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ABF Relaunches With Fresh Identity
14 Sep 2009

"We had a great identity in the past, but it had done its job and, like any brand, we felt the time was right to refresh our look and positioning in the market."�

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OCS - A New Benchmark for Out-of-Home Marketing
18 Aug 2009

Posterscope International has extended its research programme, OCS, to South Africa and its first results were released by Posterscope SA last week. This survey was locally done among 2 000 respondents...

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Alternative Media Outshines Its Big Brother - Billboards
12 Aug 2009

Billboard companies will do well to study the strategies of the "alternative"� media companies. With empty billboard faces growing by the month the "alternative"� media clocks one big client after the other.

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