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Van Till

General


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Provantage Media Group acquires Green Advertising
01 Feb 2016

Leading out of home company Provantage Media Group is proud to announce that they have acquired a controlling share in specialist media owner Green Advertising. Green Advertising has media rights at the top 170 golf courses in South Africa and will add yet another highly sought-after out of home environment to Provantage Media Group's portfolio.

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Joburg tackles illegal advertising
03 Feb 2016

More than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected and do not comply with the applicable Outdoor Advertising bylaws, says Jack Sekgobela, the City of Johannesburg's Outdoor Advertising Operations Manager.

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Content Advertising - Something Billboard Punters know for decades
27 Jan 2016

The consistent query from media buyers that there is no proof that outdoor advertising work have their answer in the "Zuma Must Fall"� billboard. The ZMF billboard confirms the cry of outdoor media owners for decades. IT IS CONTENT THAT DETERMINES THE EFFECTIVENESS OF OUTDOOR ADVERTISING - not the billboard itself.

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Power of Billboards Confirmed in Zuma must Fall
20 Jan 2016

The Zuma Must Fall billboard in Cape Town again demonstrates the effectiveness of billboards. Since it went up a week ago the billboard set the media world a light. Form Twitter to Radio talked about the billboard. Sad enough it also motivated hooliganism on the part of the ANC which went and tore down the billboard - an act that is fundamentally undermining free speech.

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The Year 2016
18 Jan 2016

WONSA predicts that this is going to be another difficult year for the outdoor advertising industry on more than one level. Here follows a couple of predictions and unfortunately they are, as a whole, not bright.

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Bridging the Digital Divide With Street-Smart Innovation
14 Dec 2015

More than 3.2 million people in New York do not have access to broadband Internet. They have none of the services that many of us have regular access to. This digital divide has created two classes of citizens that are split along socioeconomic lines�and it has serious implications for everyone.

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Outdoor Advertising History - Its all thanks to the Circus
02 Dec 2015

While outdoor advertising in the United States can be traced back to the 17th Century, its modern form originated from the influence of theaters and circuses. By the end of the 19th Century, this medium had evolved into a nationally organized industry.

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