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Expert Opinion


Digital out of home - enter the game-changer
12 Aug 2015

While the rest of the media is having to consider how it can work with digital platforms, it has only enhanced out of home media. Jacques du Preez explains.

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The difference between Millennials and Generation Z
29 Jul 2015

Louise Hefer, Media Strategist at The MediaShop looks at the difference between Millennials and Generation Z and why marketers should care.

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OOH Helps to bring back lost lovers ... and other things too!
22 Jul 2015

We"ve all seen these devices, plastered onto railings, light-poles, distribution boards, walls and directional signage all around Joburg. So MMAP recently decided to check why this type of sticker bomb/guerilla type advertising is so popular with alternative "healers".

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Technology and OOH audience measurement in Africa - presented at the "Davos of Outdoor"
18 Jun 2015

Adelaide McKelvey, Managing Director of Rest of Africa at Continental Outdoor Media Adelaide McKelvey, Managing Director of Rest of Africa at Continental Outdoor Media in her presentation about the how improved technologies have changed the way out of home (OOH) companies do business on the African continent, spoke about the issues with and advances in OOH measurement, at the 56th FEPE (International out of home adverting association) Congress, titled "Your Audience is Waiting". This gathering of OOH aficionados, known as the "Davos of Outdoor" to its delegates, was held between Wednesday June 10th and Friday June 12th in Budapest. The Congress this year brought together OOH professionals from 39 countries to discuss and debate the future direction of the OOH industry worldwide.

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The seven key trends of digital marketing
14 May 2015

Ben Evans, MD Digital Portfolio at Ogilvy South Africa Ben Evans, MD Digital Portfolio at Ogilvy South Africa argues that there are seven key trends which have developed in the South African digital market.

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The great of integrated
08 Apr 2015

Integration. It's what's hot on the streets right now. At Every Ad Agency, we"ve made sure to purchase at least 14 digital agencies in the coming months to fully integrate our service offering to clients.

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Survivor marketing: tapping into the informal sector
26 Mar 2015

Prof Simpson and Terry The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them.

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