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Outdoor


Heavy traffic a boon for billboards
29 Sep 2016

Traffic congestion in South Africa's major cities is on the rise. So what does this have to do with billboards? Dwell times on our congested roads are escalating and the use of public transport is increasing. These increases are providing added value and opportunities for brands. Congested roads result in longer commutes. This in turn increases the opportunities commuters are exposed to in terms of out of home advertising. Specifically, well-positioned, highly visible large-format billboards.

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Ekurhuleni impose by-laws concerning signage and advertising
29 Sep 2016

The Ekurhuleni Metropolitan Municipality- and Police are enforcing the Outdoor Advertising and Signage by-laws.

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Sanral and Ekurhuleni in billboard battle
01 Sep 2016

The South African National Roads Agency Ltd (Sanral) is at loggerheads with the City of Ekurhuleni over numerous illegal billboards the municipality has approved on bridges and along freeways, particularly along the R21 towards OR Tambo International Airport.

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Nedbank shows the way on small outdoor advertising
25 Aug 2016

Nedbank innovatively shows the way on small outdoor advertising format with big results

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Billboards that save the world
28 Jul 2016

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that may run again later this year. Using out of home (OOH) formats to tackle social issues is not uncommon;

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Local cider brand Hunter's gets ready to "Bring the Heat" with refreshing new campaign
14 Jul 2016

South Africans will see the launch of a refreshing new campaign from Hunter's today (Friday, July 1), which moves the brand away from the desert to the heat of the urban environment and introduces a new face for the cider.

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Controversial Dog Fight Advert
30 Jun 2016

Fran Luckin of Grey Media Advertising talks about the dog fighting advert that sparked an uproar on social media as part of the SPCA's campaign to raise awareness for dog fighting.

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