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The Future of Outdoor Advertising - Seminar on 3 June 2015
15 May 2015


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The Outdoor Advertising Industry is part of the Old Media Formats. Will it survive the new Media Formations? What are the threats and where are the opportunities? The course will deal with what was, what is and what is coming.

Date: 3 June 2015

Course Content:

Technology and the Media Industry - an in depth analysis of the historical role of technology in the media industry

An introduction into Programmatic buying

The technology developments so far - A look at LED,NFC, GSM and nano technology.

The Data quest - The continuing role of data in technology. This will also look at the new Measurement Council initiative and its benefits.

The potential place of outdoor advertising in the new technology arena

Synergy between outdoor and new technology, as well as challenges in the future.

A conclusion of what is going to change and what is going to remain the same in the future with regards to the outdoor industry.


Programme:

9:00 - 10:00 Media evolve through technology
10:00 - 11:15 The new technology
11:30 - 12:30 Data, Data,Data

Lunch

13:30 - 14:30 What is happening now - a transition
14:00 - 15:30 Outdoor Company of the future


Costs: R2500

Contact Willem Krog at editor@wonsa.com for bookings and enquiries

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