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Expert Opinion


Commuter shelters - Street furniture that is both public amenity and advertising platform
26 Mar 2014

Skhumbuzo Nkosi, director at Provantage, outlines the transformation of commuter shelters and why they are beneficial for brands, advertisers and commuters.

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The Future of OOH is Transit Media
06 Nov 2013

With the developments in infrastructure and intermodal public transport coupled with digital innovations and a growing trend towards benefiting the consumer, it is plain to see that the future of OOH is very much in favour of Transit Media.

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Enhance Brands through Bus and Commuter Shelter Advertising
30 Oct 2013

Skhumbuzo Nkosi, Media Director at Provantage, describes the value and the benefits of bus advertising, especially in a public transport environment where commuter audiences are changing and segmenting at a rapid pace.

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Transit Media in Africa
23 Oct 2013

Markets like Namibia, Botswana, Zimbabwe and Mozambique are experiencing a formalisation of transit environments, which for out of home advertising provides a first of its kind opportunity to tap into this extremely desirable commuter environment.

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What the Modern Consumer Really Wants: Less Choice
22 Aug 2013

Jacques du Preez, MD of Provantage, unpacks the benefits of focus, quality and simplicity in the media industry in order to add value to consumers in this crazy, complex world we live and work in.

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The value of self-regulation
31 Jul 2013

The self-regulation debate has been an active one this year with the Queensland Government inquiry into content regulation, proposed new legislation by the Katter Party into Outdoor advertising and the targeting of the industry by various special interest groups.

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Outdoor advertising, obesity, and soda consumption: a cross-sectional study.
24 Jul 2013

Does This Ad Make Me Fat? OBESITY is a problem everywhere, with significant consequences for personal health and public spending. People weigh more than ever � but why? If we can find the causes of obesity, we can try to eliminate or counter them. Some pundits try to lay the blame on outdoor advertsing.

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(1 Comment)

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