Wonsa
      

      Home      |       About the Publisher      |       Contact Us     

See. And be seen.

Home

- - - - - - - - - - - - - - - - - -

General

- - - - - - - - - - - - - - - - - -

Outdoor

- - - - - - - - - - - - - - - - - -

Transit

- - - - - - - - - - - - - - - - - -

Airports

- - - - - - - - - - - - - - - - - -

Street Furniture

- - - - - - - - - - - - - - - - - -

Expert Opinion

- - - - - - - - - - - - - - - - - -

Suppliers

- - - - - - - - - - - - - - - - - -

Appointments

- - - - - - - - - - - - - - - - - -

Unlimited

- - - - - - - - - - - - - - - - - -

About Publisher

- - - - - - - - - - - - - - - - - -

Subscribe

- - - - - - - - - - - - - - - - - -

Unsubscribe


Expert Opinion


Shedding light on an elusive environment: Commuter segment insights within taxi ranks
25 Nov 2015

Feeding the South African masses to the thousands of destinations across the country, taxi ranks constitute the heart of the commuter industry. The myriad of people queuing each day at the thousands of taxi ranks stand testament to the role taxi ranks play in enabling urban commuting for millions.

View More


Achieving Brand Success in Africa
24 Nov 2015

ProActiveâ„¢'s Stephan Botha outlines the key elements for brand success, especially for fmcg brands, in African countries. It's been a number of years that ProActiveâ„¢ has been implementing campaigns in African countries; and it hasn't been without challenges. Doing business in African countries is like going to the school of hard knocks. But this said, once you"ve learnt the lessons, creating success is a matter of applying knowledge and research to create effective marketing strategies that are then implemented by exceptional operational teams.

View More


Digital Out of Home as seen through the eyes of Craig Wallis
21 Oct 2015

Whenever some new technology becomes available, every man and his dog sets-out to become a media owner as they search for a place to deploy this technology to deliver "the most amazing audience"� to marketers!

View More


Digital OOH poised to move into the programmatic realm
21 Oct 2015

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth, and contribute to the evolution of the communication industry.

View More


Why ad-blocking technology could be good news for OOH
07 Oct 2015

Stuart Walsh As media consumption has become more technologically diverse, so techniques for ad avoidance have become more technologically sophisticated. While for many of us, ad avoidance involves nothing more innovative than turning to the next page of a magazine, changing channels, or getting up to make a cup of tea, all of which still allow a particularly creative advertiser to recapture our attention, digital media may not be so lucky.

View More


Beyond the Box ... Breaking LSM Stereotypes
23 Sep 2015

It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups. The industry, and the marketers it serves, must identify ways to define target market segments in a more holistic manner that encompasses both intrinsic and extrinsic variables.

View More


Retail Is About to Be Reinvented, Driven by Digital Technologies
09 Sep 2015

Since around the time Amazon Prime began offering recurring orders on things like toothpaste and dish soap, people have been predicting the death of traditional retail. The ease of e-commerce, coupled with the reliability and speed of shipping, made the future of local shops and already struggling suburban malls seem grim.

View More

First Page | Prev Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Next Page | Last Page