicates a bold message and provides an effective solution to transit media. In this way, SCM has put its unique stamp on a niche product that offers brands the platform to cut through the clutter with daring and thought-provoking creative executions in order to engage with the consumer.
"3D is a way to utilise this medium in a very unique manner and offers brands a platform to effectively reach their target audience in a very different and creative way,"Â� says Garth Maluleke, Street Cred Media's managing director.
Street Cred Media's offering of 3D effects on truck media creates a 360 degree spin on the medium of television and radio. As an alternative to these traditional forms of above-the-line media, the 3D format is a unique way in which brands can combine an integrated campaign of brand building and consumer engagement.
Truck media is an effective solution which sets a new bar for the advertising playing ground, delivering a message nationwide to a wide cross section of the South African population. "This is a powerful avenue gives brands stature, enabling the communication to dominate the environment to a captive audience as the trucks travel throughout South Africa," concludes Maluleke.
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