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Expert Opinion


Why advertisers should be advertising in the Eastern Cape
04 Aug 2016

The Eastern Cape is the next frontier for brand loyalty and growth. The opportunity to establish brand loyalty and gain market share is ripe for companies willing to exit the rut of complacency. For example, why doesn't Colgate advertise in Port Elizabeth when there are 1.2 million people who brush their teeth twice a day every day

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What Primedia Outdoor got from FEPE
21 Jun 2016

Terry Murphy The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona.

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Kirsten Mercer of ProActiveâ„¢ talks why she loves activations
02 Jun 2016

Kirsten Mercer has been in the activations industry for six years and while every moment is different, she enjoys the challenge, the creativity and, first and foremost, the variety.

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Mirror, mirror on the wall, who is the most innovative of them all?
28 Apr 2016

Craig Wallis, Business Unit Manager at The MediaShop, pays homage to the commuter advertising industry

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Provantage Media Group launches EMM
10 Feb 2016

Out of home company Provantage Media Group has developed a Media Mapping tool and process that enables the identification and development of media solutions that optimise ROI in a specific environment.

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Out of Home - consolidation
27 Jan 2016

Digitisation, new collaborative research and consolidation in the industry, puts OOH media in a very exciting place in South Africa and in Africa.

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Brands should spend 45% of outdoor budget on digital, recommends OOH study
02 Dec 2015

The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. The research by BrandScience, the Omnicom econometrics and data science business, analysed over 211 OOH ad campaigns between 2011-2015 and was commissioned by Talon, the independent outdoor media specialist.

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