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Expert Opinion


The future of OOH is mobile
02 Sep 2015

Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally.

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Out-of-home is now at the centre of advertising
26 Aug 2015

Mauricio Sabogal, CEO, Kinetic Worldwide When you see posts becoming viral, you learn about the effectiveness of the ad campaign. For OOH, the amplification by social media is immense, says Mauricio Sabogal, CEO, Kinetic Worldwide & Amit Sarkar, COO, Kinetic India

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Properties can use creative spaces to earn millions
26 Aug 2015

David McKenzie, MD of BOO! Surprising Media Solutions Typical revenue streams for retailers include rental from tenants, parking and turnover clauses, but with alternative or non-GLA (Gross Lettable Area) spaces fast becoming hot property among blue-chip brands looking for fresh ways to entertain and engage consumers, additional income opportunities that generate millions are quite literally staring property developers and mall management in the face.

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Why programmatic buying should be a core part of your marketing strategy
26 Aug 2015

Andre Steenekamp Programmatic buying is becoming a big business as advertisers work to drive more value from their ad spending to leverage customer data. Andre Steenekamp of 25AM discusses why this trend is set for lift-off in South Africa.

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The Rise of the Emerging Market and what it means for Brands
26 Aug 2015

ProActiveâ„¢'s Kirsten Mercer and Makhetsi Phakoa unpack the South African emerging market segment and explain the reasons why this consumer is becoming increasingly more valuable for brands wanting to grow their market share.

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OOH: not an after thought
19 Aug 2015

OOH is perfectly suited to South Africa, as we have many commuters on public roads and a diverse LSM base which responds well to its universal, visual format. Despite this, the country did not win many OOH awards at the last Cannes Awards.

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Digital Out Of Home advertising is not about digital, mobile or billboards
12 Aug 2015

Alasdair Muller, sales manager Rest of Africa, Continental Outdoor Media. So what is digital out of home (DOOH) advertising really all about? It's about connecting brands and communities in context. So says Alasdair Muller, sales manager Rest of Africa, Continental Outdoor Media.

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