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Outdoor


Opel with 3 moments, 3 pillars, and 3 new models
24 Jun 2015

Opel has recently launched three new models the Corsa, Mokka, and Adam, and in collaboration with Continental Outdoor Media, garnered maximum impact through their bright and bold out of home (OOH) and digital out of home (DOOH)advertising campaigns. The promotion of these sexy new Opel models required visually powerful media platforms to drive the key messages home. Primary colours were used on striking static and digital billboards that displayed bold taglines for each model of car.

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Sanitation in Schools - a Call to Action
18 Jun 2015

The importance of sanitation and hygiene in schools cannot be overstated and so when an influencer such as Khethi Ngwenya, owner and Managing Director of SchoolMedia, an in school media placement and advertising company steps in with a plan of action to inform, raise awareness and change attitudes about school sanitation, the benefits can be abundant. A recent school audit conducted by The Equal Education movement of 200 of the 2000 township schools in Gauteng showed disturbing results regarding sanitation and facilities in schools. While the study was conducted only in Gauteng, schools nationwide suffer with the same problems.

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Provantage Out of Home Media implements OOH campaign for Nedbank
10 Jun 2015

For the next few months, consumers in the greater Cape Town area will be privy to Nedbank messaging on MyCiTi buses travelling around the Table View area as well as Gardens, Oranjezicht and Salt River.

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Sanlam Private Wealth showcases focus on personal relationships
10 Jun 2015

Sanlam Private Wealth has launched a new advertising campaign to reinforce its approach to building strong personal relationships with its high and ultra high net worth clients. Through a series of print ads and outdoor billboards, the campaign tells the success stories of well-known partnerships to creatively illustrate the power of one-on-one relationships that produce one-of-one results.

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Jaguar Land Rover and Continental Outdoor Media partner with E"Yako Green
10 Jun 2015

Jaguar Land Rover and Continental Outdoor Media have partnered with E"Yako Green in finding an innovative way to recycle old billboards and simultaneously empower local communities. E"Yako Green is passionate about supporting sustainability in South Africa through the creation of local jobs and the upcycling of waste into products.

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Fed-up Vodacom user puts up slam banners
03 Jun 2015

A disgruntled customer has put up banners in Fochville, Gauteng that criticise mobile network Vodacom's services in the area.

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Sanlam Private Wealth's new ad campaign
03 Jun 2015

Sanlam Private Wealth - the blue-chip private client investment and wealth management business within the Sanlam Group - has launched a new advertising campaign to reinforce its approach to building strong personal relationships with its high and ultra high net worth clients.

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