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Expert Opinion


Carat Consumer Connection System 2011
02 Aug 2011

Leading media agency Carat SA has announced the results of the second South African Consumer Connection System (CCS), a globally recognised tool which assists marketers and media strategists in understanding how consumers engage with different media formats.

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Provantage Interactive's Brett Levy dispels 5 myths about digital and mobile
10 Aug 2011

Brett Levy of Provantage Interactive believes that interactive is not only for big companies, it doesn't require huge amounts of budget and more South Africans are responding to interactive platforms than ever before.

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Is the mall a brand or just a convenient location?
26 Jul 2011

How should 1600 Malls position themselves? To differentiate from their competitors; how can brands, retailers and Mall marketers integrate their marketing strategies; who's getting it right and why?

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Posterscope SA to launch second Out of Home Consumer survey in July
20 Jul 2011

Posterscope, South Africa's leading Out of Home advertising agency, will be launching OCS 2, their second Out of Home Consumer survey later this month. OCS is the world's most in depth study of consumer behaviour in relation to Out of Home advertising.

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Profiling the Commuter - New Research Unveiled
20 Jul 2011

ComutaNet's annual Commuter DNA Study for 2011 offers more information than ever before to assist marketers in dissecting the commuter profiles down to the core revealing their composition and the intricate details of their lives that inherently affect their purchasing decisions and processes.

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The Reduction in Advertising Budgets Offers Opportunities
14 Jul 2011

Erik Warburg – MD, Posterscope Strategic advertising spend encouraged but accurate insights are what is needed. Erik Warburg from Posterscope sees opportunities.

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Gantries Are Illegal - What are these then?
09 Dec 2010

The City of Joburg by-laws has 'n blanket prohibition on gantries since July 2008. What are these structures then besides being gantries? This indicates that the prohibition will (again) only be applied selectively. The advertisements at the back of road traffic signs also contravene another provision of the by-laws.

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