Portfolio Councillor for Development Planning and Human Settlements, Matthew Shunmugam explained the pylons for the billboards had been erected on Hardwick and Allen streets, among other arterial routes
The purpose of these structures is primarily income generation.
Cllr Shunmugam said billboards were found all over major cities such as Durban and Johannesburg, owing to their bright and eye-catching nature.
The municipality wanted its clients to compete on that same stage.
According to Cllr Shunmugam, the billboards will be controlled through the Outdoor Advertising Policy in terms of usage conditions and tariffs.
He added the cost of the ad was dependant on size.
Ã¢â‚¬Å“You have these billboards all over the country. Newcastle High School has erected one, but we need them at all major centers. That is what we are working towards Ã¢â‚¬â€œ giving appeal to the town.Ã¢â‚¬Â�
An additional series of questions were sent to the department through the municipal Communications Unit, but no response was received at the time of going to print.
This included a question on when the structures would be ready for use.
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