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Primedia Outdoor steps up marketing services rollout into Africa
23 Mar 2017

Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients in three of their African markets to demonstrate the tools and research that they have been working on.

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The Fédération Internationale de l’Automobile and JCDecaux launch the first worldwide outdoor campaign on road safety
22 Mar 2017

The President of the Fédération Internationale de l’Automobile (FIA), Jean Todt, and the Chairman of the Executive Board and Co-CEO of JCDecaux, Jean-Charles Decaux, were in Paris today to launch the first worldwide outdoor campaign on road safety. Supported by famous ambassadors, the campaign promotes simple and universal messages to save lives on roads. Road crashes are responsible for 3 500 deaths a day worldwide

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Heineken taps Bachelor contestant for interactive F1 billboard stunt
22 Mar 2017

Heineken has launched an interactive outdoor campaign to kick off its partnership with Formula 1.

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All eyes on Dubai skyline for wonder ads
16 Mar 2017

DUBAI- Images of an ice-cold Coca-Cola suspended in the sky on a hot summer’s day or the latest Mercedes-Benz projecting from one of Dubai’s iconic buildings could be the next level of advertising targeting UAE consumers.

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Australia: Out-Of-Home Revenue Continues To Grow In February
16 Mar 2017

The Out-of-home (OOH) industry today reported a net media revenue of $59.2 million for the month of February, that is a year to date growth of 6.7 per cent. This represents an increase of 2.1 per cent from February last year, which posted a net media revenue of $58.0 million.

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JC Decaux to launch ‘The Gold Channel’ in Heathrow’s Terminal 5
16 Mar 2017

This May will see the launch of Heathrow’s most exclusive advertising opportunity yet, offering premium brands a unique chance to immerse, engage and influence the world’s elite. Located throughout the exclusive passenger route in Terminal 5 to the British Airways First Class Lounge, The T5 Gold Channel offers the unparalleled opportunity to showcase a brand’s proposition in a sumptuous, relaxed and private environment.

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Tanzania: Maghembe Keen to See Tourist Attractions On Billboards
09 Mar 2017

Arusha — All Tanzania's highways are dotted by large commercial billboards on either side; some extra-large other featuring full High Definition Videos and GIFs but none seems to promote the country's many natural attractions.

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