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Outdoor


Face First Media acquires of the Durdoc House Sky Sign
31 Aug 2017

Face First Media has just finalised its acquisition of another mega Sky Sign in the Durban Inner City. The Durdoc House Sky Sign of approximately 400 square meters in size, will further strengthen its strategic holding in the Inner City following the successful acquisition and relaunch of the Hisense Nedbank House Sky Sign earlier this year. This highly visible sign has a gateway presence and is directly noticeable for inbound traffic entering the CBD directly from the N3.

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Digital Out of Home: Reinventing Signs From Billboards to Jukeboxes
24 Aug 2017

T.S. Eliot once said that the exploratory process often means a return to one's beginnings. There are many examples of this, from the Internet of Things reinventing everyday household items as "smart devices" to Netflix reinventing the home-entertainment experience.

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Surf and the power of OOH
24 Aug 2017

A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well.

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Burning billboard is all smoke and no fire
24 Aug 2017

Motorists driving along Empire road in Johannesburg might be forgiven for yanking their steering wheels or hitting the brakes if they see a burning billboard this week.

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JC Decaux Roadside Digital Loeries
17 Aug 2017

JCDecaux Africa is proud to be the Loeries branding partner and sponsor of the 2017 Outdoor and Out of Home category. #Loeries2017

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OOH flies high in airports as passenger numbers increase
17 Aug 2017

Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year, which means a huge increase in passenger numbers. All this suggests that airports are changing in a way that works in the marketer’s favour – who wouldn’t want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region’s key decision-makers?

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The Marketing Kraal Assists Nkukhu-Box Chicken Bring Flavour to Kasi
17 Aug 2017

Outdoor Advertising and Media Company, Marketing Kraal is assisting Nkukhu-Box CHICKEN to create awareness about the new Grilled Chicken brand in the townships.

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