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International


Trends in OOH
31 Aug 2017

Forms of live streaming and live content vary but can include anything from live sports scores, to live social media feeds to interactive video streaming. This form of live OOH messaging has grown into a highly impactful tool among brands to build a dialogue and engage with their audience in real-life and in real-time.

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Q-Melk Giant Milk Carton in Oslo
27 Jul 2017

To fight against food waste, Q-Melk changed the expiration date on its milk carton packaging to “best before date” and added “not bad after.”

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Leasing Billboard Space for Wireless Connectivity: OOH's Unexplored Frontier
13 Jul 2017

Among the various types of out-of-home (OOH) advertising channels, billboards have a storied and long-standing history of carrying distinctive messaging visuals on behalf of brands and organizations big and small. However, an application that extends beyond advertising may be in the offing for this iconic platform, with significant revenue potential for OOH media companies.

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Exposure to OOH Leads to Consumer Purchases
13 Jul 2017

Almost two-thirds of all consumer purchases are made in the same half-hour as exposure to OOH advertising, according to the latest TouchPoints Study. An analysis of 20 product categories measured in the study revealed that OOH has significant reach among consumers considering or making a purchase.

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Robinsons and KFC team up to celebrate Wimbledon
13 Jul 2017

The KFC and Robinsons window takeover features a giant, interactive version of the arcade game Pong, which aims to engage tennis fans as they make their way to the Championships.

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Why more brands are chatting with customers via out-of-home advertising
13 Jul 2017

Traditional out-of-home advertising has been a one-way display. But today’s interactive customer needs something with more dialogue and interaction, according to Powder Room Interactive Media’s MD and founder, Michelle Davis.

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A Time of Revolution: OOH must earn its place as a core media buy
29 Jun 2017

FEPE Stockholm: A Time of Revolution was a bold title to lead the 58th FEPE congress of the world’s out-of-home (OOH) markets who met in Stockholm last week. Yet these are indeed times of significant change as marketers are challenged with the requirement to choose which channels can be trusted to be most effective in helping them build their brands and grow their businesses.

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