Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful.
Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint within the transit environment. The new corporate identity reflects the finger-on-the-pulse approach and comprehensive offerings of Transit Ads™, where effective and successful engagement amongst a sought-after audience of tens of million, economically active consumers is guaranteed.
“The new look of Transit Ads™ points to the future and for us, in terms of our offerings and innovations, the future is now. The new corporate identity is representative not only of our business but also of our diverse, savvy, economically-active target audience,” says Shamendran Naidu – Executive: Transit Ads™.
In line with the new look of Transit Ads™, the highly effective, wide-reaching TRANSIT.TV™ channel has been refreshed with a new look, a new line-up and exciting new content. The digital network flights nationally on screens in taxis, taxi ranks, bus stations and train stations to an audience of over 13 million viewers every month.
TRANSIT.TV™ provides an excellent extension to traditional television advertising, increasing both frequency and incremental reach at a fraction of the cost. Recall and assimilation is extremely high and when a TRANSIT.TV™ campaign is combined with other key touchpoints along the commuting journey, brands become an integral part of the consumer’s lifestyle and shopping basket.
For advertisers, the new TRANSIT.TV™ line-up provides the opportunity for a range of sponsorship packages that are attached to various segments such as News, Sport, Finance, Parenting, Lifestyle, Entertainment, Music, Health and Food.
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