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Van Till

General


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New Joburg By-laws probably only in 2018
31 Aug 2017

The draft new by-law that was published for public comment in May of this year will only be promulgated in 2018 to coincide with the calendar year. Currently the draft by-law is under consideration in light of the numerous objections that were received.

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The future of outdoor advertising includes deep learning
24 Aug 2017

In modern advertising, eye-tracking software and equipment can be very useful to determine how many passing pedestrians are looking at your poster or sign. The problem with most of this expensive eye-tracking equipment is that is needs to be calibrated and does not always work in real-world situations, only capturing eye contact if the person looks at a specific area – usually right at the camera itself. The problem gets worse when crowds of people walk past or the light quality becomes poorer as it gets dark.

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Advertisers renew appeals to pass Advertising Bill
24 Aug 2017

The President of the Advertising Association of Ghana, Joel Nettey The Advertising Association of Ghana (AAG) has called for the speedy passage of the Advertising Bill.

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OOH Creatives: What Makes Them Stand out from the Crowd?
24 Aug 2017

It’s common knowledge that a good OOH campaign depends on a variety of factors; things like regionality, channel mix and campaign weights are all important in determining success. But the one thing that has been proven to be the most influential is probably the most underrated; the creative itself. Previous studies by Millward Brown have shown that a good creative, one that builds strong brand associations, is capable of trumping everything else.

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Celebrating Women In The Signage And Printing Industry
17 Aug 2017

Women are increasingly making their mark on the traditionally male-dominated signage and printing industry. For those who want to enter this industry, or want to grow their businesses, the Sign Africa and FESPA Africa expo, co-located with Africa Print and Africa LED, offers many opportunities for entrepreneurs. The event will take place from 13-15 September at Gallagher Convention Centre.

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PMG Achieves Level 1 BBEEE Accreditation
27 Jul 2017

Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton – the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming Black-owned.

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Creative is the key to effective OOH
27 Jul 2017

Often the most strikingly visible part of our environment, advertising can enliven a city and add something vital to one’s early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York’s Times Square to debut its S8 and S8+, or thrill onlookers like Toyota’s 100-foot-tall billboard for its RAV4 Hybrid, creative excellence remains a must in the industry. It’s curious, however, that best business practice is so often adopted by South African creatives – why

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