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Expert Opinion


Plenty Twenty Ten Problems - OHMSA's advice
01 Dec 2009

Out of home advertisers should a during the period preceding, during and post the soccer world cup it would be prudent to have your advertising content pre-cleared either through your media owner or the FIFA LOC office in the cities in your area.

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Billboards Stand Tall in Ad Industry
17 Nov 2009

The recent OCS (Out of Home Consumer Survey) conducted by Posterscope South Africa has released statistics that show that billboards are the out of home advertising method that is still the way to go in raising brand awareness...

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(1 Comment)


Good v Bad Outdoor
10 Nov 2009

Posterscope will be taking current campaigns and show Good vs Bad OOH Creative.

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(2 Comments)


The Seven Most Noticeable Out of Home Media
27 Oct 2009

Posterscope's OCS (Outdoor Consumer Survey) conducted in South Africa porduced many interesting results. One is the seven most noticed out of home media by consumers.

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(1 Comment)


OCS Is Watching You
18 Aug 2009

Have you ever wondered what people are thinking while sitting in traffic? Posterscope has this and many other answers to consumer behaviours in the form of OCS (Out-of-home Consumer Survey)...

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