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Transit


Taxi advertisers ‘own the road'
20 Apr 2017

Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands. It's time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry.

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Big, bold, sold: BrandMarks excel at reaching the commuter market
28 Mar 2017

BrandMarks are large, four-sided structures located within the hub of economic activity found at taxi ranks across the country. They have been strategically positioned to make surrounding promotional activity accessible and effective, and to attract the attention of the many people queuing or walking through the ranks, at a time when they are likely to be receptive to consumer messaging.

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Digitising the cab advertising space
09 Mar 2017

From Quantums to London cabs and metered cabs that are imploding the country's major nodes, mass urbanisation has increased taxi vehicle usage creating an infrastructure for much larger quantities of out of home (OOH) advertising.

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Cape Cobras and Heart FM partner on '#SwipeBlue' campaign
09 Mar 2017

The Cape Cobras swapped their cricket pads for driving shoes on Valentine’s Day in branded metered cabs and launched the '#SwipeBlue' campaign with radio partners, Heart FM.

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Transit Ads provides reach and frequency for Hello Group
13 Oct 2016

Hello Group has implemented a national campaign via Transit Ads, harnessing the frequency, reach and impact of taxi branding and digital television channel TRANSIT.TV.

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Transit Ads brands bus for OMO
29 Sep 2016

Transit Ads is implementing a campaign for well-known South African washing powder brand OMO to create brand awareness within the Northern Johannesburg area.

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Provantage discusses impact of commuter trends on outdoor advertising
01 Sep 2016

Transit Ads, part of Provantage Media Group (PMG), addressed marketers at a gathering in Sinosteel Plaza in Sandton on Tuesday, 30 August, about what changes occurring in the commuter landscape, particularly in South Africa's metros, mean for the outdoor advertising space.

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