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JC Decaux Australia takes part in first global out of home safety campaign
30 Mar 2017

JC Decaux Australia is taking part in a global out of home safety campaign, which will promote simple and universal messages to save lives on roads.

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Hyundai Signs to New Piccadilly Lights Proposition
29 Mar 2017

Hyundai has confirmed that it will continue to maintain its presence on the iconic Piccadilly Lights which are undergoing a milestone transformation.

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Digital ad spend to overtake TV in 2017, studies find
29 Mar 2017

Traditional media's share of total media spend is expected to tip to a minority this year with digital ad spend overtaking TV spend for the first time, according to studies from Zenith and eMarketer.

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5 Reasons that OOH is a great way to reach Millennials
29 Mar 2017

Born between the early 1980’s and early 2000’s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest segments of the population (there are just less than 20 million Millennials in South Africa) and one of the largest generations in history, as they make up 21% of consumer discretionary purchases (in the U.S), exceeding a trillion dollars in direct buying power and influencing older generations. According to Goldman Sachs, Millennials “are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.�

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Call for public comment on Cape Town's proposed outdoor advertising by-law
28 Mar 2017

From today, Monday 27 March 2017, the public can participate in the second round of comments on the City of Cape Town's proposed outdoor advertising by-law. Comments close on 9 April 2017.

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Media Redefined: Digital landfill or digital gold?
16 Mar 2017

Martin MacGregor (@MartMacG) is managing director of Connect, an M&C Saatchi Company, The debate has been raging recently about whether digital advertising is everything it has been claiming to be. This was sparked by the chief brand officer of P&G, the world’s largest ad spender, who described the way online media was managed as “murky at best and fraudulent at worst�.

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Amendments to advertising bylaws imminent
16 Mar 2017

Metro police officers hit the streets of Ward 97 with the aim of removing illegal advertising before the bylaws are amended.

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