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OOH measurement solutions being rolled out in Africa
31 Aug 2017

Through the use of satellite and mobile phone technology, OOH audience measurement data, using the same units of currency (reach, frequency, GRP's, etc), is now available in South Africa and Kenya, and will soon arrive in Uganda, Tanzania and other markets.

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Excessive charges by regulators are threatening survival of outdoor industry – OAAN president
27 Jul 2017

Outdoor advertising industry is facing plethora of challenges from regulatory agencies to competition. In this interview, the President of Outdoor Advertising Association of Nigeria, OAAN, Babatunde Adedoyin who said he has been able to enthrone unity among members, said the industry is engaging various stakeholders, embarking on research for survival of the industry. Adedoyin, the CEO of MediaView Limited who is re-contesting for presidency at the association’s meeting this week further said outdoor operators are heavily taxed. Daniel Obi reports

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Primedia Outdoor system isolates consumer ‘convergence nodes' in Gaborone
13 Jul 2017

To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer “convergence nodes” – hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points of interest converge to attract a high number of consumers.

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Tanzania: Kinondoni Orders Advertising Firms to Settle 11.6 Billion/ - Debt in 7 Days
13 Jul 2017

Kinondoni Municipality has issued a seven-day ultimatum to 45 advertising companies to settle their debts amounting to about 11.6bn/-.

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Dentsu Aegis Network signs with Urban Afrika Media Limited
23 Jun 2017

Dentsu Aegis Network, a global media and digital marketing communications network, has extended its footprint in Africa with the signing of Urban Afrika Media Limited as its affiliate full-service agency in Zimbabwe.

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Alliance Media Conscious about Carbon
20 Jun 2017

Alliance Media has made use of World Environment Day, earlier this month, to review their sustainable environmental policy. The initiative of sponsoring 5,000 trees through Trees for the Future will contribute to the company’s goal to reducing their carbon footprint, making Alliance Media a preferable supplier for OOH advertising in Africa.

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Limited spaces available for the 18th PAMRO All Africa Media Research Conference
07 Jun 2017

The 18th annual PAMRO conference will take place from 27-30 August 2017 at the Vineyard Hotel in Cape Town, South Africa. It will address the theme ‘Content is King, and he is one of us’. This year, only a limited number of spaces are available for delegates, so it is imperative to book early to avoid disappointment.

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