The Outdoor Advertising Industry is part of the Old Media Formats. Will it survive the new Media Formations? What are the threats and where are the opportunities? The course will deal with what was, what is and what is coming.
Date: 3 June 2015
Technology and the Media Industry - an in depth analysis of the historical role of technology in the media industry
An introduction into Programmatic buying
The technology developments so far - A look at LED,NFC, GSM and nano technology.
The Data quest - The continuing role of data in technology. This will also look at the new Measurement Council initiative and its benefits.
The potential place of outdoor advertising in the new technology arena
Synergy between outdoor and new technology, as well as challenges in the future.
A conclusion of what is going to change and what is going to remain the same in the future with regards to the outdoor industry.
9:00 - 10:00 Media evolve through technology
10:00 - 11:15 The new technology
11:30 - 12:30 Data, Data,Data
13:30 - 14:30 What is happening now - a transition
14:00 - 15:30 Outdoor Company of the future
Contact Willem Krog at firstname.lastname@example.org for bookings and enquiries
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