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Expert Opinion


Understanding and engaging the stokvel market:
18 May 2017

The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family, and friends pooled resources to trade livestock with English settlers.

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Did your friend make you buy that?
13 Oct 2016

Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how influential is advertising versus peer to peer recommendations?

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Choosing an Activations Agency - what brands should know
18 Aug 2016

Peter Kohlöffel of ProActive™ shares his insights on what brands should be asking their activations agency.

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Why advertisers should be advertising in the Eastern Cape
04 Aug 2016

The Eastern Cape is the next frontier for brand loyalty and growth. The opportunity to establish brand loyalty and gain market share is ripe for companies willing to exit the rut of complacency. For example, why doesn't Colgate advertise in Port Elizabeth when there are 1.2 million people who brush their teeth twice a day every day

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What Primedia Outdoor got from FEPE
21 Jun 2016

Terry Murphy The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona.

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Kirsten Mercer of ProActiveâ„¢ talks why she loves activations
02 Jun 2016

Kirsten Mercer has been in the activations industry for six years and while every moment is different, she enjoys the challenge, the creativity and, first and foremost, the variety.

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Mirror, mirror on the wall, who is the most innovative of them all?
28 Apr 2016

Craig Wallis, Business Unit Manager at The MediaShop, pays homage to the commuter advertising industry

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