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Expert Opinion


Ornico launches The Media Report 2014
26 Nov 2014

Brand Intelligenceâ„¢ and media research company, Ornico, today launched its second annual edition of The Media Report. Aimed at helping brands, marketers, media companies and advertising agencies better understand the forces that shape the sub-Saharan media sector, The Media Report 2014 is an electronic magazine available free for download from MarkLives.com or Ornico.co.za.

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Measurability on the African continent
29 Oct 2014

I have previously covered the topic of the sheer physical size of Africa and the magnitude of the opportunity for brands operating there.

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Out of Home and Commuter Media needs more attention,
15 Oct 2014

Out of Home (OOH) Media is probably the oldest form of media known to man and yet it appears to have evolved very slowly over the years. It also seems to be losing relevance considering the plethora of media options available to an increasingly demanding client base.

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Finding OOH's sweet spot
02 Sep 2014

Everyone knows great creative, no matter which medium - will always achieve great results. So why, asks Dinesh Diar, CEO of Ad Outpost, is creative for billboards and other Out of Home (OOH) platforms generally poor?

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Increasing the Credible Measurement of Out of Home Media...
26 Aug 2014

According to Craig Page Lee of Posterscope there wasn't a real understanding of the value of the Out Of Home Media industry up until the year 2013.

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Art of outdoor: insights from the FEPE congress
12 Aug 2014

I was fortunate enough to attend this year's FEPE International Out of Home (OOH) Congress held in Vienna, Austria. FEPE is the worldwide association of outdoor advertising companies. It was a privilege to rub shoulders with thought leaders from all over the world and immerse myself in all things related to outdoor for a few days.

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Shrinking budgets no challenge for Outdoor Advertising
25 Jun 2014

Have the latest GDP figures sent your budget quavering? "When the going gets tough, the tough increase their advertising." That was the recommendation made by Alex Panlilio, brand director for Coca-Cola in 2009. Many businesses chop their marketing and advertising budgets when times are tough.

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