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Expert Opinion


Targeting the African middle class requires tenacity and insight
18 Jul 2013

Riaan Manser and Ailsa Wingfield from Nielsen spoke at Continental Outdoor Media's Africa Day .

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54th FEPE International Congress, Berlin 19-21st June 2013:
19 Jun 2013

Speakers confirmed include:

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Urban furniture and bus shelters have a huge future in Africa
08 May 2013

Craig Page-Lee, MD of Posterscope The highly pedestrian and densely populated main cities of Europe have seen very specific formats of urban furniture evolve, from incredibly sophisticated glass, steel and aluminum bus shelters and vending kiosks to robust, but well proportioned and easy to use benches, seats and ledges, and having just returned from London and Lisbon and as with most visitors to these cities, had the need to use the various elements mentioned at different times during my visit.

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Latest Amp Data
17 Apr 2013

Outdoor Media has shown very favourable results from both sets of newly released surveys that measure its effectiveness and impact, AMPS and TGI. The latest SAARF AMPS 2012 Main Branded AB was presented to the Industry last Thursday 11 April 2013

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Digibate Continues
03 Apr 2013

The next Digibate will be audio-streamed live from the African Cristal Festival in Abidjan, Ivory Coast on Friday 12th April 2013 at 13h30 CAT (central African time) on www.bizradio.co.za and participation is open via a live twitter feed directly to the panelists via #AegisTL and will be available as podcasts on www.bizcommnity.com if you miss the live stream.

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NFC unpacked by the Blogger, the Boffin and the Billboard man
27 Mar 2013

Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimeters. This is the definition according to WIKIPEDIA - a mouth full, but what is it actually and what is the relevance of it in an African Market?

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TV and newspapers report decline in ad revenues during Olympics
07 Mar 2013

UK TV and newspaper advertising revenues declined last summer during the period including the London Olympics, while outdoor advertising was significantly boosted. The big Olympic winner was, as expected, the outdoor advertising sector - including billboards, posters, taxis, buses - which reported an increase in revenues of 25.4% year-on-year in the three months to the end of September 2012 as advertisers flocked to book campaigns across the capital to cash-in on the millions of visitors.

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